Pitching content and doing blogger outreach isn't rocket science. At its most basic level, securing placements for great content is all about understanding what publishers want.
More often than not, writers, editors and bloggers are looking for content that is useful, fresh, timely, and will Read more
It’s a buyer’s market.
Over the past few years, there’s been an explosion of growth in the digital marketing space. Experts and gurus abound, providing a wealth of educational information to prospective clients (both good and bad).
Competition is a great thing. It forces agencies and Read more
I. On Content Inspiration
Inspiration Comes Anytime
“After all, most writing is done away from the typewriter, away from the desk. I'd say it occurs in the quiet, silent moments, while you're walking or shaving or playing a game, or whatever, or even talking to someone you're not vitally interested Read more
As content marketing continues to become increasingly popular, more and more Internet Marketing companies and In-house teams will be attempting to execute successful campaigns.
Unfortunately, if done incorrectly, these campaigns can easily fall flat. What follows is a guide to common errors and pitfalls Read more
Thanks to Dan Tynski for this contribution. Dan is a content marketing veteran, with over 7 years experience creating and promoting viral content to social audiences. He is the co-owner of Fractl, a digital agency focused on creating massively shared, high-impact content marketing campaigns for brands Read more