I just spoke to the Austin Web Analytics Wednesday on the topic of PR, Social Media, and SEO measurement. Great group with really thoughtful questions and good conversations. I discussed my view of Inbound Marketing as a funnel: Listening > Engagement > Relationship > Coverage > Links > Search Rankings > Traffic > Leads > Sales. Would love to hear feedback. What did I miss?

Jeremy Bencken

Jeremy Bencken co-founded BuzzStream and served as Chairman in our first few years. Before that, he co-founded ApartmentRatings.com, which he grew into the leading global source for ratings and reviews of apartments before selling it to Internet Brands. Currently, Jeremy runs Wordloop, a performance-based content marketing company in Austin, Texas. Jeremy also serves as an advisor to Sparefoot and inHabi, and is a mentor with Capital Factory. You can find Jeremy on Twitter or Google Plus.

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