Qualifying link prospects is arduous. Looking through thousands of pages, finding the right opportunities is like searching for a needle in a haystack.
At BuzzStream, we want to streamline link building and take care of the repetitive parts, so you can focus on marketing and building relationships, not building spreadsheets and working on mind-numbing details.
Today we’re introducing the BuzzBar – the new tool that makes link qualification fast, easy, and maybe even fun.
As content marketing continues to become increasingly popular, more and more Internet Marketing companies and In-house teams will be attempting to execute successful campaigns.
Unfortunately, if done incorrectly, these campaigns can easily fall flat. What follows is a guide to common errors and pitfalls that beginner content marketers should make themselves aware of.
Pitfall #1, Problems with Scope:
Attempting to accomplish too many objectives with one initiative
Content marketing can accomplish many goals, but trying to accomplish too many at once with the same piece of content can result in failure to meet any of those goals.
Before deciding on a content marketing strategy, clearly define what you are looking to get out of it.
- Are you looking for new customers?
- Are you looking for social brand engagement?
- Are you looking for improved search rankings?
- Are you looking to educate current customers about your product or service?
In case you missed yesterday’s Market Motive Webinar with Paul May and Captain Todd Malicoat, we’ve embedded the slides here.
The Webinar covered:
- Creating a Link Building Strategy for 2013
- Finding Great Link Opportunities
- Creating Personas and Understanding What Motivates Your Target Segments
- Writing Great Outreach Emails
Big thanks to Todd and the Market Motive team for having us on – we had a great time.
Links and resources pages are one of the oldest uses for the web – and an excellent link opportunity. Adding to our last post on better guest posting, today’s post will focus on improving your techniques for getting links on links and resource pages.
Why Get Links on Resource Pages?
Although deeply out of fashion, these links can be excellent for search engine optimization authority building. They typically don’t send much traffic, but they have many benefits:
- They Often Lead to More Links
Bloggers who make lists often draw from these pages in making new lists, meaning they’re “links that build links”. I’ve found that the appearance of a site in a list on Quora (or other Q&A sites) will often lead to more links on other sites down the road.
- They’re Often Linked to From the Top Level, Flowing Lots of PageRank
Many of these ‘Links’ or ‘Resources’ pages are in the top-level navigation of sites, and will stay ‘high’ in the site structure – as opposed to blog posts, which get buried over time. While the value of traditional (as defined in the 1998 paper) PageRank is debatable, links from these pages flow a great deal of it.
LinkLove London, the link building conference, is coming up fast, and today we have a discount code for attendees.
What is LinkLove?
LinkLove is (to our knowledge) the only conference solely devoted to link building and link analysis. The conference takes place on Friday the 15th of March at The Brewery in London.
You can hear from industry leaders like:
Link development is a powerful marketing technique. But done wrong, it can do more harm than good. The right links can propel your brand, traffic, and search engine rankings to new heights – while the wrong links will land you in the penalty box.
Learn link development and outreach best practices from BuzzStream CEO Paul May and Captain Todd Malicoat (known on the interwebs as StuntDubl) in a free webinar from MarketMotive on Generating Quality and Authority Inbound Links.
What Will You Learn?
You’ll learn how to get great links – the kind that drive traffic, build your brand, and improve your search engine rankings.
- Automating the mundane pieces of outreach so you can focus on the parts that matter.
- Writing great outreach emails that inspire action and build relationships
- Designing and developing linkable assets that will attract dozens of links
- Identifying influencers interested in your content assets
And much more.
Learning about SEO and link development can be tough – there’s so much information out there, and much of it is outdated or flat out wrong. Learning who to trust is half the battle in learning search engine optimization.
Fortunately for both new and experienced link builders everywhere, Paddy Moogan published a very valuable link building ebook. If you work with or for link building organizations, you’ll find it helpful, and a stellar collection of ideas, strategies, and tactics, all together in one place.. Most link building resources are either highly theoretical or highly tactical – Paddy’s book connects the tactical to the theoretical, helping readers both develop and execute effective link development strategies.
Here are my ten biggest takeaways from the Link Building Book:
Deliver Business Results, Not Links
SEO reporting is tricky – the connection between business results and links is not always clear, especially to clients and managers who don’t have a deep understanding of SEO.
Paddy suggests you focus on delivering (and reporting) business results – like increases in referrals from search, increases in non-branded traffic, and increase in checkouts from organic search – rather than delivering a report that says something like “We built 20 DA 45 links.”
This makes managers – especially managers who aren’t deeply versed in SEO – very happy, because they can see their link building spend turning into more revenue, instead of just more links.
Ah, the guest post pitch. For busy publishers and blog editors (like the team here at BuzzStream), guest blog pitches are a mixed blessing.
We’ve had some truly awesome guest blogs from industry leaders and up-and-comers on our blog – like this one, this one, this one, and this one. (There are more – just check out our Guest Author postings.)
Personally, I’ve been lucky enough to guest post on some great blogs, like Marketing Agency Insider, KISSMetrics, and the John Doherty Blog. So I love good guest posts – writing them, receiving them, reading them, introducing great guest posters to blog editors – and everything that goes along with them.
Today’s post is a collaboration between one of our favorite customers, Bill Sebald, and BuzzStream’s Matt Gratt. Bill owns Greenlane SEO in Philadelphia, serving small and medium-sized businesses. Previously, he was the SEO director at GSI commerce (an eBay company.) You can follow Bill on Twitter or circle him on Google Plus.
If you keep a McDonald’s cheeseburger out for a year, even without refrigeration, it will not expire. The bread and cheese will get hard, but there will be no mold, no smell, and though it might taste funky, you can safely eat the thing.
Is creating the indestructible hamburger a smart move by McDonald’s? It’s certainly not organic. I believe many times when writer’s are creating “evergreen content,” they’re creating this cheeseburger.
Much of the evergreen copy I read on websites looks like it was written to be boilerplate copy. Rarely does it connect with me, or is it conducive to driving me deeper into the product or page. I see it there – it doesn’t necessarily offend me, but I sense it’s kind of stale – and perception is reality.
Today’s guest post comes from Sarah Fudin. Sarah is an inbound marketing manager at 2U Inc., an education company that supplies universities with the resources to go online. Sarah currently works with the the George Washington University on their online MPH program. Outside of work Sarah enjoys running, reading, and Pinkberry frozen yogurt.
As a retired college athlete, turned coach, turned customer management guru, turned social media lady (I’m not ready to name myself a queen or guru at this point), turned linkbuilder slash community manager (is that even possible?), I’ve learned many things, but one thing has stood out to me: it’s all about building relationships.
I’ve realized in my short 25 years and even shorter 4 years in the workplace that relationships are king. Relationships are what move you forward in your personal life, your career and your bigger aspirations. I also have come to believe that it’s not actually who you know, but who you’re willing to get to know that will help to move you forward.