A couple of weeks ago, we released our first set of free link building tools, and we promised that more were on the way.  Shortly after announcing the tools, we started getting “you know what would be a cool tool” emails from our customers.  Well, one came up repeatedly…we liked the idea and so we rolled it out.

This new tool is pretty simple…paste in some HTML and it will generate a CSV file that includes each link in the HTML, the domain for each link and the anchor text.  There’s lots of ways you can use this, but I’ve found it particularly helpful for building outreach lists.  For example, suppose I’m trying to build a list of SEO bloggers for a campaign I come across TopRank’s Big list of SEM and SEO blogs.

TopRank Marketing Big List of SEO and SEM blogs

This is a great starting point for my list building, but manually cutting and pasting all 400 of these blogs into a spreadsheet would be a pain.  Instead, just do the following:

  • Select the content that includes the links you want
  • If you’re in firefox, right click and select ” View Selection.” In chrome, select “Inspect Element.”
  • Copy the text into text box in the “Extract Links” tool and click “Create CSV”

Now you have a CSV file that looks something like this:

Free link building tool - extract links from HTML

That’s all there is to it.  Once I have this list, the next step I’ll want to take is to collect information about each of these blogs to help me prioritize my efforts.  If you’re a BuzzStream subscriber, here are a couple of additional things you can do to help with this effort.

  • Import the file into BuzzStream. If you’re using projects, you might want to create a project that’s simply called “Opportunity Research.” If you’re not using projects, you can either include a tag in the import file or create a custom field.
  • Sort by metrics. BuzzStream will collect metrics for each domain and you can utilize this to help you prioritize them.  Once you’ve decided on the priority, select the contacts you want to prioritize and click “Edit>Overall Rating.”  The Rating will be set for all of these contacts at once.

Paul May

Paul May is the CEO and co-founder of BuzzStream. Previously, Paul was the first employee at Support.com, helping grow the company through its IPO. Paul also helped build products and grow revenue at BMC, Tonic, Alterpoint, Wavebender, and Pluck. You can follow Paul on Twitter or Google Plus.

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