Articles in Influencer Outreach




Archive for the ‘Influencer Outreach’ Category

How To Earn More Links for Your Campaign with Link Reclamation

Establishing a diverse, high-quality link portfolio is crucial to increasing your organic rankings. Between July 2013 and July 2014, more than 80 percent of companies increased their spending on tactics that earn links. When launching a campaign, you must be acutely aware of where your campaign Read more
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101 Questions Your Team Needs to Answer Before Pitching a Publisher

A successful content marketing campaign can be broken down into three main stages: ideation, production, and promotion. To maximize your efforts, all three should build off each other by focusing on one common goal—creating content that will inspire your audience and compel them to share. Here Read more
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The Advanced Guide to Improving Your Social Media Presence for Outreach

Yesterday, I came across Gideon Lichfield’s post Dear PR person who just sent me a robo-pitch. The senior editor at Quartz gets bombarded with pitches so frequently that he set up a series of email filters automatically deleting the worst offenders. Lichfield realizes he might miss the occasional Read more
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4 Psychological Tactics for Influencer Marketing

Why do publishers pick some pitches over others? Basic psychology may play a bigger role than you think. A bright red dress is more likely to catch your attention over a more neutral option. You’re more likely to take a sip from a drink if a person you’re sitting with drinks first (go ahead, watch Read more
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State of the Industry: Influencer Marketing on Twitter

Ever wish you could be a fly on the wall and overhear dozens – maybe even thousands – of conversations at once? We decided to eavesdrop on the discussions surrounding some of the most popular terms in the digital PR industry to find out what top influencers have to say about hot topics. This glimpse Read more
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10 Publisher Pet Peeves To Avoid

If you know that all caps is like online shouting, excessive exclamation points are unprofessional, and emojis are content marketing mistakes, then you have passed Content Promotion 101. With your grammar basics mastered, the next step in good publisher relations is understanding the more nuanced pet Read more
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Targeting Outreach and Influencers for Social Traction

Social shares are what amplify your message beyond a publisher’s landing page. The more shares you earn, the more eyes see your brand and the wider your pool of prospective customers becomes. But which influencers earn traction on which social networks – and in which verticals? Understanding how Read more
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How to Use Twitter for Guest Blogging Outreach

Guest blogging opportunities are everywhere. Some of them are easily searchable on Google, while others require you to be a bit more resourceful. You can fish out the latter using one of the world's most popular social networking sites: Twitter. Why Twitter? Well, for one thing, connecting with anyone Read more
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11 Influencer Marketing Personas You’re Likely to Meet

Should you pitch an editor for a tech publication the same way you’d pitch a publisher in the food vertical? Absolutely not. Pitches for education columns ought to look different than those for automotive features, too. You see where we’re going with this: your outreach strategy and pitching approach Read more
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5 Tactics and Tools for Successful List Building

Contrary to popular belief, crafting the perfect pitch doesn’t begin with writing a pitch at all. Before you ever type a word to describe your content, you should begin by learning about the people you’re describing your content to – your list of prospective publishing contacts. The most Read more
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