Archive for the ‘Product Updates’ Category

Worfklow Improvements to BuzzStream: BuzzBar Defaults, Bulk Monitored Link Editing, and More

Today we’re excited to announce some new features that make it easier to accomplish your workflow in BuzzStream.  With these improvements, BuzzStream should map to your process in a more natural way, saving you some clicks and enabling you to spend time on the important parts of outreach.

Default Fields in the BuzzMarker

You can now set default fields when adding new websites in the BuzzBar:

default panel

Default fields are perfect when you’re working through a prospecting list, looking for one type of opportunity, or bloggers in a specific vertical. For example, if you’re looking through a list of finance blogs, you can pre-tag every opportunity as ‘Finance’ and every site type as ‘Blog’:

example of default panel

You can set defaults by clicking on the Defaults link in the upper right corner of the BuzzMarker for Chrome.

Bulk Editing of Monitored Links

Now mass editing monitored links is easier in the Links tab, including mass-assigning link type, acquisition method, and more:

mass edit links

You can also mass update link records by uploading .CSVs, so you save time and show your impact.

Add Follow-Up & Reply Notifications in Templates

 You can now add follow-up notifications and reply notifications to templates by default – so your campaign won’t fall through the cracks:

reply notifications by default

Simply check the notification boxes when you create a template, and you can add reply notifications or follow up notifications to every outreach message automatically.

Let Us Know What You Think!

Please let us know what you think – drop us an email at support@buzzstream.com, leave a comment, or tweet us @BuzzStream. We read every single message, and we’d love to hear from you as we continue to make BuzzStream more powerful and easier to use.

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Manage Your Link Profile with BuzzStream & LinkRisk

Today we’re excited to announce LinkRisk, the leader in backlink auditing and risk analysis, is now integrated with BuzzStream.  Now you can move data from your LinkRisk account to BuzzStream with the touch of a button, so it’s even easier to keep your link profile in tip top shape.

If you’re involved in link removal and link profile management projects, this is an integration you should definitely check out.

What’s LinkRisk?

Link Risk helps search marketers assess and manage their link profile risk. The product provides a score of risk based on links, as well as providing some workflow for auditing, investigation, and removal.

As Link Risk CEO Paul Madden explains, “ The LinkRisk score is calculated using a complex algorithm. The score itself runs from 1-1000 with 1 being good and 1000 being very bad. Every link starts at a LinkRisk score of 500 and each of the signals we detect when we analyse the link will nudge that score up or down from its starting base of 500.”

Send Links to BuzzStream from LinkRisk

You can use LinkRisk’s algorithm and BuzzStream’s outreach and collaboration capabilities to both remove your poor links, along with identifying the competition’s best links and adding those sites to your list.

To send your LinkRisk data to your BuzzStream account, log into your Link Risk account, select a website’s link profile, and choose “Profile Control Panel”.

linkrisk image 1

 

Then, you can export data into your BuzzStream account through the ‘Export’ button. You might choose to look at your riskiest links, or alternatively, your competition’s least risky links.

linkrisk image 2

Then you can use BuzzStream’s outreach and workflow capabilities to remove bad links and try to get the best links from your competitors.

More Resources

For more on BuzzStream, LinkRisk, and link profile management check out these great posts:

LinkRisk on LinkRisk and BuzzStream

How to Use BuzzStream to Clean Up Your Link Profile

Reconsideration and Link Removal Using BuzzStream

Removing a Manual Link Penalty: A Reconsideration Request Accepted By Google

 

 

 

 

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Introducing Outreach in the BuzzMarker for Chrome

Today we’re launching the first major improvement to the BuzzMarker for Chrome.  Now BuzzStream’s outreach module is integrated into the Chrome extension, so you can take BuzzStream’s outreach capabilities with you, wherever you go on the web:

Let’s Take a Closer Look

Browse to a site you’d like to reach out to, and open the BuzzMarker for Chrome. (We’ll start with cucumbernebula.com.) Next, click on the envelope icon to activate the outreach module in the chrome extension, and BuzzStream opens an email editor:

gif 1 for buzzmarker in outreach

 

You can send emails, use templates, set reminders, and schedule sending – all without ever leaving your prospect site.  You can also see your history of interactions with that influencer or journalist, simply by clicking the history tab in the BuzzMarker for Chrome.

With the BuzzMarker for Chome, you can bring your team’s knowledge of influencers and the power of BuzzStream’s outreach module with you, wherever you go on the web. And that means better pitches, more placements, and ultimately happier clients and more revenue.

The Deep Dive: Use Templates, Set Notifications, Schedule Send Times, and More

Let’s take a look at how to use some of BuzzStream’s more powerful outreach features from the Chrome extension:

Select Templates

Click on the template icon in the Compose window (the piece of paper with the T & the folded edge), and you’ll be able to chose from the outreach templates in the current project.  If you select View All Templates  from the dropdown, you’ll be able to see all of your templates and response rates in the right rail display:

gif for templates in outreach buzzmarker

Adjust Formatting

By pressing the “A” icon in the options bar, you can bring up a text editor, enabling rich formatting like changing fonts, colors, adding links, and more:

 

changing formatting gif for announcement post

Set Follow-Up Reminders

You can set follow-up and reply notifications by clicking on the Notifications icon (the bell) at the bottom of the compose window.  Now BuzzStream will remind you if you haven’t heard back in a certain number of days, or alert you when you receive a reply:

animated gif for notifiactions

Send at the Right Time

You can choose send times with the “Send” option, so the recipient gets your message while they’re in front of their computer:

gif for scheduling sending

 

Let Us Know What You Think!

Please let us know what you think – drop us an email at support@buzzstream.com, leave a comment, or tweet us @BuzzStream. We read every single message, and we’d love to hear from you as we continue to make BuzzStream more powerful and easier to use.

And if you don’t already have a BuzzStream account, you can start a free trial today.

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Prospect Faster & Do Smarter Outreach with the BuzzMarker for Chrome

Today we’re excited to announce the BuzzMarker for Chrome.

We’ve reinvented the BuzzMarker as a Chrome extension – and now you can take your BuzzStream account with you, everywhere you go on the web.

If you’re anything like me, you want to start playing with it already. You can download the BuzzMarker for Chrome and start using it now.  You can also download it from the Chrome Web Store.

With the BuzzMarker for Chrome, you can:

  • Easily Add Websites, People, and Links to BuzzStream, Without Ever Leaving The Site You’re On
  • Know What (and Who) Your Team Knows
  • Flip Through New Opportunities from Lists & Prospecting Tools, Keeping Only the Best Ones

Adding People, Links, Websites, and Notes

Now it’s even easier to add people, websites, and links to your BuzzStream account.

Like the original BuzzMarker, you can add sites to BuzzStream with one click. With the BuzzMarker for Chrome, you can also add links, people, notes, and tags. And you can do it all on one screen, while you research the site, so you don’t have to switch between different windows or tabs.

You can view current contact details from the BuzzMarker, too. You can look at your team’s email and social history with websites, check out bios and contact info, figure out which projects the contact is in, and look through author bios to find the best person for outreach. You can update and add notes, authors, and links as needed. And again, you can do it all without ever leaving the site you’re on.

Know What Your Team Knows

Often you’ll find a great prospect site and learn the hard way that someone else on your team has already been in touch with that person, often for another project. This can lead to embarrassing mistakes.

Imagine what could happen if you knew about that relationship in advance - the exciting opportunities you could find by leveraging your entire team’s outreach history.  The BuzzMarker for Chrome lets you do exactly that.

You can see your team’s history with a website or person, simply by clicking on the BuzzMarker for Chrome.  You can check whether websites and people are in other BuzzStream projects and view your colleagues’ history with those influencers, all from the extension.

Now you can also use the BuzzMarker’s contact highlighter to view lists and see which opportunities are in your BuzzStream project already, which ones are in another project, and which you haven’t contacted yet – so you never spend time with a site someone else on your team already knows.

Faster, Better Prospecting

There are tons of great tools out there that provide excellent lists of marketing and outreach prospects. With the BuzzMarker for Chrome, it’s easy to browse through those opportunities and pick the best ones.

The BuzzMarker’s contact highlighter can help you quickly figure out who your team already knows and which opportunities are new, saving you hours of research.

And with the new list browser, you can flip through results from the prospecting tools you know and love – everything from Google SERPs to link data tools like Open Site Explorer and AHrefs to new players like BuzzSumo – to find great opportunities quickly and efficiently.

Ready to dig in? Set Up the BuzzMarker for Chrome.

Not convinced yet? We beta tested the BuzzMarker with some of the best in the industry. Check out what they had to say:

 

Jon Cooper Circle

“I had been waiting a long time for a new feature from Buzzstream, one of my favorite link building tools (if you follow me, you know how much I love it), and they finally released it today. I’ve had to contain my excitement while beta testing it, but now that it’s live, it’s scaled my entire prospecting workflow [through it].”

Jon Cooper, PointBlankSEO

GaelBreton

 

“I’ve been using Buzzstream to build relationships successfully for the past 2 years. With the chrome extension, my efforts are turbocharged and I can visually see who is in my network and add those who aren’t in my database on the fly.”

Gael Breton, Authority Hacker

BillSebald

“The BuzzMarker has gotten more dynamic with this extension. It has more on-demand functionality, allowing you to add contacts and prospect information through appearing in the browser. It’s even more powerful in the search listings themselves. I’m not one for change, but this was a great one easily leading to better efficiency. Easily one of my top SEO extensions.

Bill Sebald, Greenlane SEO

“My favorite thing about the new Buzzmarker is that it lets you do everything you need while still on the same tab. I have so many pages and tabs open a day that I honestly start to lose track. With the Buzzmarker you can keep it open as you explore the whole site. The BuzzMarker can then search for contact info on those pages you’re exploring while you look for the contact info that isn’t clickable. It’s like having a clone of yourself doing double the grunt work.

Alyse Ainsworth, SEO Gadget

 

If you have a BuzzStream account, you can download the BuzzMarker for Chrome and start using it today. And if you don’t yet have a BuzzStream account, you can sign up for one here.

Please let us know what you think – drop us an email at support@buzzstream.com, leave a comment, or tweet us @BuzzStream. We read every single message, and we’d love to hear from you as we continue to make BuzzStream more powerful.

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BuzzBar Improvements: Add Person, Edit Contact Information, and More

We’ve made major improvements to the BuzzBar.  Now you can do even more of your work in BuzzStream’s toolbar, without ever leaving a prospect’s site.

Now you can:

Edit Contact Information

Need to edit a piece of contact info? Find another email for a contact? Now you can edit (instead of just approve) contact information from the BuzzBar.

Here’s How:

Press the Edit icon next to the ‘Contact Information’ field:

image 1

Next, select which piece of contact information you’d like to add:

image 2

Then add the contact information and press Save Changes:

image 3

Add Background Information

When you’re researching sites for the first time, it makes sense to add information about the site and what they cover to their BuzzStream profile. 

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Outreach Now Available in the BuzzBar

The BuzzBar keeps getting better.  This week, we added Outreach capabilities to the BuzzBar. Now you can connect with bloggers and influencers, without ever leaving their site.

Outreach in Action

Enough of my carrying on – go open your BuzzStream account and see how much more effective the BuzzBar can make you. (If by some tragic oversight you do not yet have a BuzzStream account, you can sign up for one here.)

Start by selecting some contacts, and opening them in the BuzzBar.  Find a site you’d like to reach out to – maybe for a guest post, a product review, or perhaps to say thank you for a media mention – and then select ‘Outreach’ from the top of the BuzzBar:

outreach in buzzbar 1

Now the Outreach Module will appear  at the bottom of the screen.  You’ll still be able to see the site – so you can match the tone and voice of blog in your pitch, and reference recent posts or contribution guidelines.

outreach in buzzbar image 2

Click inside the text editor, and email away!  The text editor will expand – and now you can use all of your templates, email addresses, and other information from your BuzzStream account.  You can also schedule emails and send them in the future – so if that blogger is in a different time zone, you can reach them while they’re in front of their computer.

outreach 3

Please let us know what you think – drop us an email at support@buzzstream.com, leave a comment, or tweet us @BuzzStream.  Because of technical decisions made in the BuzzBar’s development, we can improve it rapidly. We read every single message, and we’d love to hear from you as we continue to make BuzzStream more powerful and easier to use.

 

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Presenting the Bigger, Better BuzzBar

When we launched the BuzzBar 3 weeks ago, our customers loved it. 

But our customers wanted more.  They wanted to use the BuzzBar on any list of sites.  They wanted to tag sites.  They wanted to view their history with a site, and assign it a rating and relationship stage. And if they found something cool, they wanted to write a note.

Presenting the Bigger, Better BuzzBar

The BuzzStream team listened to customer feedback, went back to the lab, and made the BuzzBar better.  Today, we’re proud to show you the next evolution of the BuzzBar:

bigger better buzzbar

Now, you can:

Use the BuzzBar on Any Site

how to use the buzzbar

You can use the BuzzBar with more than just prospecting results – now any site can be browsed using the BuzzBar.  Want to sort through your competitor’s backlinks and rapidly qualify the good opportunities?  How about look through Twitter influencer’s websites you’ve sourced from Followerwonk? We’ve got you covered with the new BuzzBar.

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Introducing the BuzzBar: Qualify Link Prospects at Warp Speed

Qualifying link prospects is arduous. Looking through thousands of pages, finding the right opportunities is like searching for a needle in a haystack.

At BuzzStream, we want to streamline link building and take care of the repetitive parts, so you can focus on marketing and building relationships, not building spreadsheets and working on mind-numbing details.

Today we’re introducing the BuzzBar – the new tool that makes link qualification fast, easy, and maybe even fun.

buzzbar welcome screen

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A Simpler, More Powerful BuzzStream Import

At BuzzStream, we aspire to make a powerful, elegant tool that takes care of reporting, organization, and metrics for you, so you can focus on the important, difficult parts of outreach: real marketing and relationship building.

This month, we’ve improved our import module so getting contacts into BuzzStream is simple and easy – so you can focus on building links and buzz, not building spreadsheets.

Copy and Paste Import

Now, you can copy and paste lists of sites or pages directly into BuzzStream, letting BuzzStream research contact information, gather metrics, and discover recent content for you.

If you have a list of sites, or can find one, you can paste it into BuzzStream – without creating spreadsheets and matching fields.

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Bringing Together BuzzStream and Authority Labs: Best of Breed Rank Tracking, CRM, and Link Monitoring

Given Google’s recent efforts restricting SERP data gathering by vendors who rely on the Adwords API, a number of people have asked us if we plan on adding rank tracking to BuzzStream.

The answer, in no uncertain terms, is no. We’ll continue to focus on what we do best – providing tools that enable you to build relationships and conduct link outreach at scale.

That said, we believe that rank tracking will continue to be important to SEO practitioners.  While rankings are only one metric, they’re an important one to track.  Clients expect to see rankings improvements.  And now that (not provided) has obfuscated keyword referrer data, rankings provide evidence that SEO successes are driving traffic to landing pages.

With this in mind, we’re taking steps to provide the best of all three – rank tracking, CRM, and link management – to our customers.

We’re excited to announce we’re working with Authority Labs to provide their best-of-breed  rank tracking alongside BuzzStream’s own best-of-breed link CRM and management capabilities.

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