Comments on: Why word-of-Mouth lets you run circles around bigger competitors

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By: Paul May

Paul May — Mon, 03 Nov 2008 21:40:14 +0000

@Ken – congrats on the making the jump! Yeah, I’ve sat in on my fair share of those meetings…life is definitely too short.

@Dave – thanks for stopping by. We’ll keep an eye out for the video.

By: Dave Dugdale

Dave Dugdale — Fri, 31 Oct 2008 03:18:57 +0000

I love Gary’s videos. Next week I plan on making a spoof video of Gary’s video before the pubcon conference.

Dave

By: Ken Burbary

Ken Burbary — Thu, 30 Oct 2008 05:21:51 +0000

Paul, I won’t bother being redundant and lamenting in detail what the other commenters have already covered. And it gave me a good solid out loud chuckle, the way in which you described “At this very moment….” That is absolutely true. I’ve lived in those corp cultures too. And just recently left one so I could move quickly, be empowered, etc… This represents a fantastic opportunity for so many ppl and companies. Excellent post.

By: Paul May

Paul May — Tue, 28 Oct 2008 18:22:59 +0000

@websatan – I agree that everyone needs it (big or small), but I do think the level of pain is significantly higher and the barriers to participation are much lower in smaller companies. We’ll add socialtwist to the list of companies to check into.

@Andy – I think you nailed it with your examples. The infrastructure at large companies is designed for deliberate, structured decision making. I.e., put processes and checkpoints in place that slow things down so that bad decisions are avoided…as you pointed out, this doesn’t work when the name of the game is speed and individual empowerment.

By: Andy Angelos

Andy Angelos — Tue, 28 Oct 2008 01:00:22 +0000

Thanks for the recap and insight on Gary’s presentation. I actually had a related conversation with Gary on Twitter last week about the lack of big companies participating “actively and authentically” on social media outlets.

I believe large corporations often desire the change and leverage social media can provide, but do not possess the communication hierarchy to join the conversation. Social media is so powerful for SMEs because the tools are focused on empowerment and quick decision making. See an interesting article? Then quickly post a blog. Over hear a debate related to your industry? Then join on Twitter, Facebook, or any phpBB forum to express your opinion. Many large corporations do not provide employees with the freedom to act with “informed impulse.”

Hope this ramble added to your conversation.

Andy Angelos