Matt works on customer acquisition at BuzzStream. Before BuzzStream, he worked as an SEO Strategist at Portent and a Marketing Manager at AppCentral (acquired by Good Technology). You can follow Matt on Twitter or Google Plus.

Using Paid, Owned, and Earned Media to Promote an eBook: How We Marketed Linking Outside the Box

We hear a lot about earned, owned, and paid content promotion, but what does a campaign look like? And how can a marketer with limited resources put one together? Recently, we here at BuzzStream launched our Linking Outside the Box ebook and promoted it across paid, earned, and owned media. This content Read more
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52 Bite-Size Link Building Tips

Need some quick link building inspiration? We've refined the expert advice from Linking Outside the Box into 52 tasty morsels that are bound to get you going: How a Partnership Led to a Viral Video with a Million Video Views Tips from Gregory Ciotti, @GregoryCiotti, Marketing Director at HelpScout 1. Read more
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Introducing Linking Outside the Box, the Free Guide to Creative Link Building

Link building is hard. Creativity, combined with hard work, are the key to success. And while we can't help you with the hard work part (that's on you), we can help you be more creative. Linking Outside the Box: the Free Guide to Creative Link Building    Today we're announcing our newest Read more
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How to Connect with Content Curators to Build Links, Audience, and Traffic

Getting included in round-ups and other curated posts is a very effective strategy for promoting your content and growing your traffic, permission marketing assets, and link equity.  So I was surprised when we surveyed BuzzStream customers and found that less than a third were looking for content Read more
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Link Building Campaigns 101: Getting Organized Before You Start Blogger Outreach

One question we hear a lot at BuzzStream is "How do I start my link outreach campaign?" Before they go all crazy with the outreach and the requests, top performing link development professionals get their resources together and get buy-in and alignment from their companies and clients.  Just like Read more
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Qualify & Research Opportunities Even Faster: Introducing Keyboard Shortcuts for the BuzzBar

We know that content promotion is time consuming. Sorting through sites, researching new opportunities, and reaching out to busy people all take up valuable hours. So we made it easier with our newest feature: Introducing Keyboard Shortcuts in the BuzzBar The BuzzBar now has keyboard shortcuts to Read more
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Introducing Follow-Up Reminders: Never Forget to Follow Up Again

Today, we're excited to announce Follow-Up and Reply Reminders in BuzzStream.  Now you'll never forget to follow up on placement opportunities - and dramatically improve the percentage of opportunities that convert to placements. Why Follow-Up Emails are Important Experienced outreach professionals Read more
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The Marketer’s Guide to Organization & Productivity with Evernote

  Like many people, I have trouble keeping organized.  In fact, I'm kind of a mess.  But recently I've found a new way to stay organized: Evernote.  Like many people, I've known about Evernote for a while, but recently I've found some incredibly valuable use cases that have really created Read more
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Link Building & Content Promotion Interview Questions

Hiring is exciting. Running a hiring process means your group is growing and you get more muscle to apply to hard problems. At the same time, hiring is frustrating and stressful. It's a high risk decision, often made after a mere 3 hours of questions and answers and some reference calls. While we Read more
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Measuring the Impact of Content Promotion & Link Building

One of the biggest challenges link building and outreach professionals face is measuring the results of their work and connecting them to revenue. Today we'll look at how you can measure the impact of outreach, link building, and content promotion across multiple dimensions, including referral traffic, Read more
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