Archive for the ‘Product Updates’ Category

Bringing Together BuzzStream and Authority Labs: Best of Breed Rank Tracking, CRM, and Link Monitoring

Given Google’s recent efforts restricting SERP data gathering by vendors who rely on the Adwords API, a number of people have asked us if we plan on adding rank tracking to BuzzStream.

The answer, in no uncertain terms, is no. We’ll continue to focus on what we do best – providing tools that enable you to build relationships and conduct link outreach at scale.

That said, we believe that rank tracking will continue to be important to SEO practitioners.  While rankings are only one metric, they’re an important one to track.  Clients expect to see rankings improvements.  And now that (not provided) has obfuscated keyword referrer data, rankings provide evidence that SEO successes are driving traffic to landing pages.

With this in mind, we’re taking steps to provide the best of all three – rank tracking, CRM, and link management – to our customers.

We’re excited to announce we’re working with Authority Labs to provide their best-of-breed  rank tracking alongside BuzzStream’s own best-of-breed link CRM and management capabilities.

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New Features: Add Person from RSS Feed & Date Custom Fields

We’ve added new features this week: adding people from RSS feeds, and date custom fields.

New Features: Add Person from RSS Feed; Date Custom Fields

At BuzzStream, our goal is to make your influencer outreach as effective as possible.  That means spending your time building relationships, creating the perfect pitch, and engaging with influencers – not filling out spreadsheets or gathering metrics.

While we want coverage on media outlets and links from websites, we need to connect with people.  HTML, CSS, JavaScript, and whatever else can’t direct readers to check out your product or content.  People can. And you should build your little black book of people first, and websites second. 

Now it’s much easier to create a profile of a person associated with a website, and add them your BuzzStream account. When that person starts writing for a new website, or changes jobs and lands at an even bigger and better media outlet, they’re already in your database, with a record of your relationship history.

To add a person from a media outlet or website, go to the ‘RSS’ tab of a Link Partner or Media Outlet, expand an interesting story or post, and click “add author as contact” :

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New BuzzStream Features: Email & Tweet Directly from the Contact Record

In this latest feature release, we’ve made it even easier to do outreach from BuzzStream. You can now respond to individual emails and tweets from within your BuzzStream account.

Previously, you could send emails from BuzzStream, but you couldn’t respond to them without going back to your email account.  You could also see Tweets, but you couldn’t interact with influencers and publishers through Twitter from BuzzStream.  

Because it’s hard to build relationships when all you can do is send emails, you can now reply to emails and tweet from BuzzStream.

Email Reply from the Contact Record

This feature is especially useful for agencies or consultants who do outreach on behalf of many different clients with different email addresses.  Now, instead of signing into 10 different email accounts over the course of your day, you can reply directly from BuzzStream.

You can reply to emails directly from the contact record within BuzzStream:

Create a New Reply Email from the Reply Button or the Reply Field.

Simply click ‘Reply’ or in the Reply field and start typing, and BuzzStream will open up a WYSIWYG HTML email editor:

Reply to Emails from BuzzStream’s WYSIWYG HTML Email Editor

Tweet from the Contact Record

Now, if an influencer tweets about your brand or shares a piece of your content, you can engage with them directly from BuzzStream.

You can also tweet or retweet your contacts directly from the contact record using the ‘reply|retweet’ button below Tweets in the contact history:

Reply to a Tweet from the Contact Record

 Please let us know what you think – drop us an email at support@buzzstream.com, or tweet us @BuzzStream.  We read every single message we get, and we’d love to hear from you as we continue to improve BuzzStream. 

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Making BuzzStream More Efficient: New Usability Improvements

At BuzzStream, we aspire to make your content promotion as efficient as possible, so you can create relationships, not spreadsheets.

We’re investing heavily in improving the speed and usability of BuzzStream.  This week, we released improvements to features throughout the app, making it faster and easier to use.  

We’ve added:

Discovered Contact Information in the Contact Record

When you add contacts to your BuzzStream account, BuzzStream automatically looks for contact information like email addresses and Facebook, Twitter, and LinkedIn accounts.  

Now, discovered contact information is available directly in the contact record, next to your history with the contact and their recent content.

image 1 v 1 resized

Now Discovered Contact Information is Available from the Contact Record.

Additionally, you can now easily approve or remove multiple pieces of contact information:

Now You Can Approve Multiple Discovered Contacts with One Click

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New: Major Improvements to BuzzStream’s Outreach Capabilities

Of all the features we’ve added to BuzzStream, none have been adopted by our customers as fast as the Outreach module. To make it even more valuable, we’ve added a number of major improvements to it over the past few weeks. 

Send It Later

If you’re sending emails late at night (burning the midnight SEOil), often your emails will reach people’s inboxes after they’re asleep, and they won’t get read.  The same thing happens if you’re conducting outreach from another time zone – either way, your timing is bad and your email is deleted.

 send later in buzzstream

 

Enter Send It Later. Send It Later allows you to schedule your outreach emails.

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Product Update: More Flexible Filtering and Improved Tag Management

 This week, we’ve checked off two more features that many BuzzStream power users and team accounts have been clamoring for. We’ve added more flexible ways to filter your contacts and better ways to manage tags.

Tag Management

In BuzzStream, tags are one of the primary ways you classify your contacts so that you can quickly create lists. The great thing about tags is that they’re flexible and they’re super-easy to create. The not-so-great thing about them?…well, they’re flexible and they’re super-easy to create.  If you’re not careful, you can end up with multiple tags for the same category, tags that are no longer used, overly granular tags, etc. For those of you that operate in a team, things can get particularly messy, since you have to wade through the tags that you and everyone else has created. 

To help with this, we’ve added a ‘Manage Tags’ page in you settings. From this page, you can control which tags are shown to you and you can delete unwanted tags.

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BuzzStream Product Update: New Features to Keep your Projects Organized

We added support for projects in BuzzStream almost four years ago and almost immediately, they became one of the most popular features in the product. Adding a project in BuzzStream gives you a workspace where a designated group of people can work on a set of contacts. They’re powerful because they let you build a master database of contacts (influencers, prospects, people who have promoted you before, etc.), filter your database to build relevant contact lists and then apply them to the specific projects you’re working on. Within each project, you can keep track of your outreach efforts, you can manage your team’s workflow and you can limit access to certain team members.

While projects are popular, some of the most common feedback we get from customers is that there needs to be better ways to organize them and they need to be easier to create, edit and find. To help with this we’ve made two major changes: 1) Added project folders for organizing projects, and 2) completely redesigned the projects list dropdown.  

Project folders and project search

Until yesterday, the projects dropdown was just a list of all projects in your account. This works fine if you have a small set of projects, but if you have a large list of projects or if you want to group projects by clients, landing pages, campaign types, etc., it becomes a problem.  

To help with this, we’ve added support for project folders. Now when you click the project dropdown, you’ll see an option to create a folder:

 Create a new folder in BuzzStream

So, for example, if you’re an agency, you might create a folder for each client and include a project for each campaign within it.

Project list - organized by client

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BuzzStream Product Update: Improved Integration with SEOmoz, MajesticSEO and Citation Labs

 

There are a number of great products available that help find prospects for link building and PR campaigns and one of our goals is to make it as easy as possible to access these prospects within BuzzStream. By pulling in prospects discovered by other tools, you can use BuzzStream’s research capabilities to qualify them and, more importantly, you can make them actionable

To enable this, we’ve improved our integration with three services that many of our customers are using – SEOmoz’ OpenSiteExplorer, MajesticSEO, and Citation Labs Link Prospecting Tool.  Now, when you click on ‘Import’, you’ll see options to upload websites and links from the most commonly used reports in these products:

BuzzStream Imports for SEOmoz, MajesticSEO and Citation Labs

So let’s look at how this works, using a Majestic report as an example…

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BuzzStream Product Update: Improvements to Outreach Capabilities

One of the reasons we built BuzzStream was to make it easier to conduct outreach that’s highly relevant and personalized, but to do it at scale. The Outreach Module is a big part of this, and we’ve made a number of recent improvements to it.  

Send Emails Directly through Your Account

BuzzStream now connects to your email account in the exact same way you’d connect with a smartphone, Microsoft Outlook or any other mail client. This means that any emails you send from BuzzStream are coming directly from the email account you’ve connected with. By connecting this way, you don’t have to worry about deliverability problems caused by others who are connected to the same server. Additionally, the “sent from” information in the email will match your account. 

To connect BuzzStream to your email account, just click on Settings:

 BuzzStream settings dropdown

 Select “Connect to Email:”

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BuzzStream Product Update: Starred Items and Improved Multi-Select

BuzzStream Product Update

We’ve added two features that should help you with activities like list building and activity tracking.

Starred Items

If you’re a gmail user, you may have noticed that the familiar “starred items” has been added to BuzzStream.

Starred contacts

Starred items give you a way to quickly mark a record as one that needs follow-up, merits attention, etc.  So, for example, if you’re going through your master database and evaluating contacts’ relevance to a campaign you’re planning, you could star them as you qualify them and then continue evaluating your contacts.  Once you’re done, simply click ‘Filters’ and click ‘Starred’

filtering starred contacts

Then select all items and copy them to a new project, add tags, etc.

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