This post isn’t your typical list of link building strategies. (In fact, most link building strategy posts technically list "tactics," not strategies. Yet, I digress.) I’m not going to list 175+ tactics that can get you links. I’m not even confident there are 175 these days. As you have Read more

Content marketing is a complex and broad field. I started my career as a content marketer 10 years ago, and no one in my family knew what that meant. My Dad thought I was a “contact” marketer. (Granted, he’s a professional musician who spends virtually no time online). Years later, “content Read more

Google Search Central blog just posted a new update titled "What web creators should know about our March 2024 core update and new spam policies". The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. I started Read more

Quality vs quantity. The age-old question. Most SEOs want to scale their processes, but it's virtually impossible to scale link building while ensuring quality. As brands constantly ask how many links they need to build, the question should be, how many quality links do I need to build? Quality Read more

Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link. Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. So, if it looks too easy, it probably isn’t too valuable. Building relevant, Read more

Are you sending a ton of emails and waiting for responses? We’ve all been there. Unanswered emails can quickly become a complicated mess of variables. Is the subject line not grabbing them? Does the data need to be more compelling? Did I reach out to the wrong person? Is my email not grabbing Read more

With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. Like in link building, quality beats quantity with email outreach. You don’t need 1,000 emails to get ten mediocre results. Read more

Link building is a fundamental part of a sound SEO strategy. But, each link building strategy and tactic has its place depending on the size of your site or company and your goals. For established sites, link insertions are a valuable tactic to add to a white hat link building playbook. But I've Read more

The quantity of links is a worthless metric. I should clarify that it’s worthless if you ignore the quality and relevance of your links. Either way, you’re building links naturally, buying links, or an agency pitching links, you probably don’t need any many links as you think. Now, I’m Read more

Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google's gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn't publicly penalize it. Then, Read more