Comments on: The Coming Merger of SEO and Public Relations

By: PR agencies a pain in the keester for other SEO geeks out there? : XorZen Digital Foundry

Fri, 13 Feb 2009 04:03:09 +0000

[...] I found a really great article addressing this subject, that addresses the problem and presents a great solution. And here’s a PR blog that seems to get it. … and then a zillion links to actual pr agencies that seem to get it. But I dunno… I shudder thinking about people who just learned a few “seo terms” hang out a shingle for the service because it’s the “New PR Agency Fad.” Can they create an honest set of expectations, a logical and scientific set of expectations for the customer, not the old “we guarantee first page placement in google within 30 days” rip-off, and know web technology and dare I say, coding skills? Gasp! PR people with understanding of what an algorithm is and can write a little php or ajax? So I guess what I am curious about, in these “SEO-PR” merged companies, do they put the engineers on one side of the building, and the pr people on the other side and erect an electrified barbed wire fence between the two, until meeting time, when everyone is thrown into a cage match, and the one that walks out with limbs still intact, wins? Or does everyone just mesh well together learning and sharing knowledge about technology and the art of public relations? Or are the PR people in these new “SEO-PR” merged companies actualy either geeks, that have been educated in PR, or PR people that have learned technology? Inquiring minds want to know. Posted on February 13, 2009 Comments [...]

By: Next generation websites will be conversations

Next generation websites will be conversations — Sun, 14 Dec 2008 13:51:02 +0000

[...] we see companies who provide payed on-line services and tools to take care of your web presence. SEO will merge into complete ‘public web relation’ services. Some large firms already have their own [...]

By: Selecting Keywords for SEO: A Quick Guide for PR and Social Media Pros | BuzzStream Blog

Fri, 21 Nov 2008 14:54:59 +0000

[...] that the intersection of social media, PR and SEO is a topic that’s near and dear to our hearts here at BuzzStream, I thought I’d expand [...]

By: Elizabeth

Elizabeth — Mon, 06 Oct 2008 19:51:14 +0000

Thank you so much for this post. It is becoming more and more obvious that two hats are to be worn while building small businesses. You can’t be just a hacker or a pr pro anymore…you have to do both! Thanks again for insight, keep the posts coming!

Elizabeth
http://www.dwellgo.com

By: Kami Huyse

Kami Huyse — Mon, 06 Oct 2008 19:50:06 +0000

Also, in addition to the human relations aspect, PRs are great at content, which goes to the heart and soul of relevance in a search engine. I also think that PRs have a lot to learn from SEOs to understand how powerful words can be. For instance, do a search for “Search Engine Optimization for Dummies” and see what I mean. One post with the right orientation can rank very highly in results. Now, I just need to develop some expertise as an SEO. Luckily, I have some great friends that are just that. I might be calling you. lol.

By: Peter Caputa

Peter Caputa — Mon, 06 Oct 2008 19:33:35 +0000

Paul Roetzer wrote an interesting article, called the dawn of the Inbound Marketing Agency. It encompasses your thinking:
http://www.pr2020.com/Blog/post/2008/09/Dawn-of-the-Inbound-Marketing-Agency.aspx

By: The SEO Stack | BuzzStream Blog

The SEO Stack | BuzzStream Blog — Mon, 06 Oct 2008 18:11:53 +0000

[...] more thought, as I’ve stated, I predict that traditional SEO as a distinct discipline is going to merge with PR. That’s mostly correct, however some aspects are going to migrate to Product Management in [...]

By: KatFrench

KatFrench — Mon, 06 Oct 2008 13:24:32 +0000

Jeremy – Excellent post, and thanks for the link. I like your point that the traditional “soft skills” of PR and the tech skills of SEO can complement each other in very practical ways.

Oh- and I love the reference to alchemy! That’s really what SEO reminds me of most; until Google releases their algorithm (in short, until Satan needs long underwear), there will always be an element of mystery, guesswork, and experimentation to SEO–along with a lot of methodical, repetitive grunt work.

One last thing? There’s no “r” in my full first name (which is Katina).

By: roger

roger — Mon, 06 Oct 2008 10:04:45 +0000

hi jeremy. i agree with you 100%. all PR is now Online PR (and vice versa)…. and everything we do online is SEO. i guess we need some new labels – PageRank means that any kind of communications is Google-Juice… and the age-old split in marcoms disciplines is becoming irrelevant.

By: SEO Rank

SEO Rank — Mon, 06 Oct 2008 07:45:06 +0000

The Coming Merger of SEO and Public Relations…

So if you believe that the goal of PR is to get influencers to bring attention to your client or company, and Google PageRank is the ultimate measure of influence (and since we know that PageRank flows from one party to another ……