Comments on: More proof of the small business social media advantage http://www.buzzstream.com/blog/more-proof-of-the-small-business-social-media-advantage.html Ideas, Startups, Social Media, PR, SEO, Austin Fri, 19 Feb 2010 00:34:24 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Main Point of Twitter? Re-Tweeting. | Kyle Lacy, Social Media - Indianapolis http://www.buzzstream.com/blog/more-proof-of-the-small-business-social-media-advantage.html/comment-page-1#comment-229 Main Point of Twitter? Re-Tweeting. | Kyle Lacy, Social Media - Indianapolis Sun, 25 Jan 2009 14:50:05 +0000 http://www.buzzstream.com/blog/?p=257#comment-229 [...] More proof of the small business social media advantage [...] [...] More proof of the small business social media advantage [...]

]]> By: Communication, management, and the new world of business on the web | Social Web Strategies http://www.buzzstream.com/blog/more-proof-of-the-small-business-social-media-advantage.html/comment-page-1#comment-166 Communication, management, and the new world of business on the web | Social Web Strategies Wed, 19 Nov 2008 15:30:28 +0000 http://www.buzzstream.com/blog/?p=257#comment-166 [...] morning David sent me a Buzzstream post by Paul May, “More Proof of the Small Business Social Media Advantage.” He talks about a guy who “tried to engage with his customers and was cut off at his knees by [...] [...] morning David sent me a Buzzstream post by Paul May, “More Proof of the Small Business Social Media Advantage.” He talks about a guy who “tried to engage with his customers and was cut off at his knees by [...]

]]> By: Nicky http://www.buzzstream.com/blog/more-proof-of-the-small-business-social-media-advantage.html/comment-page-1#comment-164 Nicky Wed, 19 Nov 2008 04:18:04 +0000 http://www.buzzstream.com/blog/?p=257#comment-164 Agree. Small businesses have an even bigger advantage in that they can test things and if they find they don't work, try something else. They can tweak as they go along... large companies are disadvantaged in that they cannot more with this speed and so experimentation "on the fly" is almost impossible. And of course they have fewer layers and stakeholders - so don't have to get permission for every action - as does a large company. Interestingly some large companies are at the other end of the spectrum, they see the benefits of SM, allocate resources and do it and track the results. Agree. Small businesses have an even bigger advantage in that they can test things and if they find they don’t work, try something else. They can tweak as they go along… large companies are disadvantaged in that they cannot more with this speed and so experimentation “on the fly” is almost impossible. And of course they have fewer layers and stakeholders – so don’t have to get permission for every action – as does a large company.

Interestingly some large companies are at the other end of the spectrum, they see the benefits of SM, allocate resources and do it and track the results.

]]> By: Paul May http://www.buzzstream.com/blog/more-proof-of-the-small-business-social-media-advantage.html/comment-page-1#comment-163 Paul May Wed, 19 Nov 2008 03:47:12 +0000 http://www.buzzstream.com/blog/?p=257#comment-163 @Nicky - I agree with you that a better business case needs to be made before the Fortune 500 truly embraces social media. This is a topic that I talked about in my last two posts (there's a good discussion about it in the comments of the last post). That being said, part of the problem is that very large companies look for marketing vehicles that scale, and this is a legitimate concern with social media. Small businesses don't have the scalability problem, which is one of the reasons why they have such an advantage. Add to that the complexity that comes with being in a large organization (per your comment), and small businesses have an even bigger advantage. @Nicky – I agree with you that a better business case needs to be made before the Fortune 500 truly embraces social media. This is a topic that I talked about in my last two posts (there’s a good discussion about it in the comments of the last post). That being said, part of the problem is that very large companies look for marketing vehicles that scale, and this is a legitimate concern with social media. Small businesses don’t have the scalability problem, which is one of the reasons why they have such an advantage. Add to that the complexity that comes with being in a large organization (per your comment), and small businesses have an even bigger advantage.

]]> By: Nicky http://www.buzzstream.com/blog/more-proof-of-the-small-business-social-media-advantage.html/comment-page-1#comment-162 Nicky Tue, 18 Nov 2008 03:48:36 +0000 http://www.buzzstream.com/blog/?p=257#comment-162 I reblogged Bob here: http://nickyjameson.com/2008/11/17/social-media-no-get-of-jail-free-card/ As you say it's easier for smaller businesses to take advantage of social media. The smaller the company the (possibly) easier it is because there is less hierarchy and probably less of an impact. However there are enterprise companies that are embracing Social Media. See my post. I think if there was more focus on how Social Media solves business problems, rather than simply having the latest tools, and more appreciation for the different big company issues, the "how" as well as the "what" we may be surprised that more will come on board. I don't think the business case has been made... at least not in language they understand. And don't forget, when we talk big companies we are talking of hundreds and thousands of employees.... not one or two people or even 10 people. It adds to the complexity. I reblogged Bob here:
http://nickyjameson.com/2008/11/17/social-media-no-get-of-jail-free-card/

As you say it’s easier for smaller businesses to take advantage of social media. The smaller the company the (possibly) easier it is because there is less hierarchy and probably less of an impact. However there are enterprise companies that are embracing Social Media. See my post. I think if there was more focus on how Social Media solves business problems, rather than simply having the latest tools, and more appreciation for the different big company issues, the “how” as well as the “what” we may be surprised that more will come on board. I don’t think the business case has been made… at least not in language they understand. And don’t forget, when we talk big companies we are talking of hundreds and thousands of employees…. not one or two people or even 10 people. It adds to the complexity.

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