Archive for the ‘Product Updates’ Category

New Features: Add Person from RSS Feed & Date Custom Fields

We’ve added new features this week: adding people from RSS feeds, and date custom fields.

New Features: Add Person from RSS Feed; Date Custom Fields

At BuzzStream, our goal is to make your influencer outreach as effective as possible.  That means spending your time building relationships, creating the perfect pitch, and engaging with influencers – not filling out spreadsheets or gathering metrics.

While we want coverage on media outlets and links from websites, we need to connect with people.  HTML, CSS, JavaScript, and whatever else can’t direct readers to check out your product or content.  People can. And you should build your little black book of people first, and websites second. 

Now it’s much easier to create a profile of a person associated with a website, and add them your BuzzStream account. When that person starts writing for a new website, or changes jobs and lands at an even bigger and better media outlet, they’re already in your database, with a record of your relationship history.

To add a person from a media outlet or website, go to the ‘RSS’ tab of a Link Partner or Media Outlet, expand an interesting story or post, and click “add author as contact” :

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New BuzzStream Features: Email & Tweet Directly from the Contact Record

In this latest feature release, we’ve made it even easier to do outreach from BuzzStream. You can now respond to individual emails and tweets from within your BuzzStream account.

Previously, you could send emails from BuzzStream, but you couldn’t respond to them without going back to your email account.  You could also see Tweets, but you couldn’t interact with influencers and publishers through Twitter from BuzzStream.  

Because it’s hard to build relationships when all you can do is send emails, you can now reply to emails and tweet from BuzzStream.

Email Reply from the Contact Record

This feature is especially useful for agencies or consultants who do outreach on behalf of many different clients with different email addresses.  Now, instead of signing into 10 different email accounts over the course of your day, you can reply directly from BuzzStream.

You can reply to emails directly from the contact record within BuzzStream:

Create a New Reply Email from the Reply Button or the Reply Field.

Simply click ‘Reply’ or in the Reply field and start typing, and BuzzStream will open up a WYSIWYG HTML email editor:

Reply to Emails from BuzzStream’s WYSIWYG HTML Email Editor

Tweet from the Contact Record

Now, if an influencer tweets about your brand or shares a piece of your content, you can engage with them directly from BuzzStream.

You can also tweet or retweet your contacts directly from the contact record using the ‘reply|retweet’ button below Tweets in the contact history:

Reply to a Tweet from the Contact Record

 Please let us know what you think – drop us an email at support@buzzstream.com, or tweet us @BuzzStream.  We read every single message we get, and we’d love to hear from you as we continue to improve BuzzStream. 

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Making BuzzStream More Efficient: New Usability Improvements

At BuzzStream, we aspire to make your content promotion as efficient as possible, so you can create relationships, not spreadsheets.

We’re investing heavily in improving the speed and usability of BuzzStream.  This week, we released improvements to features throughout the app, making it faster and easier to use.  

We’ve added:

Discovered Contact Information in the Contact Record

When you add contacts to your BuzzStream account, BuzzStream automatically looks for contact information like email addresses and Facebook, Twitter, and LinkedIn accounts.  

Now, discovered contact information is available directly in the contact record, next to your history with the contact and their recent content.

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Now Discovered Contact Information is Available from the Contact Record.

Additionally, you can now easily approve or remove multiple pieces of contact information:

Now You Can Approve Multiple Discovered Contacts with One Click

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New: Major Improvements to BuzzStream’s Outreach Capabilities

Of all the features we’ve added to BuzzStream, none have been adopted by our customers as fast as the Outreach module. To make it even more valuable, we’ve added a number of major improvements to it over the past few weeks. 

Send It Later

If you’re sending emails late at night (burning the midnight SEOil), often your emails will reach people’s inboxes after they’re asleep, and they won’t get read.  The same thing happens if you’re conducting outreach from another time zone – either way, your timing is bad and your email is deleted.

 send later in buzzstream

 

Enter Send It Later. Send It Later allows you to schedule your outreach emails.

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Product Update: More Flexible Filtering and Improved Tag Management

 This week, we’ve checked off two more features that many BuzzStream power users and team accounts have been clamoring for. We’ve added more flexible ways to filter your contacts and better ways to manage tags.

Tag Management

In BuzzStream, tags are one of the primary ways you classify your contacts so that you can quickly create lists. The great thing about tags is that they’re flexible and they’re super-easy to create. The not-so-great thing about them?…well, they’re flexible and they’re super-easy to create.  If you’re not careful, you can end up with multiple tags for the same category, tags that are no longer used, overly granular tags, etc. For those of you that operate in a team, things can get particularly messy, since you have to wade through the tags that you and everyone else has created. 

To help with this, we’ve added a ‘Manage Tags’ page in you settings. From this page, you can control which tags are shown to you and you can delete unwanted tags.

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BuzzStream Product Update: New Features to Keep your Projects Organized

We added support for projects in BuzzStream almost four years ago and almost immediately, they became one of the most popular features in the product. Adding a project in BuzzStream gives you a workspace where a designated group of people can work on a set of contacts. They’re powerful because they let you build a master database of contacts (influencers, prospects, people who have promoted you before, etc.), filter your database to build relevant contact lists and then apply them to the specific projects you’re working on. Within each project, you can keep track of your outreach efforts, you can manage your team’s workflow and you can limit access to certain team members.

While projects are popular, some of the most common feedback we get from customers is that there needs to be better ways to organize them and they need to be easier to create, edit and find. To help with this we’ve made two major changes: 1) Added project folders for organizing projects, and 2) completely redesigned the projects list dropdown.  

Project folders and project search

Until yesterday, the projects dropdown was just a list of all projects in your account. This works fine if you have a small set of projects, but if you have a large list of projects or if you want to group projects by clients, landing pages, campaign types, etc., it becomes a problem.  

To help with this, we’ve added support for project folders. Now when you click the project dropdown, you’ll see an option to create a folder:

 Create a new folder in BuzzStream

So, for example, if you’re an agency, you might create a folder for each client and include a project for each campaign within it.

Project list - organized by client

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BuzzStream Product Update: Improvements to Outreach Capabilities

One of the reasons we built BuzzStream was to make it easier to conduct outreach that’s highly relevant and personalized, but to do it at scale. The Outreach Module is a big part of this, and we’ve made a number of recent improvements to it.  

Send Emails Directly through Your Account

BuzzStream now connects to your email account in the exact same way you’d connect with a smartphone, Microsoft Outlook or any other mail client. This means that any emails you send from BuzzStream are coming directly from the email account you’ve connected with. By connecting this way, you don’t have to worry about deliverability problems caused by others who are connected to the same server. Additionally, the “sent from” information in the email will match your account. 

To connect BuzzStream to your email account, just click on Settings:

 BuzzStream settings dropdown

 Select “Connect to Email:”

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BuzzStream Product Update: Starred Items and Improved Multi-Select

BuzzStream Product Update

We’ve added two features that should help you with activities like list building and activity tracking.

Starred Items

If you’re a gmail user, you may have noticed that the familiar “starred items” has been added to BuzzStream.

Starred contacts

Starred items give you a way to quickly mark a record as one that needs follow-up, merits attention, etc.  So, for example, if you’re going through your master database and evaluating contacts’ relevance to a campaign you’re planning, you could star them as you qualify them and then continue evaluating your contacts.  Once you’re done, simply click ‘Filters’ and click ‘Starred’

filtering starred contacts

Then select all items and copy them to a new project, add tags, etc.

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BuzzStream Product Update: Improvements to Backlink Discovery and Link Monitoring

BuzzStream Product Update

We have a number of new features to talk about that should make your link building efforts more efficient.  Let’s take a look.

Auto-Discovery of Links

We’ve made it easier to manage your existing backlinks in BuzzStream by automatically discovering them when you first set up your account and when you add a new project.

To auto-discover links for a new project, follow these steps:

  • Go to ‘Settings’ (top right-hand corner of the app) and click on the ‘Projects’ tab
  • Click ‘Add Project’ in the top left hand corner
  • In the websites section, enter the websites you’re managing and make sure that “auto discover inbound links to these sites” is selected.

Auto-discover backlinks in BuzzStream

That’s all there is to it! 

This is just the first step for us in this area…expect the following improvements in the near future:

  1. In addition to the initial discovery of links, we’ll add continuous discovery so your account always has the latest backlinks
  2. We’re using the SEOmoz Links API to discover your backlinks.  We’ll add additional sources to discover your backlinks in the near future (to fill in gaps in SEOmoz’ link index) 

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BuzzStream Product Update: Automatic Email Tracking

When you’re conducting outreach to a lot of people across a lot of touchpoints, it’s easy to end up in scramble mode.  Have I already emailed this blogger or webmaster?  When did I last contact them?  Did they reply?  Are they due for a follow up?  Has anyone else on the team contacted them?  By not having this information at hand at all times, you end up wasting time searching through email and excel, you reach out to people who other team members have already contacted, and you miss out on follow-ups that could lead to links and buzz.

To help with this, we’re happy to announce a major improvement to the way that BuzzStream helps you keep track of your communications with your contacts.  BuzzStream now integrates seamlessly with Gmail, MS Exchange and other standards-based email servers, so all emails sent between you and your contacts are automatically added to their contact records.  No need to remember to bcc or forward emails.  No need to manually add notes to BuzzStream contacts.  Once you enter your email information in BuzzStream, just send your emails and BuzzStream will take care of the rest. 

 

Here’s how it works:

  • Go to the My Info page in your Settings, select your mail provider and enter your mail settings. 
  • Once you’ve added your credentials, BuzzStream will periodically check for new emails between you and your contacts (approximately every hour)
  • Any emails that are found are automatically attached to the record in BuzzStream

That’s all there is to it!  For more information about setting this up, take a look at the FAQ.

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