Here at BuzzStream, we keep our ear to the ground about the latest and greatest in content promotion and outreach techniques. Here are 6 cool tips and tricks we’ve seen lately:
Use Custom Search Engines or the Site: Modifier to Learn More About Your Prospect Site
When I look at a new site for outreach, I ask myself, “Have they written about me before? How about my competitors? Have they written about my main topics previously?”
Now, I could read the whole blog, and for particularly high-value prospects, I’ll take this approach. Otherwise, I want to get the ‘greatest hits’ of my brand, my competitors, and my relevant topics.
To do this, I’ll use a site: query, with my brand name, my competitor’s brand names, and some relevant keywords. (When we do this for BuzzStream, we look for things like keywords like “influencer marketing” – you’ll have to play with the keywords to understand what’s too broad versus too narrow.)
Now I have a digest of what that blogger has written about my brand, my competitor’s brand, and my outreach themes, so I can refer to these in outreach.
Engage with People that Pin Your Content
While finding and engaging with people who follow your brand or client but haven’t yet linked on Twitter is well documented, this method is extensible to any social network. It’s harder to implement and requires a little legwork, but it can be very, very valuable, especially to brands with a strong Pinterest presence.
Download the Pinterest Bookmarklet from Aaron Friedman’s website. This bookmarklet gives you a list of users that have repined your content.