There are many goals for a content marketing campaign, including to maximize exposure, increase brand awareness, and initiate a conversation with your target audience. Whatever your end goal, an essential element for any successful campaign is a targeted promotions cycle – and the key ingredient in that strategy is earned media. However, a pitch doesn’t always mean an automatic placement: Publishers receive hundreds of pitches and press releases each week, and they only choose to cover a few of them.
The most successful pitches provide only a brief overview of your campaign, so in some cases, a reporter might have additional questions. This is when they’ll ask for an interview – and your answers can determine whether the story gets placed.
These questions can vary significantly: Sometimes a writer wants to learn more about your methodology; other times they want to dig into more sensitive topics. Regardless of the questions, you need to be prepared.
Here, we’ll walk you through a list of common questions, discuss how to answer them, and share the best ways to prepare for your interview: