Archive for the ‘SEO’ Category

Easier List Building and Faster Outreach: Introducing Metrics Filters, Unsubscribe, & Email Signatures

Today, we’re excited to announce three new BuzzStream features: email signatures, unsubscribe options, and advanced metrics filtering.

Target the Right Websites for Your Campaign

Being able to quickly segment a set of influencers or publishers based on their authority is one of the keys to successful outreach. For example, in a lot of outreach campaigns you’re going to be most successful if you reach out the mid-tier influencers.

Normally, finding these kinds of sites is a tedious, time-consuming process. Now, BuzzStream has made it a whole lot easier by adding two new filtering capabilities – range filtering and “any/all” filtering. Let’s take a look at how these capabilities work. (more…)

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Embracing an Earned Media Mindset

This is a guest post from Adrienne Erin. Find her on Twitter.

If you don’t change with the times, you get left behind.

That’s true in any industry, but it’s especially true in SEO, where a tiny tweak to Google’s algorithm can turn last week’s surefire search strategy into this week’s surefire way to get penalized. Things change quickly in SEO, and one thing that underscores the constant churning is the recent evolution of link building.

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Once upon a time, you stuck links wherever you could squeeze them. You blasted the pages you wanted to promote with inbound links, and you could put those links on low-quality sites where it was easy to get mentions. You begged and pleaded people to accept links elsewhere, too, and back in those days not as many people saw the danger of giving in.

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7 Ways to Take Your Outreach Pitch from Good to Great

Today’s guest post comes from Brad Shorr, the B2B Marketing Director of Straight North, a SEO agency headquartered near Chicago. Brad writes frequently on content marketing, SEO and social media.

Publishers are inundated with spammy content pitches 24/7/365. Thanks to the plethora of pitiful pitch slingers, a good pitch from a serious SEO is no longer good enough; it takes a great pitch to get the attention of busy, successful publishers.

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Being a writer, a publisher and part of our agency’s SEO group, I see content pitches from all sides. Based on that experience, here are several suggestions to transform your good pitches into great ones.

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How to Find and Review Link Building Opportunities with Moz’s Open Site Explorer and BuzzStream

Moz recently released a new section of Open Site Explorer to help people find link building opportunities. There are three sections:

  1. Reclaim Links – finds pages on your site that have 3XX, 4XX, and 5XX errors
  2. Unlinked Mentions – leverages Fresh Web Explorer to find other sites that have mentioned (but not linked to) your site
  3. Link Intersect - lets you plug in two competitors to find sites that are linking to both of those competitors but not you

 

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Moz’s redesigned Open Site Explorer.

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Case Study: Building Links in the Travel Industry

Today’s post comes from Shawn Cohen of Standing Dog Interactive, a full service digital agency in Dallas, Texas.  

The travel and hospitality industry is inspiring to work in: you know you’re helping travelers reach their destination and once they get there, you are there to ensure that they will have the best time of their lives.

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Case Study: Building Links in the Travel Industry

However, it’s a crowded digital space with a lot of limitations. Depending on the brand, content, budget, and time can all be tight restrictions on SEO link building campaigns. That means we have to think creatively about where to find reputable sites that will link to individual properties that have tiny SEO budgets, run of the mill content, and just a few hours of linking time per year.

Yes, that’s right—a few hours of linking time per year.

With these limitations in mind, we’re pulling back the curtain on how we’ve built thousands of reputable links for hundreds of hotel properties since the founders of our hospitality-oriented agency opened up shop nine years ago.

Case Study: Vacations by Marriott

First, though, we’d like to bring your attention to a case study of a more sophisticated travel and hospitality link building campaign we did for Vacations by Marriott, the official travel package program of Marriott International. (more…)

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How to Kick the Habit of Reporting Like a Link Builder

Today’s post comes from Trung Ngo, SEO Strategist at Red Door Interactive. Find him on Twitter @trungvngo or his personal blog, upstreamist.co, where he writes about outreach marketing, SEO, and productivity.

The TL;DR Version

Outreach marketing aligns the client’s brand with people who have the ability to influence consumer preference in the respective industry. Links are just the cherry on top.

Here’s what we need to include in outreach marketing campaign performance reports to better communicate our value:

  • Impressions and engagement on brand-related influencer tweets using TweetReach
  • Social shares and total count of comments on brand-related articles from influencers using URL Profiler
  • Comparison of outreach response rates and campaign goal completion rates for influencers with whom we have a pre-existing relationship to those where we do not have an existing relationship using data from BuzzStream

This data makes for a more compelling report and paves the way for a more strategic conversation about outreach marketing. Below is a sample report:

lb-report Sample link building report

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Promoting Interactive Content: Getting Ahead of the Content Marketing Pack

In 2013, the most popular pieces of content on both BuzzFeed and the New York Times had something in common.

Was it that they were well-research pieces by respected journalists? No. In fact, the NYT piece was created by an intern. Did they break news? Nope, no new news was made. Were they beautiful, Snowfall-like visual constructions? Nope. They were designed from templates.

They were quizzes.  The writing is on the wall: interactive content is the future of content marketing.

 

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Using BuzzStream to Avoid Disavowed or Blacklisted Domains

Today’s post on keeping track of disavowed and blacklisted domains comes from BuzzStream customer and friend, Martin Woods of salt.agency

It’s blindingly obvious that you shouldn’t make the same mistakes twice, especially when it comes to a Google penalty. According to Matt Cutts, the consequences for the second breach of their terms & conditions are even more severe than the first.

Google

But how do you keep a track of all the websites and contacts which you don’t want to work with? It’s especially hard when you are a large outreach team working on multiple campaigns at the same time, as it’s vital to keep everyone working holistically. (more…)

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3 Ways to Make SEO Reporting Easier

Every SEO I know hates the first day of the month.

Which is funny, because they also get paid on the first of the month.

What makes SEOs so miserable on their pay day? Reporting.

Almost all agencies and many in-house groups spend the first part of the month creating extensive reports of their activities and results.  And almost all of them take tons of time to fill out, are far from actionable, and are rarely billable.

 With that in mind, here are 3 ways to make your SEO reporting simpler, faster, and more effective:

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mozCon 2012: My Takeaways

MozCon 2012 has come and gone and the big topic of the conference was content marketing….shocking, I know. ;)  Overall, the quality of the speakers and content was very strong and it was a great week in Seattle.

What I found interesting was how many of the speakers had seemingly conflicting views. Rand says that SEOs should focus on content instead of links because “the ultimate link building tool is the publish button.”  But Paddy’s take is that Rand’s advice is great if you’re an influencer, but most companies can’t afford not to do link building. Hmmm. Well, maybe Ian Lurie can break the tie for us. Ian’s take?… link building and content marketing don’t even exist as tactics. They’re both just the result of great marketing.   

Well that clears things up. :)

The good news is that when you dig deeper into what each of the speakers was saying, they actually agree much more than they disagree. Whether you’re looking at the link building tactics that Paddy detailed, the big picture thinking in the first half of Ian’s presentation, or Greg Boser’s explanation of BlueGlass’ business model changes, there were common themes.

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