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Archive for the ‘Master Series’ Category

Remakes & Remixes: Replicating Successful Digital PR Campaigns

That Digital PR Campaign has been done before - can you do it again? Thoughts on why remakes and remixes fail, and how we might alter our approach to these types of campaigns. This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier Read more

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Kickstarting Your First Link Building Campaign From Scratch

When you start a new site, there seem to be dozens of new tasks to take care of everyday. It’s tough, and it can burn you out. And you feel it especially when it comes to link building. Not only does it require a lot of attention, but it can also be hard to navigate the world of backlinks Read more

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The Best Execution for Your Link Building Campaigns

Paddy Moogan of Aira takes a deep dive into the 2021 State of Link Building Survey data (one of the largest datasets of it's kind in the industry) to uncover and dissect the top performing link building execution methods and how you can apply them to your program to get outsized results for your next campaign.

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upcoming articles:

How to Set Up Your Digital PR Program

How to Structure a Long-Term Link Building Methodology

Newsjacking- How to Spot Trends and Turn Them Into Links on TOP Tier Publications

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Meet the Masterminds

Jon Hayes

Authority Hacker
Jon has been working as a full time link builder for Authority Hacker for over 5 years now. He's always on the lookout for the latest and greatest link building techniques and tactics and you'll often find him tinkering and experimenting with new ideas!

Will Hobson

Rise at Seven
@WillHobson
Will is a digital PR superstar with over eight years of experience working with some of the worlds largest brands. He has worked in every industry from fashion, finance and gambling with brands such as Ladbrokes, Bloom&Wild, Missguided, Pretty Little Thing and GAME! He currently leads a team of over 26 PR experts at Rise at Seven, the fastest growing search-first creative agency in the WORLD!

Shannon McGuirk

Aira
@ShannonMcGuirk_
Shannon is the Client Services and Delivery Director at Aira where she oversees the Digital PR, Creative, SEO, and Paid teams to help client's businesses grow online through digital marketing channels. Her background is in digital PR and she's worked with some well-known household brands such as Vouchercloud, RS Components, Goodyear Tyres, TravelSupermarket, AXA PPP healthcare and Poundland. 

Hana Bednarova

Bednar Communications
@Miss_HanaB
As the director of Bednar Comms and a Digital PR Specialist, Hana has years of experience in creating high-quality content for B2C and B2B brands across multiple industries. She helps them gain the media and press attention they deserve.

Darren Kingman

Root Digital
@DarrenKingman
Darren Kingman is the Founder of Root Digital, an agency specializing in Digital PR, Content and SEO based in London. His work is multi-award winning for both Content and Search, and now oversees all agency projects for clients across countries including the US, UK and Canada whilst launching resources like the popular Guide to Digital PR.

Jack Murray

MediaHQ
@mediamurray
Jack Murray is the CEO and Founder of MediaHQ - the media contacts and press release distribution platform.  During his 25 year career, he has worked in marketing, journalist, and public relations.  He previously worked as a Communications Advisor to the Irish Government.  His first book on business storytelling will be published in the autumn of 2021. He lives in Dublin with his wife, two daughters, and a dog called Maxi Lopez. 

Stephanie Robbins

Robbins Interactive
@RobbinsInt
Stephanie Robbins, Founder of Robbins Interactive, is an Affiliate Program Manager who connects brands to niche online influencers to incrementally grow revenue through affiliate programs – without cannibalizing existing sales.  With 20+ years of digital marketing experience, she represents a select few brands that she can authentically promote to affiliate  community that trusts her  

Gus Pelogia

Teamwork
@Pelogia
Gus Pelogia is a former journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently the SEO Lead at Teamwork, a project management SaaS used by companies like Netflix, PayPal, Disney, and more. Prior to this, Gus worked both in-house and at digital agencies in Argentina, Netherlands, and Ireland. He spent 5 years as an Account Manager and Team Lead at agencies such as Spark Foundry and Wolfgang Digital, working with clients from travel, e-commerce, and professional services, winning several industry awards.

Paddy Moogan

Aira
@paddymoogan
Paddy is co-founder of Aira, a digital marketing agency based in the UK specialising in SEO, Paid Media, Content Marketing and Digital PR. He has been working in digital since 2004 when he got bored studying for his Law degree and decided to try to make money online instead. Since then, he has worked with brands around the world to help them grow their business online.

Hannah Smith

Worderist
@hannah_bo_banna
Hannah offers creative content consultancy, content strategy, and training to both agencies and in-house marketing teams. Her creative work has won multiple awards, and she's worked with a vast array of companies including the BBC, Dyson, Expedia, GoCompare, MailChimp, Podio, and Zoopla. She has spoken at numerous conferences across Europe and the US, interviewed Google's John Mueller live on stage in front of an audience of 3,000, and acted as a guest lecturer at the University of Greenwich.
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