Today’s guest post comes from one of our favorite customers, Brian Dean. Brian is a blogger, site owner, and SEO consultant/trainer. He blogs on just about every link building and SEO site, but can always be found at Backlinko.
You’ve probably seen a certain type of post on internet marketing blogs that I like to call, “SEO crack”.
You know what I’m talking about: screenshot-stuffed articles that show you how to download a list of URLs, use Excel to separate the list into tiers and and export that list into a tool like BuzzStream to send emails and get links.
It’s all really cool if you’re a hardcore SEO. But if you’re not, it just looks like a lot of clicking.
What these articles lack is an answer to the fundamental question: “How do I find people to link to me in the first place?”.
Well that’s exactly what I’m going to show you today.
Matt actually recently published a post on content curator link building, but it’s so darn effective that it’s worth mentioning again here.
Keep in mind that when you ask someone for a link they’re doing you a favor. In fact, one of the reasons most outreach-focused link building campaigns fail is because the peoplr behind them just beg for links…without offering anything in return.
That’s the beauty of content curation link building. When you beg for a link, you’re actually adding value to that person’s curated list.
Think about it:
If you were putting together a list of the top 100 gardening articles online, would you rather spend a week searching around the web, or have them delivered via email? I think I know what you’d choose.
So when you find curated content, in the form of…
- Resource pages
- Link roundups
- “Best of” posts
- “X blog posts about Y”
- “X blogs about Y”
…present them with an amazing piece of content, you’re actually adding value to that person’s site and getting a link in the process. And as Matt points out in his post, these are backlinks that can also get you targeted traffic.
That’s why I usually start off an SEO campaign by producing one linkable asset and then generating links to it from content curators.
Reverse engineering your competitors links is one of the fastest ways to find link opportunities of all shapes and sizes.
After all, if they’ve linked to one of your competitors, there’s a good chance they’ll link to you as well.
However, I see a lot of people new to SEO think that reverse engineering is the holy grail of link building.