Content marketing is all the rage, but it’s getting harder. Why? Because everyone is doing it. As more and more companies produce more and more content, it gets even harder to be heard, get found, and stick out. To help marketers, agencies, and anyone who’s crafted content meant to get in front of people, we’ve put together The Advanced Guide to Content Promotion.
As New York Times bestselling author Jay Baer says:
“The notion that you can simply create interesting content and people will magically find it is a lie. If you build it, they won’t necessarily come. You have to treat your content executions like a product, and launch them the same way you would a product.”
This guide is a 75-page step-by-step walkthrough of how to handle that launch, from setting goals to targeting tweets.
Content Promotion: Rise Above the Noise – And Ring the Cash Register
One way to get heard above the roar of today’s marketing landscape is to promote your content effectively. Most marketers aren’t doing this at all yet – certainly not effectively.
We’ve found (and discovered with our last big content project) content promotion that combines paid, owned, and earned media, that’s well-organized and well-scheduled, can create incredible visibility, break through the noise, inspire customers to take action, and most importantly, drive revenue.
It’s also a great opportunity for digital agencies to go above and beyond their clients’ expectations. Great content promotion requires excellent creative skills, a thorough understanding marketing persuasion, channel expertise, and a deep rolodex (or BuzzStream account) – all traditional strengths of marketing agencies.
We created the Advanced Guide to Content Promotion to help marketers earn the attention & success their content deserves. After all, you should spend just as much time promoting your content and working on distribution as you do working on ideation and production.
What You’ll Learn: Get Seen by the Right People
In the 75-page guide, you’ll learn how to:
Design Content Promotion Campaigns that Get Your Content Discovered By All the Right People
Select the Right Paid, Earned, and Owned Tactics to Accomplish Your Goals
Implement New Tactics that Combine the Power of Advertising, Digital Marketing, and PR
The guide is absolutely free, and no opt-in is required. Download it, enjoy it, share it with your friends and colleagues, and let us know what you think.