Comments on: Revisiting Viral Marketing: 20 Ways to Trigger a Groundswell for Your Viral Marketing Content http://www.buzzstream.com/blog/revisiting-viral-marketing-20-ways-to-trigger-a-groundswell-for-your-viral-marketing-content.html Thu, 22 Apr 2010 15:59:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: vijayhttp://www.buzzstream.com/blog/revisiting-viral-marketing-20-ways-to-trigger-a-groundswell-for-your-viral-marketing-content.html/comment-page-1#comment-803 vijay Mon, 01 Feb 2010 17:29:28 +0000 http://www.buzzstream.com/?p=313#comment-803 I also agree a ton with your #1 point about knowing the goals. Sometimes viral is not about leads, it might be about something that will produce leads down the road – brand or linkbuilding (for SEO) or for gathering more email contacts or social media connections. I also agree a ton with your #1 point about knowing the goals. Sometimes viral is not about leads, it might be about something that will produce leads down the road – brand or linkbuilding (for SEO) or for gathering more email contacts or social media connections.

]]> By: Case Study - The Potential Impact of Lead Generation Tactics on a Small Business « The Marketing Studiohttp://www.buzzstream.com/blog/revisiting-viral-marketing-20-ways-to-trigger-a-groundswell-for-your-viral-marketing-content.html/comment-page-1#comment-802 Case Study - The Potential Impact of Lead Generation Tactics on a Small Business « The Marketing Studio Tue, 24 Feb 2009 02:59:27 +0000 http://www.buzzstream.com/?p=313#comment-802 [...] “20 Ways to Trigger a Groundswell for Your Viral Marketing Content” [...] [...] “20 Ways to Trigger a Groundswell for Your Viral Marketing Content” [...]

]]> By: Pam O'Nealhttp://www.buzzstream.com/blog/revisiting-viral-marketing-20-ways-to-trigger-a-groundswell-for-your-viral-marketing-content.html/comment-page-1#comment-801 Pam O'Neal Thu, 19 Feb 2009 15:23:59 +0000 http://www.buzzstream.com/?p=313#comment-801 Judd - big lesson learned from watching and listening the folks on Twitter. You have to give to get. Sharing a recommendation, exposure or --even better--link love is always appreciated. Judd – big lesson learned from watching and listening the folks on Twitter. You have to give to get. Sharing a recommendation, exposure or –even better–link love is always appreciated.

]]> By: Pam O'Nealhttp://www.buzzstream.com/blog/revisiting-viral-marketing-20-ways-to-trigger-a-groundswell-for-your-viral-marketing-content.html/comment-page-1#comment-800 Pam O'Neal Thu, 19 Feb 2009 15:22:13 +0000 http://www.buzzstream.com/?p=313#comment-800 Mike- Agree with both points. As I mentioned in the post, YouTube viewers have a short attention span so shock and awe in that timeframe is a must. Definitely promote the sharing by making it easy, but also focus on the community aspects. After all, once you attract a large following to your content, you want the right visitors to stick around for more. Make it easy for them to become a fan of your Facebook group/application or subscribe to your RSS feed. Give them several options. Mike- Agree with both points. As I mentioned in the post, YouTube viewers have a short attention span so shock and awe in that timeframe is a must. Definitely promote the sharing by making it easy, but also focus on the community aspects. After all, once you attract a large following to your content, you want the right visitors to stick around for more. Make it easy for them to become a fan of your Facebook group/application or subscribe to your RSS feed. Give them several options.

]]> By: Judd Lyonhttp://www.buzzstream.com/blog/revisiting-viral-marketing-20-ways-to-trigger-a-groundswell-for-your-viral-marketing-content.html/comment-page-1#comment-799 Judd Lyon Thu, 19 Feb 2009 02:27:26 +0000 http://www.buzzstream.com/?p=313#comment-799 What a thorough and thoughtful post!I especially like the point about including others in your content. Everybody likes recognition, even if it's just a quick mention. What a thorough and thoughtful post!

I especially like the point about including others in your content. Everybody likes recognition, even if it’s just a quick mention.

]]> By: Mike Volpehttp://www.buzzstream.com/blog/revisiting-viral-marketing-20-ways-to-trigger-a-groundswell-for-your-viral-marketing-content.html/comment-page-1#comment-798 Mike Volpe Wed, 18 Feb 2009 23:28:29 +0000 http://www.buzzstream.com/?p=313#comment-798 Awesome post. A couple things I might add would be: (1) have something shocking or funny in the first 10 seconds of the video, this helps miantain viewer attention (2) make it easy to share - you can add Tweet It buttons and other buttons around the content - this has worked very well for the marketing cartoons we have doneI also agree a ton with your #1 point about knowing the goals. Sometimes viral is not about leads, it might be about something that will produce leads down the road - brand or linkbuilding (for SEO) or for gathering more email contacts or social media connections (facebook fans or twitter followers) - so just be clear from the start what the goals are, it will help you develop the right campaign. Awesome post. A couple things I might add would be:
(1) have something shocking or funny in the first 10 seconds of the video, this helps miantain viewer attention
(2) make it easy to share – you can add Tweet It buttons and other buttons around the content – this has worked very well for the marketing cartoons we have done

I also agree a ton with your #1 point about knowing the goals. Sometimes viral is not about leads, it might be about something that will produce leads down the road – brand or linkbuilding (for SEO) or for gathering more email contacts or social media connections (facebook fans or twitter followers) – so just be clear from the start what the goals are, it will help you develop the right campaign.

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