Articles in Business of Marketing




Archive for the ‘Business of Marketing’ Category

Don’t Make These 7 Guest Posting Mistakes in 2017

Most people know that guest blogging is a great way to get exposure to your content and grow your audience. Leo Widrich used guest posting to attract an audience for Buffer and grow his company into a multi-million dollar business. However, if you’ve used guest posting as a strategy to build your Read more
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Finding Guest Blogging Opportunities in 2017: 8 Effective Tactics to Try

Although it was declared dead a few years back in a controversial blog post written by Matt Cutts, now former head of the web spam team at Google, guest blogging is very much alive in 2016 and onward. Yes, guest blogging has been misused to manipulate one's ranking through SEO, which is why Google has Read more
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7 Essential TED Talks for Every Publicist to Watch

As a publicist, you know that communication is an art form. No matter how strong your value proposition is, the success of what you say comes down to the nuances. Whether you’re looking to make a connection over email, phone, or in person at a conference , every moment needs to make an impact—especially Read more
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How To Develop Content Assets That Generate Links

Link building and content marketing fall into the same bucket when it comes to SEO for good reason. When you read any ranking correlation study, the number of referring domains linking to a page/domain is one of the top reasons a site ranks well. With that being the case, we set out to find a way Read more
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7 Different Types of Influencer Campaigns: What’s Good about Them, What’s Bad about Them

When it comes to the “how” of working with influencers, you have a ton of options. So many options, in fact, you might be tempted to fall back on the good ol’ “Hey influencer, want to post content about my brand on your social channels?” No shame on that game. But with 59% of us marketers Read more
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5 Hidden Benefits of Content Marketing

When you’re launching a content marketing program, it’s important to focus on short-term goals like web traffic growth, search engine visibility, PR, and lead generation. But if you focus too much on these strategic objectives, you’ll miss other aspects of your strategy that are just as important. The Read more
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6 Easy Ways to Save Time with Your Marketing

Budget isn’t a marketer’s most valuable asset—it’s time. Who has enough hours in the day, especially these days, to achieve the optimal balance of campaign planning, testing, iterating, and further optimization? In an ideal world, companies would have entire teams devoted to these efforts. But Read more
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8 Communities for Mastermind Digital Marketers

The best marketing strategies emerge from iteration and experimentation. But often, we’re stuck in the dark: when we’re trying something new for the first time, we can’t predict whether it’s going to work. And when something goes wrong, it’s often tough to tell why. It goes without saying Read more
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How to Drive More Leads from Your Blog

Leads are the bane of every B2B marketer’s existence. In an age where buyer attention spans are spread thin, it’s getting harder to convince audiences to stay engaged with your company for the long-haul. Your conversion funnel risks becoming a leaky bucket as a result. So how do you run a tighter Read more
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How to Reach Influencers Successfully

Let’s face it. Influencer marketing strategies are never as simple as writing about a famous person and getting him or her to tweet about you. If you’ve seen the advertising world of the Internet, you probably know that there are more intricacies at play. For one, many celebrities require five-figure Read more
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