Posts by Paul May

Social Media Measurement: Yes, ROI Matters

Jason Falls blog, Social Media Explorer, is right near the top of the list of my favorite social media blogs.  Jason had a post last week about social media measurement that led to a pretty lively discussion in the comments, on twitter, and on a number of blog posts that linked to the original post.  [...]

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Why word-of-Mouth lets you run circles around bigger competitors

I posted this last week, but an IE bug was causing problems with it.   Turns out the original image was causing the problem (a photo of Gary V…who knew he’d take our blog down .  here’s the repost. I just finished watching Gary Vaynerchuk’s video explaining how word-of-mouth marketing is changing and what this [...]

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Rethinking the DEMO, TechCrunch 50 Megalaunch

Wow.  The blogosphere has erupted into a near riot after Robert Scoble’s “companies launching at DEMO suck” series of blog posts.  The discussion has understandably been emotion-filled, but other than some really good link-bait, I’m not sure much value is coming out of it. What I’ve been thinking about a lot though is how the [...]

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