In this lesson, you’ll learn how to use BuzzStream’s open and click through tracking.

Say I’m sending outreach for my campaign, and I’m including links to a blog post, a webinar sign up page, and to my website. To be able to see who’s opened my email, and to see which links they clicked, I’ll click on the dog icon in my outreach module and select Track Opens and Track Link clicks.

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I can also select add or edit link, to add another link to be tracked, or edit an existing link. Once I finish personalizing my outreach and click “send,” BuzzStream will track my opens and link clicks going forward.

To see a contact’s history of opening your emails and clicking your links, you can open a contact’s record, and you’ll see how many times they clicked on a link appear next to the emails under the History. When you expand the messages, you’ll see where the recipients clicked.

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If I’d like to organize your contacts based on their email activity, you can add the related columns by clicking on the plus sign, then selecting Email Activity, and choosing from Email Link Clicks, Email Opens, Last Opened, and Last Clicked.

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You can also filter your contacts by their email activity to quickly review those who have engaged in specific actions.

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