Ah, the influencer roundup post that is so near and dear to all of our hearts. I think by now everyone’s familiar with the general approach: Find a list of influencers in your space Reach out to those influencers and ask them to contribute a quote Once the article is published, reach Read more

There are few things worse than rejection. For media relations professionals, those rejections usually come in form of an email in response to a pitch (or even worse, the lack of one altogether.) Considering 57% of top-tier publishers receive between 50-500 pitches per week, and the average top-tier Read more

“Working with influencers is so expensive. Are you sure they’re worth it?” If you’ve encountered this question before, you’re not alone. Influencer marketing’s popularity has skyrocketed, but not every person in every agency or company has seen the cold, hard numbers of how much revenue Read more