Archive for the ‘How-To’ Category

A 9-Step Crash Course on Content Distribution

Today’s post comes from Ritika Puri. In addition to sharing PR and content tips on the BuzzStream blog, Ritika has written for Forbes, The Next Web, Business Insider, and American Express OPEN Forum.

Content marketing is a customer acquisition powertool. The concept is simple — inspire, engage, and delight audiences through great storytelling. Write compelling, heartfelt blog posts. Create beautiful infographics. Produce never-before-seen e-books and guides. Delight your audiences, and pour your humanity into your brand.

It sounds simple, right? Produce great content, and you’re set.

Not quite.

The competition for audience attention has never been more cutthroat. More and more brands are jumping into the content ecosystem, with 78% of marketers believing in storytelling as the future of marketing. Meanwhile, human attention spans are getting shorter — goldfish are putting us to shame.

In addition to creating amazing content, your marketing team needs to build out a thoughtful and high-impact distribution strategy. Rely on this guide for the ultimate crash course.

 

1. Content Syndication

It takes time to build and grow your audience. One way to kickstart the process is to syndicate your content with established media channels. First, publish your content on your own blog. Then, pitch the story to editors at bigger publishers to redistribute.

Here is an example of a blog post on Coworks that was recently syndicated with The Next Web. The Coworks blog, at the time of syndication, was only 1-month-old:

 

Original Post on the Coworks Blog

 

TNWPost Syndicated on The Next Web

 

A syndication strategy takes time and patience to fully develop. Editorial relationships are tough to build, especially for brands. Prove to editors that you’re committed to delivering value. Keep networking, and keep asking. Syndication is a business development art — persistence and creativity are key.

 

2. Email Marketing

It’s unlikely that audiences will be visiting your blog (and content) on a regular basis. There is so much content on the web, and yours is likely to slip through the cracks.

The most effective way to reach consumers 1:1 is through email. When you publish a blog post, send your email subscribers a short-and-sweet snippet to tell them that you’ve published something awesome. Include a bold call-to-action (CTA) back to your blog to drive consistent traffic.

Here is an example email that promotes an article on the Coworks blog:

Email

Roughly one-in-ten users who opened our emails clicked through to finish reading the article on the Coworks blog:

GA

Visits from email about the post

Pay attention to open, click-through, and unsubscribe rates to learn how audience respond to and engage with your content. These data points will help you optimize your strategy.

 

3. Client Service Teams

Content is a tool for building relationships at scale. Your marketing team’s blog posts, infographics, videos, and ebooks can help spark natural conversations between sales teams and prospective clients.

These conversations provide a low-touch, yet high-impact say to say hello — “just because.” In some cases these “hellos” may materialize into strategic upselling opportunities.

Marketing teams should build feedback loops with account management, sales, and customer service reps — these teams are at the front-lines of your organization and are powerful distribution engines.

 

4. Paid Channel Advertising

Did your company recently publish an e-book or guide? Are you looking to generate leads? Paid channel advertisements can help you connect this long-form content with mid-funnel audiences. Here is what you do:

  • Step 1: Drive traffic to your website organically.
  • Step 2: Retarget these visitors on Facebook and AdSense with a CTA to your free e-book.
  • Step 3: Set-up a landing page to capture leads.

On Facebook, for instance, you can create ‘Lookalike audiences’ based on your existing CRM database — prospects who fit the same demographic and interest-based profiles of your most engaged customers.

Here is an example ad from General Assembly, a company that aims to democratize education. The company is promoting a free trial of its online content program.

Take a look at the paid channel ad:

Paid

…. and the corresponding landing page:

GenAssembly Landing page for paid social ad.

 

5. Social Visuals

You already know that Facebook and Twitter are invaluable channels for promoting your content. The challenge, however, is that these markets are saturated.

It’s crucial to give your tweets and status updates a ‘visual edge’ — to outsmart the crowd in capturing fleeting audience attention spans.

Be sure to include compelling images with your social media updates:

image Social updates with compelling images stand out in feeds.

 

6. Hashtags

Tap into existing conversations through #hashtags related to your content. Use hashtags strategically by pinpointing what’s trending and by tagging keywords in your tweets and status updates.

TV Series Doctor Who does this well:

DW

Doctor Who page post on Facebook

 

DW2

BBC network uses same #DoctorWho hashtag. 

 

7. Your Immediate Network

If you’re publishing a particularly meaningful piece of content, ask your network to promote it 1:1.  These could be offline and online networks. As an example, take a look at this blog post on Clarity.fm, which features the story of volcanologist turned nonprofit entrepreneur Jess Pelaez:

 Wisdom

As you can see, her interview received hundreds of shares. Her secret? It’s no secret at all — it’s her amazing network.

Jess does not have thousands of fans and followers — and neither does her nonprofit, Blueprint Earth (at least, not yet).

What she did, to promote this article, was to reach out to her network, which consists of scientific and geological associations. These groups promoted this article to their audiences. This promotion strategy helped drive visitors to the Clarity article.

 

8. Your Extended Network

Thanks to social media, today’s marketers are continuously in touch with anyone and everyone. Maybe you have thousands of LinkedIn connections. Maybe you’re an avid blogger who enjoys publishing on industry sites.

In either case LinkedIn is a platform that can help you get the word out to key communities in your industry —  in more ways than one.

When you publish your content on your blog, you can very easily promote it through the LinkedIn groups that you’re a part of:

LinkedIn

Promoting Content on LinkedIn

 

LinkedIn is also opening up its influencer program — a platform for writing content within LinkedIn — to the general public. If you’d like, you can re-publish your own content through these channels for more eyeballs (like Danny Wong did here, with this example from Coworks):

Wong

Original blog post

 

Wong2

Republished on LinkedIn

LinkedIn’s technology will help match these articles to new audiences, potentially driving high pageviews. Make sure to link back to the original article on your site:

takeaway

Post links back to original article.

 

9. Build Distribution into Your Content

Embeddable ‘click to tweet’ features and community interviews can help accelerate this process. Here is an example of an article of Clarity.fm that generated thousands of shares. Why?

  • The content was awesome, with a compelling human-interest element
  • The content was community-generated
  • The content was very easy to share, with integrated tweets

With natural engagement comes organic distribution:

C2T

Building in content distribution using Click to Tweet. 

 

Final Thoughts

Opportunities for distribution are limitless. Depending on your business model, there are incredibly opportunities to get your content out to the public, in a high-impact way.

You just need to scratch beneath the surface to look for the ‘less than obvious’ and ‘less than clear’ paths. These distribution touchpoints will be key opportunities to outrun the crowds and outsmart the noise.

What is your company’s approach to content distribution? How is it creative? You pick #10 to add to this list.

0 comments

Finding and Claiming Links for Content

You can find opportunities to claim links for your content (like ebooks and infographics) similarly to how you find unlinked mentions and links to reclaim for your brand. Acquiring all the links you deserve can move the needle on search and traffic. Here are three common missed opportunities and fixes for each.

Missed Opportunities Image via Lel4nd on Flickr

Missed Opportunity #1: Only Searching for Your Content’s Title

Fix: Also look for the titles that other sites give your content.

When sites like Mashable and HuffPo pick up your content, they’ll usually change the headline to suit their audiences. Then, when smaller sites pick up stories from those big players, they use the same wording.

Sometimes, the smaller sites do their homework and credit you by linking to your original content, but often they credit the sites like Mashable and HuffPo instead.

How to find these opportunities: Look at the post titles and headings that big sites use to describe your content and enter them into a tool like Fresh Web Explorer.

 

Fresh Web Explorer

Here’s an example of a Fresh Web Explorer unlinked mention search using the terms that big sites used to describe this Oscar dress infographic

 

How to reach out: Simply thank the site owner for sharing your content and ask if they’d be kind enough to credit the original with a link back. Whenever you can, use this outreach as an opportunity to build a relationship. Share the post on your own social media channels and offer to ping the blogger when you release similar content in the future.

 

Missed Opportunity #2: Ignoring Sub-Sections and Data Points

Fix: Looking for cropped versions and unique text, too.

 

If you have very large visual content, bloggers and journalists will likely take screenshots and create smaller versions that better fit their blogs’ layouts (or things like Twitter’s 2:1 aspect ratio). As you’re doing your own reporting roundup, look out for these smaller clips.

 

Google Analytics

For example, Google Analytics created a 2:1 image of a recent infographic to optimize a tweet.

 

How to find these opportunities: Do a reverse image search or set an Image Raider alert to find instances of bloggers using the cropped images. Hit the Buzzmarker to check for a link on those pages (or manually check using “View Page Source”).

In you have a lot of text content: If you did original research, look for instances of people sharing your data points and not crediting you.

In you created sub-content like diagrams: Run reverse image searches on those, too.

How to reach out: Again, a polite thank you and request for credit will serve you well.

 

Missed Opportunity #3: Forgetting about International

Fix: Get familiar with Google’s other TLDs.

Even content with a lot of english text can get picked up by non-english sites. Here, too, are many opportunities to earn high-authority links.

 

Infographic

Image of english infographic on non-english site.

 

How to find these opportunities: Run reverse image searches on domains like Google.es and Google.de to find these sites. (If you’re using Chrome, you can hit the “translate” button to understand what the sites are about.) Then hit the Buzzmarker or view page source to check for links.

How to reach out: Since this outreach is short and simple, translation tools work relatively well. However, investing a few dollars in a service like Gengo can give you a much better template to work from (which you can save and use in the future, too).

 

Learn More about Unlinked Mentions and Link Reclamation:

Link Reclamation Whiteboard Friday by Ross Hudgens of Siege Media
Guide to Using Unlinked Brand Mentions for Link Acquisition by Kiala Strong on Moz
Reclaiming Links to Your Infographics and Creative Common Images by Kristi Hines on iAcquire
Monitoring Your Brand — Unlinked Mentions by Sarah Gurbach of SEER Interactive
Link Building 101: Finding Web Mentions by Jon Ball of PageOnePower

0 comments

How to Measure Outreach Success Using a Meta-Analysis

How did that last outreach campaign or template perform? It’s easy to find out; just check response rates or count up all of the links you earned.

But smart marketers want to dig deeper: What sort of outreach is working best for the company, overall? What are the best practices when doing content outreach? How do I write a good subject line? These questions are much harder to answer, and most of us rely on our intuition and experience to do so. Today, I’ll show you how to instead answer with data.

 

Step 1) Brainstorm

Make a list of what you’d like to measure. Include the things that experts tell you are “best practices.” Include things you believe to be true or not to be true. Think about the questions that your boss and your colleagues always ask you. Include everything.

Here’s what my list might look like:

  • Outreach tactic/type (e.g. content, product review, announcement)
  • Subject line length
  • Message length
  • Use first name in greeting?
  • Refer to their blog name or blog URL? In subject? In body?
  • Use our brand name? In subject? In body?
  • Use our URL? In subject? In body? In signature?
  • Subject line is casual? Is vague? Is formal? Is data?
  • CTA: Ask for link? Ask for share? Don’t ask for anything?
  • Has a compliment? Talks about a recent post or article? Doesn’t talk about them much at all?
  • Description of our brand/product/site or no description?

Step 2) Organize

Next, organize the brainstorm into an outline. Give each research question its own line. These will be your variables. I find it’s helpful to sort them into categories, too. I usually use message type, subject line, and body.

Also, make note of what type of answer each question will need. In my example above Brand Name in Subject is a Yes/No question; Outreach Type requires picking from a few categories, and Message Length is a count.

Step 3) Build Your Spreadsheet

Now you’re going to create a spreadsheet to track all of your variables. Your first four columns are where you’ll enter your template/campaign information. They are: Subject, Body, Sent, Response. (Add a fifth column for Linked if you have that data.)

After that, each variable gets its own column. I usually make a short variable name in Row 1 and then describe the variable in detail in Row 2.

It should look something like this:

 

Once you’ve got your template sorted, you can start entering campaign information. This is often the most tedious part of the process, so grab a coffee and find a good playlist to get you through it:

 

Step 4) Format the Data

Here’s where the fun begins. Take your spreadsheet and make it a table. (You can delete the row with the variable descriptions now.) In Excel, select Insert -> Table or use Ctrl + L.

 

Now, make it a pivot table:

 

Step 5) Start Analyzing

Place the variable you want to look at in the “Row Label” section, and add “Sent” and “Responded” as values. You can add a column to calculate response rate if it helps you mentally process the results (That formula is =responded/sent).

 

Step 6) Check for Statistical Significance

In the above example, it looks like emails that use a blog’s URL in the subject line perform much worse (11% response rate) than emails that don’t use it (56% response rate).

This is good information, but we need to figure out whether or not the difference between those two numbers is actually statistically significant. To do so, you can use chi-square calculators in Excel, or your can plug your data into this calculator by Rags Srinivasan.

In this case, I learn that, even though 56% vs. 11% seems like a huge finding, it’s not statistically significant. Therefore, I can’t really say whether or not it’s a good idea to use a blog’s URL in the subject line. This data set is telling me that it doesn’t make much of a difference either way.

 

Step 7) Take Lots of Notes

Keep a running list of what you’ve tested and what you’ve found. Note all the variables you looked at. Mark the ones that were statistically significant, and write out corresponding insights for each one.

 

Step 8) Share Insights

Share your findings with the rest of your team. Create a list of best practices that you can refer back to and/or use to train others. (Here’s mine.) Incorporate your findings into future outreach templates. 

 

Notes & Conclusions

If you have a large enough dataset, you can pivot by person or by message type. This will help give you an idea of what types of response rates to expect when you’re planning future outreach campaigns. You may also find opportunities to recognize high performers or to train lower-performing folks.

This is very much an imperfect science, and it’s not meant to provide black-and-white results. (It’s research, not reporting.) Use it as an opportunity to figure out what’s working for your team and what isn’t. Hopefully, you’ll find some things that surprise you. (Let me know if you do!)

3 comments

How to Use BuzzSumo & BuzzStream to Find Content Promotion Opportunities

Finding great opportunities – particularly in verticals you aren’t deeply familiar with – is one of the most difficult and time consuming parts of content promotion and link building process. 

Enter BuzzSumo - a new tool that makes this process a little easier. It’s a great fit for BuzzStream users, especially those who are looking for opportunities to build links and get found through tactics like infographics, guest posts, giveaways, interviews, and more.  (BuzzSumo and BuzzStream are not affiliated in any way, beyond a mutual desire to help marketers.)

In today’s post, I’m show you how to use BuzzSumo with BuzzStream to (achieve content promotion and get great placements and ultimately ring the cash register.)

Introducing BuzzSumo: a Powerful Content Placement Prospecting Tool

BuzzSumo is a neat, relatively new tool that helps marketers find highly shared content, along with influencers in specific areas.  While there are tons of tools to find influencers on Twitter and other networks, BuzzSumo has some unique features that enable you to find not just people, but content promotion and placement opportunities quickly and easily.

An Example Project: Using Content Marketing to Build Awareness and Links in a Specific Niche

For example, let’s say I’m launching a new company that makes smart crock pots. (Sort of like Nest for Crock Pots. As it turns out, Belkin has announced plans for these.)  In this scenario, I’ve done some market analysis, and I’ve found out that people that follow the paleo diet use crock pots, tend to be early adopters, and like playing with new technology.  An addressable market interested in my offering? Awesome. This will be a great ‘head pin’ market (see ‘Crossing the Chasm’ for more on vertical-by-vertical strategy.)

As part of my launch, I want to:

  • Guest post on relevant paleo blogs with crockpot recipes.
  • Place my crockpot infographics on blogs that appeal to the paleo audience.
  • Give away products and get reviews where the numbers make sense, based on audience size and conversion rate estimates.

All of these activities will also result in links, which will eventually help my site rank for relevant terms. But until search demand catches up with the awesomeness of my crock pots, I’ll have to go out and generate demand.

Using BuzzSumo to Source Opportunities

Now that I’ve outlined my assets and understand what I’m trying to accomplish, I can go out and source some opportunities. 

Normally to find opportunities like those, I would create a number of prospecting queries, and spend a great deal of time looking through SERPs and vetting opportunities.  It’s not quite hunting for a needle in a haystack, but it is time consuming and requires some expertise and experience.

By contrast, I can use BuzzSumo, and find some opportunities quickly.  I won’t generate as extensive a list as I would if I used several tools and spent many hours researching, but as far as getting a pretty good list in a few minutes, it will work well.  

BuzzSumo is a particularly good tool for implementing the ’10 in 10 minutest’ test Paddy Moogan talks about in his book (paid) and Linking Outside the Box (free w/ opt-in).   If you can’t find several good placement opportunities for your newest content idea quickly with BuzzSumo, it might be time to go back to the drawing board before you commit too many resources to production and promotion.

Now let’s look at how I’d use BuzzSumo to find those opportunities.

Finding New Content Promotion Opportunities with BuzzSumo: Step by Step

Step 1: Navigate to app.buzzsumo.com.  I’ll see something like this:

 buzzsumo intro screen

Step 2: Select what sort of opportunities and time frame I’m looking for:

In my case, I’m looking for infographics placements, guest posts (in this case, usually guest recipes), and giveaways.  I’ll cast a pretty wide net for timeframe – anything in the last 6 months will work.

So, I’ll select those options from the bar on the left:

image of filters

 

Step 3: Add my keywords

Now that I’ve selected what kinds of opportunities I’m looking for, I’ll add some topical keywords to help me find the right kind of paleo diet sites.  Always remember, the keywords that hold content promotion opportunities are typically very different than the SEO keywords I’d try to rank for.

BuzzSumo needs synonyms to bring back a decent number of opportunities, so I’ll go ahead and add some related categorical terms, in this case:

 search terms

(You can generate these synoyms through a variety of methods, but the quickest and dirtiest way is probably looking at the similar searches at the bottom of the Google SERP.)

(more…)

7 comments

Using Search Operators to Find Engagement, Content, & PR Opportunities

Today’s guest post comes from Anthony J. Pensabene, known on the Mean Streets of Atlantic City as the Content Muse. @content_muse works as a digital writer and PR person.  Read more from him at SkyrocketSEO.com as well as his blog, content muse.  Anthony spends free time as a summer-time boardwalk vigilante, amateur laser tag player, and investor in smiles. His thoughts and opinions are those of his Shakespeare action figure, Willie.

I’ve been on a realist kick lately, since SEO is now dead.

Let’s consider how I, a PR person, may integrate Buzzstream’s relation management tools and search operators, aligning them with things I’m currently working on.

Now that SEO is all growns up, graduating to Content Marketing (with a capital C.M.), we’re publishing MOAR content! 

Tracking Content Performance

However, if paying and investing time in creation, curate, reprise, reintroduce, or continuously remind the public.

Here are some ideas:

  • Do a site search of your blog.  (Here’s an example of BuzzStream’s posts, eliminating category pages - [site:buzzstream.com inurl:blog –category])
  • Keep track of reception, using Open Site Explorer, setting a date on a monthly basis, noting reception metrics, such as shares and incoming links to the content.  If you’re looking to vary your anchor text, use advanced features to tailor your downloaded report for links hosting particular anchors.  (In some scenarios, one can go back, inquiring about switching leveraged anchors.)

open site explorer

Comments

Who commented on the content?  Take note.  Those people, in part, are advocates of the post, whether agreeing or disagreeing with its sentiments.  They thought enough to read and discuss.  Keep a running log of your advocates.  (I’ve used a screen-shot of someone’s comment as a post’s preferred image, or to raise engagement when sharing on Google Plus.)

image 2

Let’s say we want to take notice of existing comments on the BuzzStream blog.  Taking note of BuzzStream’s commenting system semantics, I’d use the following operation:

[site:http://www.buzzstream.com/blog "2013 at"]

I’m not privy to BuzzStream’s WordPress back end, (BuzzStream’s got back!), but if so, I’d throw a number of comments (perhaps due to each sub category) into a word map, like Wordle, peering into the semantics of comments and any well-leveraged (wait for it) buzzwords.

(Thanks to Dan Shure for giving me word-cloud ideas.  For example, I’ve been using it to take a look at leveraged opinions within Yelp reviews.)

(more…)

4 comments

How to Use SEOmoz Fresh Web Explorer with BuzzStream

When I get into work, I start my day by looking for mentions of BuzzStream.  This isn’t mere vanity (although vanity is certainly involved) – it’s vital to our link building, branding, and evangelism strategy.

As it turns out, this isn’t as easy as it should be.  After trying out several different services, I’m back to setting Google to 24 hours and doing brand searches, often with ever-growing strings of “-site:someothersite.com”.  (It turns out a lot of people like to call the feeds in their app buzzstreams. Who knew.)

So, I was overjoyed when SEOmoz announced their newest product, Fresh Web Explorer.  FWE indexes more than 4 million RSS feeds, and searches for mentions of any term. 

fresh web explorer

It also has a solid set of advanced operators, so you can do things like search for mentions that don’t link, or mentions on a specific site.

custom operators

And because of the crowdsourced feedback, the product will just get better and better.  Finally, a great tool for monitoring your mentions, your competitor’s mentions, mentions of products or executives, and more.

How to Take Action on Brand Mentions

(more…)

5 comments

How to: Get Links on Resource Pages

Links and resources pages are one of the oldest uses for the web – and an excellent link opportunity. Adding to our last post on better guest posting, today’s post will focus on improving your techniques for getting links on links and resource pages.

library hero

Why Get Links on Resource Pages?

Although deeply out of fashion, these links can be excellent for search engine optimization authority building.  They typically don’t send much traffic, but they have many benefits:

  • They Often Lead to More Links

Bloggers who make lists often draw from these pages in making new lists, meaning they’re “links that build links”. I’ve found that the appearance of a site in a list on Quora (or other Q&A sites) will often lead to more links on other sites down the road.  

  • They’re Often Linked to From the Top Level, Flowing Lots of PageRank

Many of these ‘Links’ or ‘Resources’ pages are in the top-level navigation of sites, and will stay ‘high’ in the site structure – as opposed to blog posts, which get buried over time.  While the value of traditional (as defined in the 1998 paper) PageRank is debatable, links from these pages flow a great deal of it.  

(more…)

12 comments

How to Use BuzzStream with the Competitive Link Finder from SEOmoz

(This is the third and final post in our series about how to use BuzzStream with the SEOmoz Pro tools.)

The Competitive Link Finder from SEOmoz is a really useful link building tool.  It looks through competitor link profiles, and finds sites that link to multiple competitors, but don’t like to your site.  You’re left with a targeted list of sites for engagement and outreach.

Today I’m going to show you how to use BuzzStream with the Competitive Link Finder.  The Competitive Link Finder finds great link prospects, and then I can use BuzzStream to build relationships with the sites owners, and get those sweet, sweet links.

I’ll use BuzzStream as example:

Step 1: Add Your Site and Some Competitors

Begin by adding your own site, along with some of your competitors. I’ll use BuzzStream and some other companies in the blogger outreach space.

Step 2: Get Your Results and Open Sites Where You Don’t Have Links

You’ll get a list of sites back, with a helpful checkmark if your site has a link from that domain.

I can see great sites that link to my competitors but haven’t (yet) linked to BuzzStream – like Fobes, NetworkSolutions, theNextWeb, ProBlogger, GrowMap, and more. 

You can look at the sites’ links to your competitors by clicking on the ‘# Linking Pages’ field:

Step 3: Visit the Pages and Evaluate the Opportunity

Now, you can visit the pages where your competitors have links and understand the opportunity.  Are the links from guest posts? Resource roundups? Product reviews?

For example, I see another blogger outreach tool featured in a resource roundup guest post on ProBlogger.  I know Darren Rowse publishes ProBlogger, and I can probably engage with him through Twitter and comments and write a guest post for ProBlogger.

Step 4: BuzzMark the Site

Now that I’ve found an appropriate site, I’ll add it to my BuzzStream account with the BuzzMarker.  (The BuzzMarker is BuzzStream’s bookmarklet that adds sites to your database in one click, while researching their metrics.)

Step 5: Engage, Build a Relationship, and Pitch

Now that you’ve added a site to BuzzStream, you can begin engaging and building a relationship prior to your pitch.  (And of course, you can keep a record of these activities in the contact record in BuzzStream.)

Thanks for Reading – and if you have any questions or tips about how to use BuzzStream with the SEOmoz Pro tools, please leave them in the comments.

5 comments

How to Use BuzzStream with Open Site Explorer from SEOmoz

Continuing with our series on how to use BuzzStream with SEOmoz Pro tools, today we’ll look at how to use BuzzStream with Open Site Explorer.

Using BuzzStream with Open Site Explorer

BuzzStream is an influencer outreach tool – perfect for building relationships with the owners and authors of influential websites.  Open Site Explorer allows you to understand the link profile of other sites.  You can combine these tools together to guide and execute your link development processes.

While there’s lots of ways to use these tools together (and BuzzStream uses SEOmoz’ API to populate domain authority, mozRank, and other metrics), today I’ll walk you through one way to use these tools together: using BuzzStream to investigate your competitor’s backlinks.

Step 1: Download Your Competitor’s Sitewide Backlinks in a .CSV

Find a site closely related to yours – it can be a competitor, a partner, or another site in your vertical, and download their link profile. (I like to get all of the links, even those to deep pages.  In fact, in some areas like ecommerce, often deep links are easier to get than links to the homepage.)

For this example, I’ll look at the link profile of one of our partners, Citation Labs, to try to find some new link opportunities.  (This is getting kind of meta – looking at link building tools in a post about link building with link building tools – but just roll with it.) 

I’ll get all of the followed and 301’ed links (not concerned with nofollow’ed links at the moment), external links, for the root domain.  I’ll download the .CSV so I can import it into BuzzStream.

Step 2: Import the Results Into a New Project in BuzzStream

Go into your BuzzStream account.  (If you don’t have one yet, you can go sign up for a free trial here.)  Navigate to the ‘Websites’ tab (sometimes called ‘Link Partners’ in older accounts), and Select the ‘Import’ option.

(more…)

0 comments

Using Blog Subscriber Metrics for Better Outreach Decision Making

Today’s guest post is from Traian Neacsu. Traian is the Director of SEO and co-founder of Pitstop Media Inc, a Canadian company that provides top rated search engine marketing services to businesses across North America. To invite the author to publish articles on your blog please contact www.pitstopmedia.com

If you’re a link builder who chooses his or her link partners based on their social influence, you probably don’t like to be cheated when it comes to decision-making metrics. Would you spend hours writing a guest article for a blogger with only 5 subscribers, or would you rather publish it on a blog with 250 subscribers? Or how would you like to acquire a PR8 link, only to find out later that the PR was forged, and it’s actually 0 (zero)? I don’t think anyone likes that kind of “sorcery”.

I consider the numbers of blog subscribers in addition to the useful metrics provided by default within BuzzStream when I decide on how to approach link partners.

This article will show you how to find this metric in BuzzStream, with the help of custom fields and a bit of detective work.

Create a new custom field with BuzzStream

This is easy. Just go to your Account -> Customize Fields -> New Custom Field:

custom fields

 

Name it Blog Subscribers and use “type numerical”.

  (more…)

6 comments