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Archive for the ‘Master Series’ Category

Why Your Methodology Can Make or Break Your Digital PR Campaign

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. However, Read more

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How to Implement a Project Management Workflow for a Link Building Team

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. I was also aware that my success in the new role Read more

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Surviving the Covid News Agenda & How to Futureproof Digital PR and Link Building

On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. Our lives as we knew them changed. Our industry as we knew it changed. For many agencies, this was a time of significant growth Read more

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The #1 Tip To Running A Successful Influencer Outreach Campaign

It can be challenging to find a marketing article that doesn’t mention influencer marketing lately. Influencer marketing has become the rising star in the world of marketing. The catalyst of this rise is the growing trend of consumers connecting with and trusting influencers over brands.  Influencer Read more

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Newsjacking- How to Spot Trends and Turn Them Into Links on TOP Tier Publications

  Ever since I began my career in Digital PR, newsjacking has been my all time favourite strategy to use for every day link building. That’s right, this activity can drive links consistently without quiet spells waiting for assets to be designed or built. Google’s looking Read more

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Meet the Masterminds

Jon Hayes

Authority Hacker
Jon has been working as a full time link builder for Authority Hacker for over 5 years now. He's always on the lookout for the latest and greatest link building techniques and tactics and you'll often find him tinkering and experimenting with new ideas!

Paddy Moogan

Paddy is co-founder of Aira, a digital marketing agency based in the UK specialising in SEO, Paid Media, Content Marketing and Digital PR. He has been working in digital since 2004 when he got bored studying for his Law degree and decided to try to make money online instead. Since then, he has worked with brands around the world to help them grow their business online.

Hannah Smith

Hannah offers creative content consultancy, content strategy, and training to both agencies and in-house marketing teams. Her creative work has won multiple awards, and she's worked with a vast array of companies including the BBC, Dyson, Expedia, GoCompare, MailChimp, Podio, and Zoopla. She has spoken at numerous conferences across Europe and the US, interviewed Google's John Mueller live on stage in front of an audience of 3,000, and acted as a guest lecturer at the University of Greenwich.

Will Hobson

Rise at Seven
Will is a digital PR superstar with over eight years of experience working with some of the worlds largest brands. He has worked in every industry from fashion, finance and gambling with brands such as Ladbrokes, Bloom&Wild, Missguided, Pretty Little Thing and GAME! He currently leads a team of over 26 PR experts at Rise at Seven, the fastest growing search-first creative agency in the WORLD!

Stephanie Robbins

Robbins Interactive
Stephanie Robbins, Founder of Robbins Interactive, is an Affiliate Program Manager who connects brands to niche online influencers to incrementally grow revenue through affiliate programs – without cannibalizing existing sales.  With 20+ years of digital marketing experience, she represents a select few brands that she can authentically promote to affiliate  community that trusts her  

Shannon McGuirk

Shannon is the Client Services and Delivery Director at Aira where she oversees the Digital PR, Creative, SEO, and Paid teams to help client's businesses grow online through digital marketing channels. Her background is in digital PR and she's worked with some well-known household brands such as Vouchercloud, RS Components, Goodyear Tyres, TravelSupermarket, AXA PPP healthcare and Poundland. 

Gus Pelogia

Gus Pelogia is a former journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently the SEO Lead at Teamwork, a project management SaaS used by companies like Netflix, PayPal, Disney, and more. Prior to this, Gus worked both in-house and at digital agencies in Argentina, Netherlands, and Ireland. He spent 5 years as an Account Manager and Team Lead at agencies such as Spark Foundry and Wolfgang Digital, working with clients from travel, e-commerce, and professional services, winning several industry awards.

Darren Kingman

Root Digital
Darren Kingman is the Founder of Root Digital, an agency specializing in Digital PR, Content and SEO based in London. His work is multi-award winning for both Content and Search, and now oversees all agency projects for clients across countries including the US, UK and Canada whilst launching resources like the popular Guide to Digital PR.

Hana Bednarova

Shout Bravo
As the director of Shout Bravo and a Digital PR Specialist, Hana has years of experience in creating high-quality content for B2C and B2B brands across multiple industries. She helps them gain the media and press attention they deserve.

Jack Murray

Jack Murray is the CEO and Founder of MediaHQ - the media contacts and press release distribution platform.  During his 25 year career, he has worked in marketing, journalist, and public relations.  He previously worked as a Communications Advisor to the Irish Government.  His first book on business storytelling will be published in the autumn of 2021. He lives in Dublin with his wife, two daughters, and a dog called Maxi Lopez. 
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