Introducing the BuzzStream Reporting Module

As a marketing professional, you’re familiar with the complexity of managing influencer relationships and tracking their direct benefit to your business. When you’re managing (or part of) a team trying to work quickly and cohesively, gaining visibility into everyone’s  effectiveness has been an incredibly murky proposition. Not to worry though, BuzzStream can now give you more relationship feedback than Dr. Phil.

Today, we’re excited to announce the release of the BuzzStream reporting module. Now you’ll have the detailed analytics you need to get the most out of your outreach, keep your projects on track and help your team reach their goals.


You can create your own custom reports to meet the specific needs of your business, or you can use the pre-made reports that are included in the reporting module.

Default Reports

There are several pre-made reports for project tracking, outreach optimization, and team management.

The Message Insights Report

The Message Insights Report helps you improve your outreach conversion by finding out which templates and subject lines are working and which ones aren’t.


With the Messages Insights Report, you can quickly see how each of your templates and subject lines is performing at each step in the outreach process. So, for example, if you see a template that has a low open rate, you may have a problem with the subject line. If instead, you’re open rate are high but your reply rate is low, there might be a problem with your offer.

The Message Insights Report is available to all customers.

The Project Leaderboard

With the Project Leaderboard, you can quickly see which projects are on track and which you need to focus on.


The Projects Leaderboard is available to all Group and Professional customers.

The Project Insights Report

The Project Insights Report makes it easy for you to keep your projects on track. It includes a number of default charts, including the Funnel Chart, the Aging Chart and the Outreach Trend Chart.

The Funnel Chart helps you figure out which activities you should focus on by giving you an at-a-glance view of the number of contacts at each stage of the outreach funnel. The Aging Chart helps you find opportunities that are stuck or need attention by showing you how long contacts have been in each stage. Finally, the  Outreach Trend Chart shows you the detailed outreach activity over time in your project so you can see if your efforts are improving.

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The Projects Leaderboard is available to all Group and Professional customers.

 Team Insights Report

The Team Insights report gives you the information you need to help your team reach their goals. You can use the Team Leaderboard to track activity across your team, or drill into detailed performance charts for each team member.


The Team Insights Report is available to all Professional customers.

Video Overview

Here’s a video walkthrough of the new reporting module, including how to set up reports as well as navigation through the default reports we’ve included.

Please let us know what you think – drop us an email at, or tweet us @BuzzStream.  We read every single message, and we’d love to hear from you as we continue to make BuzzStream more powerful and easier to use.


  • Ryan Philemon

    Love the new reporting tool. I’m currently going through and evaluating employee performance, however it’s not showing the performance for a template created by an employee that is not shared with others. How can I fix this?

  • Hi Ryan,

    Glad to hear it! I’m not sure what’s going on, but we’ll help you get to the bottom of it. I’ll have someone on the customer success team reach out to you.