Articles in Influencer Research




Archive for the ‘Influencer Research’ Category

The Advanced Guide to Multichannel Influencer Research

Gone are the days where you could just find semi-relevant people, ask them to promote you, and call it a day. Need proof? Look no further than the experiment Josh Hardwick posted at the ahrefs blog. He used the traditional spray and pray approach to ask people to tweet his content, and ended up with Read more
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Why Bloggers are More Influential Than Celebrities in the Beauty Industry

That title is a pretty bold statement to make. But this is exactly what I discovered with my Masters dissertation: “How do vloggers and celebrity endorsers compare as marketing sources for beauty brands?”. In this blog post I will explain my research process and the conclusions I came to – Read more
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Introducing BuzzStream Discovery: A Better Way to Find & Research Influencers

Today, we’re excited to announce BuzzStream Discovery, our new product that will make finding and researching influencers for your marketing campaigns a much smoother process. The tool is currently in open beta, and free to use immediately.   We built BuzzStream Discovery because we’ve Read more
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How To Earn More Links for Your Campaign with Link Reclamation

Establishing a diverse, high-quality link portfolio is crucial to increasing your organic rankings. Between July 2013 and July 2014, more than 80 percent of companies increased their spending on tactics that earn links. When launching a campaign, you must be acutely aware of where your campaign Read more
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101 Questions Your Team Needs to Answer Before Pitching a Publisher

A successful content marketing campaign can be broken down into three main stages: ideation, production, and promotion. To maximize your efforts, all three should build off each other by focusing on one common goal—creating content that will inspire your audience and compel them to share. Here Read more
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Sound in Viral Videos: How It Significantly Impacts 69% of Consumers

Content marketing continues to grow in popularity among digital strategists, and that means rising above the noise is becoming even more difficult. In order to stand out, you've got to be different, and video has proven it can uniquely deliver highly memorable and emotional content to a target audience. Read more
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The Advanced Guide to Improving Your Social Media Presence for Outreach

Yesterday, I came across Gideon Lichfield’s post Dear PR person who just sent me a robo-pitch. The senior editor at Quartz gets bombarded with pitches so frequently that he set up a series of email filters automatically deleting the worst offenders. Lichfield realizes he might miss the occasional Read more
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4 Psychological Tactics for Influencer Marketing

Why do publishers pick some pitches over others? Basic psychology may play a bigger role than you think. A bright red dress is more likely to catch your attention over a more neutral option. You’re more likely to take a sip from a drink if a person you’re sitting with drinks first (go ahead, watch Read more
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State of the Industry: Influencer Marketing on Twitter

Ever wish you could be a fly on the wall and overhear dozens – maybe even thousands – of conversations at once? We decided to eavesdrop on the discussions surrounding some of the most popular terms in the digital PR industry to find out what top influencers have to say about hot topics. This glimpse Read more
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Targeting Outreach and Influencers for Social Traction

Social shares are what amplify your message beyond a publisher’s landing page. The more shares you earn, the more eyes see your brand and the wider your pool of prospective customers becomes. But which influencers earn traction on which social networks – and in which verticals? Understanding how Read more
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