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Perceptions of Digital PR

Key Takeaways 50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts.  57% of entrepreneurs didn’t understand the terms backlink or inbound link. 68% of entrepreneurs planned Read more
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Pitching Around Covid-19

The COVID-19 pandemic is uncharted territory for everyone, including public relations (PR) professionals trained to respond to crises. But as more people are turning to social media for distractions and news articles for information, COVID-19 has brought Americans online like never before. Has the Read more
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Major BuzzStream Improvements Are Coming

In the next month, we’ve got some major changes coming to BuzzStream that are going to seriously improve the product. After numerous iterations, user studies, and feedback from teams using it hands-on, I can safely say this is one of the biggest updates to the product we’ve ever made.  Of course, Read more
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Connecting to Ahrefs

Connecting to Ahrefs in BuzzStream is very straightforward. To so do, just click on the Connect to Ahrefs button in the edit project screen, or new project creation modal. Now you’ll be taken to our third party integrations screen in a new tab. From here just click on “Connect to Ahrefs”. You’ll Read more
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Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

We’ve all been there. We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. It could be a pop-up prompting us to subscribe to a newsletter or an ad playing before Read more
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Creating The Most Authoritative Content

Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant? There are a lot of answers to that Read more
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The Personality Traits of Top Digital PR Leaders

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition.  When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. Most people Read more
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