Articles in Public Relations




Archive for the ‘Public Relations’ Category

4 Psychological Tactics for Influencer Marketing

Why do publishers pick some pitches over others? Basic psychology may play a bigger role than you think. A bright red dress is more likely to catch your attention over a more neutral option. You’re more likely to take a sip from a drink if a person you’re sitting with drinks first (go ahead, watch Read more
0 comments

10 Publisher Pet Peeves To Avoid

If you know that all caps is like online shouting, excessive exclamation points are unprofessional, and emojis are content marketing mistakes, then you have passed Content Promotion 101. With your grammar basics mastered, the next step in good publisher relations is understanding the more nuanced pet Read more
1 comment

5 Tactics and 10 Tools for Successful List Building

Contrary to popular belief, crafting the perfect pitch doesn’t begin with writing a pitch at all. Before you ever type a word to describe your content, you should begin by learning about the people you’re describing your content to – your list of prospective publishing contacts. The most Read more
0 comments

10 Pitches That Landed Top-Tier Placements and Why They Worked

There are innumerable articles out there giving tips on how to pitch journalists, but most don’t contain specific pitch examples outlining why they were successful. In outreach, imitation can be very effective, so we’ve compiled 10 pitches with commentary that elaborates on why they resulted in exclusive Read more
1 comment

6 Analytics You Should Use to Track The Efficacy of Your Promotions Team

Often the bane of outreach associates, tracking analytics can sometimes be demoralizing. This is especially true in a field in which the end result relies on the publisher no matter how hard the associate works. That being said, if you use analytics as a way to improve rather than scrutinize your team, Read more
0 comments

What 4 TED Talks Taught Me About Pitching Publishers

In order to be the best at your craft you must learn from the best. But “the best” doesn’t have to be limited to fellow marketers; recently I’ve picked up some valuable, if seemingly unlikely, insights from TED, an organization that hosts seminars around the world to discuss “ideas worth spreading.” In Read more
0 comments

How To Hire Your All-Star Outreach Team

Hiring for an outreach position can be fairly difficult, because no matter how impressive an applicant’s hard skillset may look on paper, soft skills are much more critical to success in this role. By learning to recognize the applicant’s key skills and to read between the lines during the vetting Read more
0 comments

The Ultimate Cheat Sheet For Finding Every Email You’ll Ever Need

While there are several aspects of outreach that aren’t necessarily easy, finding the correct email address for a writer you want to contact can sometimes prove particularly difficult, especially for those new to the game. Wouldn’t it be nice if there were one centralized resource that housed every Read more
2 comments

Research: How To Write Subject Lines that Drive Open Rates

In a survey of 500 top-tier publishers, Fractl discovered that 81% of editors prefer email pitches over other channels like social media, contact forms, and phone calls. We also found that 85% of editors open pitches based on your subject line. With subject lines being the ultimate gatekeeper for your Read more
5 comments

Newsjacking for Outreach: How to Use Trending Stories to Get Major Press

Every marketer dreams of creating the next viral hit; however, you don’t need to reinvent the wheel to go viral. In fact, some of the most successful campaigns simply ride the wave of the social phenomenons sweeping the web.     Let’s use #selfies as an example. While self-taken Read more
0 comments