Articles in Influencer Outreach




Archive for the ‘Influencer Outreach’ Category

3 Powerful B2B Influencer Marketing Strategies for 2017 (with Examples)

When most people think about what influencer marketing includes they tend to think of B2C tactics: “product reviews,” “endorsements,” “sponsored social posts” and other paid promotion approaches. While, those are all tactics in the influencer marketing suite, influencer marketing doesn’t Read more
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10 Questions About Outreach Personalization with Answers from Experts

There was a lot of great discussion during our masterclass on outreach personalization with Siege Media. We got a lot of questions about the right and wrong ways to personalize outreach, as well as some about the nuances of the outreach process. We've compiled 10 of those questions below, along with Read more
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The Guide to Outreach Personalization with Siege Media and BuzzStream

During our webinar on outreach personalization with Ross Hudgens, Founder and CEO of Siege Media, we covered a lot of best practices and received a ton of great questions. Here's our summary of the key takeaways from the webinar, and a link to the recording, complete with outreach template examples and Read more
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Sign Up for Our Outreach Personalization Masterclass with Ross Hudgens

  Register Now We’re excited to announce that Ross Hudgens of Siege Media will be joining us to host an Outreach Personalization Masterclass: The 4 Step Framework to Dramatically Increasing Replies, Links, and Buzz on Wednesday, March 22 at 1:00 EST. Why a class on outreach personalization? If Read more
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A 3-Step Guide to Media and Influencer Outreach Targeting, Inspired by 1,300 Publishers

There are few things worse than rejection. For media relations professionals, those rejections usually come in form of an email in response to a pitch (or even worse, the lack of one altogether.) Considering 57% of top-tier publishers receive between 50-500 pitches per week, and the average top-tier Read more
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Finding Guest Blogging Opportunities in 2017: 8 Effective Tactics to Try

Although it was declared dead a few years back in a controversial blog post written by Matt Cutts, now former head of the web spam team at Google, guest blogging is very much alive in 2016 and onward. Yes, guest blogging has been misused to manipulate one's ranking through SEO, which is why Google has Read more
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Shouldn’t We All Be Doing Business Development Instead of Link Building?

At The Next Web we like to find different ways to approach every aspect of our business, including our marketing. Since we’re a technology blog focused on bringing you the latest news in international technology, design, business and creativity, it's key that we use the knowledge that we get from writing Read more
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What 26,000 Pitches Can Teach You About Effective Subject Lines and Intros

For PR professionals like myself, it’s painful to receive a harsh rejection from a journalist we’ve pitched. Even worse? No response at all. We share a common recurring nightmare of ending up featured in a “the worst pitch I ever got” story, but who would blame us? When you invest time researching Read more
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5 Mastermind Resources to Optimize Your Pitching and Media Outreach Strategy

When you’re pitching bloggers and the media to tell a story about your company, you have a split second to make an impact. The person receiving your email is likely overloaded with requests just like yours. Even if you have a compelling subject line and value proposition, how do you stay memorable Read more
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7 Different Types of Influencer Campaigns: What’s Good about Them, What’s Bad about Them

When it comes to the “how” of working with influencers, you have a ton of options. So many options, in fact, you might be tempted to fall back on the good ol’ “Hey influencer, want to post content about my brand on your social channels?” No shame on that game. But with 59% of us marketers Read more
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