How do I set up the BuzzStream Outreach Module?

BuzzStream’s email outreach module provides you with a way to scale your outreach efforts, without sacrificing the personalization and relationship-based outreach that’s needed to be effective with your content promotion activities.

What’s the purpose of entering my outgoing mail server information into BuzzStream and where can I find this information?
BuzzStream acts as a mail client and sends mail through your organization’s outgoing mail server (the same way that a smartphone works). The person who administers your email server should know the outgoing mail settings. Setup for common cloud-based email services (like Gmail, Google Apps, Yahoo Mail, etc.) is described below.

 

How do I configure my out going mail server settings?

To set up the Mail Server:

  1. Click on ‘Settings’ in the top right-hand corner of the app
  2. Go to the ‘Mail Server’ tab (Note: this tab is only available to BuzzStream administrators and to people who have been assigned a BuzzStream role that allows mail server setup).

BuzzStream Setting up Email Outreach for Link Bulding, PR And Social Media


Enter your outgoing mail (SMTP) server, your account username, and password in to the corresponding fields.

BuzzStream Setting up Email Outreach for Link Building, PR and Social Media - Email server settings

 

Some outgoing mail servers require encryption. If your mail server requires authentication you can select the encryption type from the drop down. You have 3 choices: None, SSL, TLS. You will also need the port number. This information will be given to you from your email provider.

BuzzStream Setting up Email Outreach for Link Building, PR and Social Media - Email Advanced Settings

 

Click Save. BuzzStream automatically tests your Outgoing Mail Server settings for you.

BuzzStream Setting up Email Outreach for Link Building, PR and Social Media - Save, Email testing

 

If the information you’ve entered can not be validated, you will see a message that says “The email server test was unsucessful. Please check your outbound email settings and reenter them.” Re-enter the information and click save until successful. If you are unsure of the settings contact your email provider.

BuzzStream Setting up Email Outreach for Link Building, PR and Social Media - Email settings test unsucessful

 

If you’ve entered the correct information, you will see the message “Your email server settings have been updated”.

BuzzStream Setting up Email Outreach for Link Building, PR and Social Media - Email Setting have been updated

 

BuzzStream also sends an email to the account you authenticated with (username/email address) during the testing process to confirm that your settings are correct.

BuzzStream Setting up Email Outreach for Link Building, PR and Social Media - Email confirmation