Articles in Business of Marketing




Archive for the ‘Business of Marketing’ Category

7 Different Types of Influencer Campaigns: What’s Good about Them, What’s Bad about Them

When it comes to the “how” of working with influencers, you have a ton of options. So many options, in fact, you might be tempted to fall back on the good ol’ “Hey influencer, want to post content about my brand on your social channels?” No shame on that game. But with 59% of us marketers Read more
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5 Hidden Benefits of Content Marketing

When you’re launching a content marketing program, it’s important to focus on short-term goals like web traffic growth, search engine visibility, PR, and lead generation. But if you focus too much on these strategic objectives, you’ll miss other aspects of your strategy that are just as important. The Read more
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6 Easy Ways to Save Time with Your Marketing

Budget isn’t a marketer’s most valuable asset—it’s time. Who has enough hours in the day, especially these days, to achieve the optimal balance of campaign planning, testing, iterating, and further optimization? In an ideal world, companies would have entire teams devoted to these efforts. But Read more
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8 Communities for Mastermind Digital Marketers

The best marketing strategies emerge from iteration and experimentation. But often, we’re stuck in the dark: when we’re trying something new for the first time, we can’t predict whether it’s going to work. And when something goes wrong, it’s often tough to tell why. It goes without saying Read more
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How to Drive More Leads from Your Blog

Leads are the bane of every B2B marketer’s existence. In an age where buyer attention spans are spread thin, it’s getting harder to convince audiences to stay engaged with your company for the long-haul. Your conversion funnel risks becoming a leaky bucket as a result. So how do you run a tighter Read more
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How to Reach Influencers Successfully

Let’s face it. Influencer marketing strategies are never as simple as writing about a famous person and getting him or her to tweet about you. If you’ve seen the advertising world of the Internet, you probably know that there are more intricacies at play. For one, many celebrities require five-figure Read more
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5 Dos and Don’ts of PR Stunts

Was #TheDress blue and black, or was it white and gold? Last year, this simple question broke the internet. It resulted in a social media frenzy that finally ended when the U.K.-based retail brand Roman Originals revealed that the dress was, in fact, blue and black. While this is a great example Read more
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How to Turn Your Headlines from Meh to Awesome

Headlines are the bane of every marketer’s existence. Think about how much you rely on them: from writing high-converting landing page copy to crafting compelling blog concepts, headlines are your lifeline. In just 60 to 100 or so characters, you can make or break the success of your marketing campaigns. As Read more
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3 Mastermind Marketing Systems that Anyone Can Replicate

Spending too much money on marketing promises that aren’t delivering? Following the motions of an awesome campaign you found but realizing that it just doesn’t work for you? Almost every marketer has experienced what feels like ‘the mid afternoon slump’ in that we engorge ourselves on empty Read more
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5 Advanced Tips for Cold Pitching Busy Strangers

Ever get frustrated with all the e-mail that you receive every day? Imagine what a journalist, executive, or budget-holder must feel like. These audiences are notorious for not responding to unsolicited messages—as excited as they may feel about entertaining new ideas, they’re limited on time Read more
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