AHrefs is a powerful backlink search and SEO intelligence tool. Today I’ll show you how to use it with your BuzzStream account to find and take action on great link opportunities.
Step-by-Step Walk-Thru: Using AHrefs with BuzzStream
Let’s start with an example. Today, I’m going to execute a link outreach campaign for a piece of content I’ve created.
Step 1: Find Other Successful Pieces of Content
Let’s say I’m running a campaign to promote a new interactive piece I’ve created that I want to rank for the key phrase “Xbox vs PS4″. (These comparative queries often come from searchers deep in the purchase funnel, and are valuable to advertisers and affiliates.)
I’ll start by finding successful pieces of content on that topic – here’s a good example:
Step 2: Use AHrefs to Find Successful Content’s Linking Sites & Pages
Next, cruise over to AHrefs.com, and input the URL of the successful piece of content:
Then click SEARCH LINKS, and AHrefs will show you a report about the inbound links to that piece of content.
Next, click on “Links” in the “Inbound Links” menu and you’ll see a list of all of the links to a given page.
I like to click 01 Backlink/Domain so I don’t see a large number of backlinks from Reddit or other sites that have many linking pages:
Step 3: Use BuzzStream’s List Navigator to Create a Prospecting List
Now, let’s look through some of this piece’s links, and see if any of them might make good opportunities for our campaign.
Some of the things I want to be on the lookout for are:
- Journalists that cover this space and could possibly link in the future
- Resource pages & other curated resources where my piece would fit
- Bloggers that write about this space and post contributed content
- Other resources that people might link to that no longer exist (for broken link building and other campaigns)
I could open every linking page that AHrefs has found manually – but that would be a lot of clicking. I can be more efficient by using the BuzzMarker for Chrome’s List Navigator feature to work my way through this list, exploring new opportunities.
To start, I’ll right click and select Create a prospecting list from the BuzzStream BuzzMarker dropdown:
Now BuzzStream creates a Prospecting List in the right hand area:
I see a couple of opporutnities in there I’ll delete immediately, so I’ll hit the trash can icon next to websites I know won’t work for my campaign:
If some of these sites are already in my BuzzStream account, BuzzStream will tell me here in the Prospecting List:
Next, I’ll hit Start Prospecting and begin working my way through the list:
Step 4: Use the List Navigator to Go Through Potential Link & Promotion Opportunities
Now BuzzStream opens up the first site on your list, with the BuzzMarker for Chrome on the right:
There’s a lot going on here, so let’s take a closer look:
- Website Name - The name of the website. I can change this, if I want to keep it in my database as MP1st instead of mp1st.com. (While this is up to you, this can come in handy later when you’re creating outreach templates.)
- Website Type - This is a category field for what kind of website the prospect site is – a news site, a niche directory, etc. In this case, I’ll choose ‘blog’, but you can create a custom system of types and categories for your projects that matches your industry and organizational system.
- Tags – I can organize my BuzzStream account with topical, ‘bottom-up’ tags, along with top down categories – in this case I might tag this site “gaming”, and “call of duty”, so I can find it easily when I’m working on projects in the future. Tags are a great way to connect sites with topics in your database.
- Discovered Social Accounts & Contact Information – When Iadd a page or a site to BuzzStream, BuzzStream looks for contact information like emails, social handles, and contact pages. This is where the contact information and social handles BuzzStream discovers is shown in the BuzzMarker for Chrome. (If a piece of contact information looks wrong, you can click on the trash can icon to delete it.)
- Discovered Contact Pages – Like the contact information, these are contact pages BuzzStream has discovered.
- Author Name– You can add a specific author to a piece (if appropriate – not every page has a named author.) BuzzStream looks for this, and when it’s discovered, this box auto-populates with the author’s name.
- Author Role & Bio - This field contains person-level role and bio information. You can save notes about journalists’ and bloggers’ roles, backgrounds, and story preferences.
- Discovered Author Contact Information - BuzzStream searches for the article’s author’s contact information, and populates this box with it. (BuzzStream doesn’t always find it, so often this box will be empty.
- Project and Teammate – If you’re working on a team, you can assign a team mate to this website. (Maybe you see a perfect opportunity for another client of yours, so you BuzzMark it and assign it to their account manager.) You can also save the website into a different BuzzStream project.
- Relationship Stage – This field shows you where you are in the outreach & placement process with this website.
- List Navigator – The List Navigator lets you scroll back and forth through sites in your prospecting list. You can move forward and backwards through the list with the right and left arrows, or return to the prospecting list by hitting the bulleted list icon.
- Save to BuzzMarker – This button adds the website (and author, if that field is filled) to your BuzzStream account.
Now this looks like a decent promotion opportunity – this editor frequently covers stories about gaming, and he’s someone I definitely want in my BuzzStream database.
I’ll give the website a type, tag it as a ‘gaming’ website so I can find it again, and add some of the biographical information to the editor David’s profile:
Next, press Save to BuzzStream, and BuzzStream adds this opportunity to your BuzzStream account.
BuzzStream continues to research metrics and search for contact information, and compiles a profile of the site and the author. This is what it looks like in your BuzzStream account:
Now let’s keep growing our list of opportunities – hit the right arrow on the List Navigator:
And BuzzStream shows us the next opportunity in our list:
Now our campaign is in English, so this isn’t a great opportunity for us. (I’m sure this is a great website, but no one on my team speaks Arabic.) So I’ll hit the right arrow again, and move onto my next opportunity.
I’ll work through my entire list like that, saving the good opportunities into my BuzzStream account, and flipping past the sites that aren’t a fit. As this process goes on, I’ll eventually build a database in my BuzzStream account:
I can sort this database by metrics, by relationship stage, or by tag or topic. And I can reuse it across multiple campaigns and clients, building an asset I’ll be able to use well into the future.
Step 5: Return to AHrefs and Look for More Opportunities
Now I’ll go back to AHrefs, and look at another successful piece of content to find more link opportunities.
Now that I already have some sites in this vertical in my BuzzStream account, I want to make sure I’m only adding new opportunities. To do that, I’ll select
Now, BuzzStream will show me all of the link opportunities from AHrefs already in my BuzzStream account, highlighting them in light blue:
Now you can repeat the process, investigating good opportunities and ignoring bad ones.
And that’s one way to use BuzzStream with AHrefs. AHrefs and BuzzStream both are fully-featured tools, and there are many ways to work together with both of them.