Articles in Business of Marketing




Archive for the ‘Business of Marketing’ Category

Management Strategies for Transitioning to a Remote Work Culture

The Covid-19 pandemic has forced many companies to move significant proportions of their staff to remote working.  For many managers and employees, the last few weeks has been the first time in their careers that they have worked from home, or had to manage remote employees. Given the difficulties Read more
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Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, Read more
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BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. Some of the ones we hear most often Read more
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How To Repurpose Written Content to Reach 6x the Audience

Creating valuable evergreen content is hard. In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. Technical topics that require a lot of research, custom images, and step-by-step demonstrations Read more
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The Essential Guide to Building Local Relationships and Goodwill, Nationwide

Did you know that, if you add a certain secret ingredient to your marketing efforts, you can: Earn tons of local links Build solid relationships in a specific locale Genuinely benefit local community members All in one fell swoop? I didn't either. Thankfully, Megan Hannay and Garrett Read more
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How to Write the Perfect Blog Post Introduction (Step-by-Step)

Crafting the perfect blog post introduction can be the difference between being average, and being above-average. Yawn. Let’s try that again. Blow your intro and no-one will read your post. Nail it and they will. Better, right? The average blog post doesn’t get read, shared, or liked, Read more
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Can You Tie Your Guest Blogs Back to Sales?

We’ve seen time and time again that high quality guest content can have enormous benefits as part of a digital marketing campaign. Yet when it comes to reporting on their contribution on sales, their impact has traditionally been much harder to measure. The purpose of this article is to demonstrate Read more
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[Webinar] 5 Steps To Find Content Topics That Will Actually Earn Links

Register Now We’re excited to announce that Dan Shure of Evolving SEO and Experts on the Wire will be joining us to host a webinar on 5 Steps to Find Content Ideas That Will Rank and Naturally Earn Links on Wednesday, May 10 at 1:00 EST. What's this webinar about? While a lot of link Read more
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Don’t Make These 7 Guest Posting Mistakes in 2017

Most people know that guest blogging is a great way to get exposure to your content and grow your audience. Leo Widrich used guest posting to attract an audience for Buffer and grow his company into a multi-million dollar business. However, if you’ve used guest posting as a strategy to build your Read more
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Finding Guest Blogging Opportunities in 2017: 8 Effective Tactics to Try

Although it was declared dead a few years back in a controversial blog post written by Matt Cutts, now former head of the web spam team at Google, guest blogging is very much alive in 2016 and onward. Yes, guest blogging has been misused to manipulate one's ranking through SEO, which is why Google has Read more
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