Articles in Influencer Outreach

Archive for the ‘Influencer Outreach’ Category

What 26,000 Pitches Can Teach You About Effective Subject Lines and Intros

For PR professionals like myself, it’s painful to receive a harsh rejection from a journalist we’ve pitched. Even worse? No response at all. We share a common recurring nightmare of ending up featured in a “the worst pitch I ever got” story, but who would blame us? When you invest time researching Read more

5 Mastermind Resources to Optimize Your Pitching and Media Outreach Strategy

When you’re pitching bloggers and the media to tell a story about your company, you have a split second to make an impact. The person receiving your email is likely overloaded with requests just like yours. Even if you have a compelling subject line and value proposition, how do you stay memorable Read more

7 Different Types of Influencer Campaigns: What’s Good about Them, What’s Bad about Them

When it comes to the “how” of working with influencers, you have a ton of options. So many options, in fact, you might be tempted to fall back on the good ol’ “Hey influencer, want to post content about my brand on your social channels?” No shame on that game. But with 59% of us marketers Read more

A 3-Step Framework to Build Your Influencer Campaign

To be successful, marketing campaigns need to follow a clear and measurable process. Establish your goals, form a hypothesis, run tests, measure your outcomes, and scale your results. It’s this simple idea that allows marketers to grow their email lists, improve conversion rates on lead generation Read more

5 Dos and Don’ts of Reaching Influencers

Influencer marketing isn’t a new concept: it’s a known, timeless marketing force of nature. But digital ecosystems can sometimes make processes feel overcomplicated. Should you tweet or email influencers when you write about them? How aggressive should you be when asking someone to share a blog post Read more

The Influencer Outreach Equation

Pitching an influencer can be soul-crushing. After sending a highly-targeted pitch, you can spend the next few days wondering whether or not your email was even opened, and in all honesty the numbers aren’t in your favor: Top-tier publishers average 500 pitches per week while some publishers receive Read more
1 comment

How To Earn More Links for Your Campaign with Link Reclamation

Establishing a diverse, high-quality link portfolio is crucial to increasing your organic rankings. Between July 2013 and July 2014, more than 80 percent of companies increased their spending on tactics that earn links. When launching a campaign, you must be acutely aware of where your campaign Read more

101 Questions Your Team Needs to Answer Before Pitching a Publisher

A successful content marketing campaign can be broken down into three main stages: ideation, production, and promotion. To maximize your efforts, all three should build off each other by focusing on one common goal—creating content that will inspire your audience and compel them to share. Here Read more

The Advanced Guide to Improving Your Social Media Presence for Outreach

Yesterday, I came across Gideon Lichfield’s post Dear PR person who just sent me a robo-pitch. The senior editor at Quartz gets bombarded with pitches so frequently that he set up a series of email filters automatically deleting the worst offenders. Lichfield realizes he might miss the occasional Read more

4 Psychological Tactics for Influencer Marketing

Why do publishers pick some pitches over others? Basic psychology may play a bigger role than you think. A bright red dress is more likely to catch your attention over a more neutral option. You’re more likely to take a sip from a drink if a person you’re sitting with drinks first (go ahead, watch Read more