Articles in Influencer Research




Archive for the ‘Influencer Research’ Category

11 Influencer Marketing Personas You’re Likely to Meet

Should you pitch an editor for a tech publication the same way you’d pitch a publisher in the food vertical? Absolutely not. Pitches for education columns ought to look different than those for automotive features, too. You see where we’re going with this: your outreach strategy and pitching approach Read more
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5 Tactics and 10 Tools for Successful List Building

Contrary to popular belief, crafting the perfect pitch doesn’t begin with writing a pitch at all. Before you ever type a word to describe your content, you should begin by learning about the people you’re describing your content to – your list of prospective publishing contacts. The most Read more
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What 4 TED Talks Taught Me About Pitching Publishers

In order to be the best at your craft you must learn from the best. But “the best” doesn’t have to be limited to fellow marketers; recently I’ve picked up some valuable, if seemingly unlikely, insights from TED, an organization that hosts seminars around the world to discuss “ideas worth spreading.” In Read more
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How To Hire Your All-Star Outreach Team

Hiring for an outreach position can be fairly difficult, because no matter how impressive an applicant’s hard skillset may look on paper, soft skills are much more critical to success in this role. By learning to recognize the applicant’s key skills and to read between the lines during the vetting Read more
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Embracing an Earned Media Mindset

This is a guest post from Adrienne Erin. Find her on Twitter. If you don’t change with the times, you get left behind. That’s true in any industry, but it’s especially true in SEO, where a tiny tweak to Google’s algorithm can turn last week’s surefire search strategy into this week’s Read more
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Why Relationships Matter: What Cold Pitching Can’t Do

Sending cold pitches is easy and can work well if you have really big news or a really big brand. For the rest of us, cold pitches mean a lot of time spent researching and writing only to achieve limited results. That’s why before allocating outreach campaign resources to cold pitches, you should Read more
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Using Google+ Ripples to Find Influencers

Today's post comes from Amanda DiSilvestro, a writer from SEO company HigherVisibility. Amanda regularly writes on search optimization and influencer marketing.   Most people know the ten or twenty biggest influencers in their industry, but what many don’t realize is that there are actually quite Read more
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Webinar Recap: 500 Writers and Editors on How to Pitch

Perfect Pitches Kelsey Libert, VP of Marketing, and Ryan McConagill, Promotions Supervisor, oversee the Media Relations team at Frac.tl. Libert and McConagill partnered with BuzzStream for a webinar to share exclusive research on what publishers want for content creation and media outreach. They interviewed Read more
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How to Find and Analyze Your Competitors’ Campaigns

When you understand what your competitors are saying and doing, you become more confident in what makes your brand different and special. You get better at targeting and create more compelling messaging. An audit of your competitors’ marketing campaigns is a great place to start. #450823971 Read more
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Targeting Mid-Level Influencers with FollowerWonk and BuzzStream

As marketers, we often talk about building relationships with influencers. Sometimes, though, it makes more sense to connect with the people in the middle. They're usually pretty persuasive to their small followings, but they just haven't hit "major influencer" status yet. Here's a walkthrough of how Read more
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