That Digital PR Campaign has been done before – can you do it again? Hannah Smith of Worderist explores some of the reasons why remakes and remixes often fail to deliver the results we expected, and shares some thoughts on how we might alter our approach to these types of campaigns in order to increase our chances of success in the future.
Hannah Smith
Worderist@hannah_bo_banna
Hannah offers creative content consultancy, content strategy, and training to both agencies and in-house marketing teams. Her creative work has won multiple awards, and she's worked with a vast array of companies including the BBC, Dyson, Expedia, GoCompare, MailChimp, Podio, and Zoopla. She has spoken at numerous conferences across Europe and the US, interviewed Google's John Mueller live on stage in front of an audience of 3,000, and acted as a guest lecturer at the University of Greenwich.
Disclaimer: The author's views are entirely their own, and don't necessarily reflect the opinions of BuzzStream.
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Website: https://www.worderist.com