A successful content marketing campaign can be broken down into three main stages: ideation, production, and promotion. To maximize your efforts, all three should build off each other by focusing on one common goal—creating content that will inspire your audience and compel them to share. Here Read more

Content marketing continues to grow in popularity among digital strategists, and that means rising above the noise is becoming even more difficult. In order to stand out, you've got to be different, and video has proven it can uniquely deliver highly memorable and emotional content to a target audience. Read more

Yesterday, I came across Gideon Lichfield’s post Dear PR person who just sent me a robo-pitch. The senior editor at Quartz gets bombarded with pitches so frequently that he set up a series of email filters automatically deleting the worst offenders. Lichfield realizes he might miss the occasional Read more

Today, it's not enough for a brand to simply have a social network strategy. To be competitive, they have to use the platform in new and innovative ways. But they also need to remain focused on retaining followers. For brands, retention is especially crucial because followers are often direct consumers. Read more

The notion that too much branding leads to a loss of credibility isn't always true. Google’s viral video, Dear Sophie, is an advertisement for Google Chrome that contained a significant amount of branding for applications like Gmail, YouTube, and Google Maps. According to a survey with more than 900 Read more

Planning your content strategy for 2015? Here’s some good news: You don’t need a crystal ball to predict which formats (or content types) will help you meet your social media benchmarks. BuzzStream and Fractl have crunched the numbers to figure out which content types earn most shares, the formats Read more

Today's post is a case study on content promotion from our friends at Hit Reach.  Building content assets that attract links can be an expensive business when you factor in all the costs from research to design, development and, finally, outreach. Fortunately, we live in a world where there’s Read more

The holidays can be an excellent time to create fun, engaging, and caring content that shows your audience who you are. When you successfully capture the spirit of the season, you can really connect and create a fireplace-like warmth around your brand. It’s also a great opportunity to connect with Read more

We're really excited to announce that Joel Klettke of Business Casual Copywriting, one of our favorite writers in the industry, will be joining us for a webinar on How to Write Kick-Ass Landing Page Copy. The webinar is Wednesday, October 29th at 1:00 EST/10:00 PST. What You'll Learn The Read more

Sending cold pitches is easy and can work well if you have really big news or a really big brand. For the rest of us, cold pitches mean a lot of time spent researching and writing only to achieve limited results. That’s why before allocating outreach campaign resources to cold pitches, you should Read more