Given Google’s recent efforts restricting SERP data gathering by vendors who rely on the Adwords API, a number of people have asked us if we plan on adding rank tracking to BuzzStream.
The answer, in no uncertain terms, is no. We’ll continue to focus on what we do best – providing tools that enable you to build relationships and conduct link outreach at scale.
That said, we believe that rank tracking will continue to be important to SEO practitioners. While rankings are only one metric, they’re an important one to track. Clients expect to see rankings improvements. And now that (not provided) has obfuscated keyword referrer data, rankings provide evidence that SEO successes are driving traffic to landing pages.
With this in mind, we’re taking steps to provide the best of all three – rank tracking, CRM, and link management – to our customers.
We’re excited to announce we’re working with Authority Labs to provide their best-of-breed rank tracking alongside BuzzStream’s own best-of-breed link CRM and management capabilities.