Archive for the ‘PR Software’ Category

Product Update: More Flexible Filtering and Improved Tag Management

 This week, we’ve checked off two more features that many BuzzStream power users and team accounts have been clamoring for. We’ve added more flexible ways to filter your contacts and better ways to manage tags.

Tag Management

In BuzzStream, tags are one of the primary ways you classify your contacts so that you can quickly create lists. The great thing about tags is that they’re flexible and they’re super-easy to create. The not-so-great thing about them?…well, they’re flexible and they’re super-easy to create.  If you’re not careful, you can end up with multiple tags for the same category, tags that are no longer used, overly granular tags, etc. For those of you that operate in a team, things can get particularly messy, since you have to wade through the tags that you and everyone else has created. 

To help with this, we’ve added a ‘Manage Tags’ page in you settings. From this page, you can control which tags are shown to you and you can delete unwanted tags.

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BuzzStream Product Update: New Features to Keep your Projects Organized

We added support for projects in BuzzStream almost four years ago and almost immediately, they became one of the most popular features in the product. Adding a project in BuzzStream gives you a workspace where a designated group of people can work on a set of contacts. They’re powerful because they let you build a master database of contacts (influencers, prospects, people who have promoted you before, etc.), filter your database to build relevant contact lists and then apply them to the specific projects you’re working on. Within each project, you can keep track of your outreach efforts, you can manage your team’s workflow and you can limit access to certain team members.

While projects are popular, some of the most common feedback we get from customers is that there needs to be better ways to organize them and they need to be easier to create, edit and find. To help with this we’ve made two major changes: 1) Added project folders for organizing projects, and 2) completely redesigned the projects list dropdown.  

Project folders and project search

Until yesterday, the projects dropdown was just a list of all projects in your account. This works fine if you have a small set of projects, but if you have a large list of projects or if you want to group projects by clients, landing pages, campaign types, etc., it becomes a problem.  

To help with this, we’ve added support for project folders. Now when you click the project dropdown, you’ll see an option to create a folder:

 Create a new folder in BuzzStream

So, for example, if you’re an agency, you might create a folder for each client and include a project for each campaign within it.

Project list - organized by client

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Case Study: How Unique Influence Uses BuzzStream and Citation Labs to Supercharge their Link Building

Ryan Pitylak, CEO of Unique InfluenceRyan Pitylak is the CEO of Unique Influence, a full-service search marketing and digital PR agency. Unique Influence is not only a BuzzStream customer, they also provide content creation and link building services to a number of other BuzzStream customers.  I’ve known Ryan for a long time and I’ve heard great things about their work from our customers, so when he offered to explain how BuzzStream and Citation Labs ties into his processes for link prospecting and relationship management, I jumped at it. 

 

 

Background

75% of a website’s ranking in Google comes from its link profile, according to SEOMoz.  This means that the quantity and authority of the links pointing into your website are critically important to its performance. At Unique Influence, we help our clients increase the number of organic, high quality links from relevant websites across the web.

We build relationships with top quality websites that are:

  • Contextually relevant – Websites that are in the same industry or share the same audience
  • High authority – Websites that have a high number of quality inbound links
  • High quality – Websites that maintain a high level of quality in the content that they post on their site

Two of the key challenges to building high quality links are:

  1. Finding acceptable websites
  2. Contacting the sites in order to establish a relationship

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BuzzStream Product Update: Improved Integration with SEOmoz, MajesticSEO and Citation Labs

 

There are a number of great products available that help find prospects for link building and PR campaigns and one of our goals is to make it as easy as possible to access these prospects within BuzzStream. By pulling in prospects discovered by other tools, you can use BuzzStream’s research capabilities to qualify them and, more importantly, you can make them actionable

To enable this, we’ve improved our integration with three services that many of our customers are using – SEOmoz’ OpenSiteExplorer, MajesticSEO, and Citation Labs Link Prospecting Tool.  Now, when you click on ‘Import’, you’ll see options to upload websites and links from the most commonly used reports in these products:

BuzzStream Imports for SEOmoz, MajesticSEO and Citation Labs

So let’s look at how this works, using a Majestic report as an example…

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BuzzStream Product Update: Improvements to Outreach Capabilities

One of the reasons we built BuzzStream was to make it easier to conduct outreach that’s highly relevant and personalized, but to do it at scale. The Outreach Module is a big part of this, and we’ve made a number of recent improvements to it.  

Send Emails Directly through Your Account

BuzzStream now connects to your email account in the exact same way you’d connect with a smartphone, Microsoft Outlook or any other mail client. This means that any emails you send from BuzzStream are coming directly from the email account you’ve connected with. By connecting this way, you don’t have to worry about deliverability problems caused by others who are connected to the same server. Additionally, the “sent from” information in the email will match your account. 

To connect BuzzStream to your email account, just click on Settings:

 BuzzStream settings dropdown

 Select “Connect to Email:”

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BuzzStream Product Update: Starred Items and Improved Multi-Select

BuzzStream Product Update

We’ve added two features that should help you with activities like list building and activity tracking.

Starred Items

If you’re a gmail user, you may have noticed that the familiar “starred items” has been added to BuzzStream.

Starred contacts

Starred items give you a way to quickly mark a record as one that needs follow-up, merits attention, etc.  So, for example, if you’re going through your master database and evaluating contacts’ relevance to a campaign you’re planning, you could star them as you qualify them and then continue evaluating your contacts.  Once you’re done, simply click ‘Filters’ and click ‘Starred’

filtering starred contacts

Then select all items and copy them to a new project, add tags, etc.

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BuzzStream Product Update: Improvements to Backlink Discovery and Link Monitoring

BuzzStream Product Update

We have a number of new features to talk about that should make your link building efforts more efficient.  Let’s take a look.

Auto-Discovery of Links

We’ve made it easier to manage your existing backlinks in BuzzStream by automatically discovering them when you first set up your account and when you add a new project.

To auto-discover links for a new project, follow these steps:

  • Go to ‘Settings’ (top right-hand corner of the app) and click on the ‘Projects’ tab
  • Click ‘Add Project’ in the top left hand corner
  • In the websites section, enter the websites you’re managing and make sure that “auto discover inbound links to these sites” is selected.

Auto-discover backlinks in BuzzStream

That’s all there is to it! 

This is just the first step for us in this area…expect the following improvements in the near future:

  1. In addition to the initial discovery of links, we’ll add continuous discovery so your account always has the latest backlinks
  2. We’re using the SEOmoz Links API to discover your backlinks.  We’ll add additional sources to discover your backlinks in the near future (to fill in gaps in SEOmoz’ link index) 

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Product Update: Improvements to the Import Utility

We work hard to make it as easy as possible to work with your data in BuzzStream, but there will always be times where you want to import in some data and you want it to update existing BuzzStream records.  We’ve now enabled this in the import utility.  Just click on import and put a checkmark next to “auto-update existing contacts.

BuzzStream import - update existing contacts

A couple of things to note.  If the column in the import file is empty or if the value in the import file is the same as in the record, it won’t be changed in BuzzStream.  If it’s different, in most cases it will add the new value to the BuzzStream record (the existing value won’t be removed).  So, for example, if ‘John Doe’ in BuzzStream has an email address of ‘jon@doe.com’ and the import file has the email address ‘jon.doe@doe.com’, after the import, it will have both addresses.

There are a few cases where the existing value will be replaced.  To see a full list of how each import column is treated, check out our help file:

Help for import in BuzzStream for Link Building

Help for import in BuzzStream for PR and Social

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Product Update: Prospecting Tools, Twitter Tracking Enhancements

The dev team has been “en fuego” since our last product update post, so we have a lot to talk about.  Lots of powerful new features, including a slew of things to help with prospecting and research.  Without further adieu…

Tools for Researching Influencers and Link Prospects

We’ve added a number of tools for finding influencers and link opportunities, researching contact/social profile information, and determining relevance.

Prospecting Query Tool

This tool is currently only available in BuzzStream for Link Building, but it will soon be available in both products.  By automating much of the manual data collection required for effective link prospecting research, it allows you to significantly reduce the amount of time required to identify good link prospects.  Here’s how it works:

  • Enter prospecting queries into BuzzStream (just like you would in Google), BuzzStream pulls the results back, de-duplicates them and converts them into “Link Prospects”

BuzzStream for Link Building - prospecting searches

  • Once collected, BuzzStream automatically collects metrics, contact info, social profile info and the RSS feed.  In addition to site-level metrics, you can see how well the site performs for the searches in the profile (e.g., how many times it shows up in the top ten across all searches, the highest position, etc.)

Link Prospect research list

  • Because these results are saved as contacts in BuzzStream, you can do anything to the links and the contacts that you can do with normal links/contacts in BuzzStream.  This includes documenting/tracking the links you want, adding tasks, adding notes, collaboration, etc.
  • Results are retrieved daily, giving you a steady stream of new opportunities

Right now, the toolset is designed for advanced link builders, but we’ll extend it over the next few weeks with tools for intermediate and beginning users.

For more information, check out the FAQ or check out the video tutorial.

Automated Discovery of Contact Information and Social Profile Information

With the Buzzmarker, BuzzStream customers have always had tools for discovering contact information and social profile information. With this release, the same discovery capabilities are available for contacts you’ve added via an import or a manual add.  So if you import a set of contacts or manually add a contact, BuzzStream automatically begins looking for profile information, including email address, phone number, twitter ID, facebook, LinkedIn, and street address. And, to help keep your contacts current, BuzzStream looks for this information on an ongoing basis.

To see how this works, first click on the ‘Columns’ button in the toolbar and select ‘Suggested Profile Info’

Find Contact Information - select column

In the column, you’ll see all of the information that BuzzStream found for that contact. You can add a single piece of information or click ‘Add All’.  To see where BuzzStream found the information, click the ‘source’.

Discovered contact info and social profile info

Additionally, we’ve also enhanced the discovery capabilities to make it faster and to pull from more sources.

 

RSS Feed Collection

You can now view a contact’s most recent content by adding the RSS column to your list view.  This will give you a sense for the topics that a blog is interested in without leaving your BuzzStream account.

View RSS feed in BuzzStream

 

Whois Enhancements

We’ve made major improvements to the way that our whois lookup tool works.  In the past, we’d built our own software for looking up contact information in the whois record.  This was unreliable and hard to support because there are so many whois providers and no standard format for whois data.  We’ve switched to a third party service, which has dramatically improved performance.  Results are retrieved both faster and more reliably.

We’ve also made it possible to look up whois information for more than one contact at a time.  To do this, just select a set of contacts (by marking the checkbox in the far left column), click on ‘Research’ and select ‘Search whois Contact Info’.  The results will be populated in the ‘Suggested Profile Info’ column.

Look up contact info from whois

 

Improved Twitter Conversation Monitoring

Two major changes to how we keep track of your twitter conversations with influencers:

  • By default, direct messages between you and your contacts are marked as ‘private.’  and are only visible to the BuzzStream user who’s connected to that twitter account.  So, if you send a DM to one of your contacts, only you’ll see it in the History.   If you’d like these conversations to be available to everyone on your team, just click on ‘Settings’, go to the ‘My Info’ tab, and change the setting in the ‘Twitter Information’ section.

BuzzStream settings for twitter tracking

  • You can now add multiple twitter IDs to a single contact.  Right now, this can only be done for twitter IDs that are in the ‘Suggested Profile Info’ section, but we’ll make this available throughout the app soon.

Private Notes

You can now mark a Note as ‘private’, which will make it visible only to you.

Minor Features and Bug Fixes

  • Outreach – you can now select a different template while you’re conducting outreach
  • You can now select a different mail server for each project you’re working on
  • “Domain age” bug – the wayback machine changed their html format, which broke our site age lookup
  • Custom field values and Notes weren’t showing up in exports
  • Deleting a sub-task was deleting the entire task
  • Problem deleting projects and users
  • Custom field values entered from the buzzmarker weren’t being saved in some cases

Next on the plate:

  • Enhancements to the prospecting toolkit
  • Easier tracking of email conversations with your contacts
  • Tighter integration of BuzzStream for PR and Social with BuzzStream for Link Building
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Free Tool: Build Outreach Lists from Blogrolls

We just made another free tool available on our link building tools page to help you build outreach lists.  Pretty simple tool to use…just plug in a set of URLs and this tool will look for any blogrolls on the pages you’ve entered.  Here’s how you use it…

Paste in a set of blog URLs that are related to the category you’re focused on:

Blogroll list building tool - enter blog URLs

Click “Go” and the tool will populate a table to the right:

blogroll outreach list tool - results

You can also save it to a CSV file by clicking the link below the table…one thing to keep in mind is that the link is visible while the list is still getting built, so make sure that the full list has been generated before clicking the link.

I’ll write a follow-on post that walks through how I’ve been using this tool to help me find the most influential blogs when I’m researching a community that I’m not yet familiar with.

If you have any questions or suggestions, we’d love to hear from you!

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