Articles in Hidden

Archive for the ‘Hidden’ Category

Leveraging the Right PR Analytics to Get Deep Insight Into Your Campaign

Jack Murray will teach you how which PR metrics to use, which to avoid, and how to set up and intelligence engine that will give you all the information you need to keep campaigns on track and grow past successes.


Why Your Methodology Can Make or Break Your Digital PR Campaign

Darren Kingman of Root Digital will show you how (and why) the right methodology can dramatically impact your campaign successes, as well as how to structure a methodology for your team.


Lessons in Surviving the Covid News Agenda and What it Means for the Future of Digital PR

For the past 18 months, our team's mindset has been firmly set in "survival mode" due to the trials and tribulations that the global pandemic has brought forward. I want to open up about the learnings, sharing insight into how Aira’s digital PR team was able to pivot their link-building activity for Read more

Newsjacking- How to Spot Trends and Turn Them Into Links on TOP Tier Publications

I’ll be discussing how a newsjacking and reactive strategy can turn to into links on publications like the New York Times, The BBC and The Guardian. I’ll give actionable tips on how you can adopt the strategy for any industry and how to find what works for you and journalists will be emailing you.


Remakes & Remixes: Replicating Successful Digital PR Campaigns

That Digital PR Campaign has been done before - can you do it again? Hannah Smith of Worderist explores some of the reasons why remakes and remixes often fail to deliver the results we expected, and shares some thoughts on how we might alter our approach to these types of campaigns in order to increase Read more

Kickstarting Your First Link Building Campaign From Scratch

In this Outreach Mastery post, Jon Hayes of Authority Hacker will show you how to quickly improve authority for a brand new site in your niche so you can quickly generate traffic, leads, and sales.


Help us design auto-followups in the Outreach Module!

Hi everyone, Now that we've added bulk send to BuzzStream, we've begun the work on "outreach sequences" (which will include auto-followups). The feedback we received from all of you during the 'bulk send' design process was incredibly helpful and we're looking forward to your help designing sequences. I'm Read more

Start of the bulk send beta!

Thanks again for being part of the bulk send beta! In case you run into any issues or forget anything presented in the webinar, I put together this four minute video overview of the capabilities. Two reminders about the beta: Right now, you can only select 100 contacts at a time for Read more

Help us improve the BuzzStream Outreach Module!

Hi everyone, We're working on two major improvements to BuzzStream's outreach capabilities: 1) bulk send capabilities, and 2) "outreach sequences" (which will include auto-followups). Our goal is to release the "bulk send" feature by the end of March and we'd like your help designing it! I'm hoping Read more