Moz Pro subscribers can use BuzzStream to get even more value from both tools. Below, we’ll walk through examples of how you can use BuzzStream with Moz’s Research Tools to find influencers, add contacts, and create prospecting lists.

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 BuzzStream works with many of Moz’s tools, including Followerwonk, Open Site Explorer, and Fresh Web Explorer.

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How to Use Followerwonk and BuzzStream

Followerwonk is a tool that helps you find influencers on Twitter. It has a lot of features, like analyzing followers, comparing users, and creating reports. Today, we’re primarily going to focus on its search function.

Using Followerwonk to Search Twitter Bios

We’ll begin under the “Search Twitter Bios” tab. Followerwonk allows advanced search operators, which can be really helpful when you’re looking for influencers in your niche. Here’s an overview of some of the most popular ones:

| = OR. Example: Philadelphia|Philly

& = AND. Example: hello & world  

– = NOT. Example: cat -dog

() = Grouping. Example: (new york)


For this example, I want to search for bloggers in the Philadelphia area. I’ll start by clicking “more options” to expand the search query box:


Click “more options” to access advanced search boxes in Followerwonk.

From there, I’ll fill in some details about what I’m searching for:


Use the “|” symbol for OR statements. In this example, I’m looking for people based in Philly who use the term editor, blogger, writer, or journalist in their bios.


Followerwonk returns back a list of users that match my search parameters. I can sort them by Social Authority, number of followers, and a variety of other metrics. (Generally, I tend to prioritize influencers with the highest Social Authority numbers.)


Discovering Who You Already Know with BuzzStream’s List Highlighter

Now that I have a list of potential influencers, I want to see who I already know. BuzzStream can help. I’ll right click and choose “Highlight Contacts in BuzzStream.” BuzzStream will highlight the contacts that are already in my account and will show me whether or not they’re in the current project. (Dark green means they’re in your account and in the current project. Light green means they’re in your account but in a different project.)

    Right click and choose “Highlight contacts in BuzzStream.” BuzzStream will highlight the people and websites already in your account.


Adding Websites and People to Your BuzzStream Account with the BuzzMarker

From there, I can directly add people and websites to my BuzzStream account, without ever leaving the Followerwonk page. To do so, I’ll right click on a person or website and choose “Buzzmark this page.” The BuzzMarker will open on the side and I can add or edit contact information, tags, and notes. Once I hit Save, the contact will be added and I can move onto the next one.

  Right click to choose “Buzzmark this page.” The BuzzMarker will open in the right, and you can edit contact details before saving.


Creating a Prospecting List from Followerwonk’s Results Using BuzzStream

Let’s say I want to view each of these websites to figure out whether or not it’s a good fit. I’ll use the BuzzMarker to create a prospecting list. BuzzStream will gather up all the pages that Followerwonk has listed and then take me from site to site, allowing me to make a decision about whether or not I want to reach out and to add notes along the way. To get started, I’ll right click. This time I’ll choose “Create a Prospecting List.” Then I’ll look over the list of sites that BuzzStream has pulled and, when I’m ready, hit “Start Prospecting.” BuzzStream will take me from site to site.

 Right click to create a prospecting list. The BuzzMarker pull a list of sites from the page. Hit “Start Prospecting” and BuzzStream will take you from site to site. 

How to Use Open Site Explorer with BuzzStream

Moz’s Open Site Explorer is a great tool for finding the pages and domains that link to a site. When you’re doing link building, you can use Open Site Explorer to figure out where your competitors are getting links. When you’re doing content marketing, you can use it to find opportunities by looking at backlinks for similar pieces of content. Whatever your purpose, the proccess is the same.


Using the BuzzMarker with OSE

The BuzzMarker works with Open Site Explorer, too. When you want to save an individual site to your BuzzStream account, right click on the link to it and choose “BuzzMark this Page.” The BuzzMarker will open up in the left side bar, and you can view information about the contact, make notes, and add tags.


In Open Site Explorer, right click on a link and choose “BuzzMark this Page”


Figuring Out Which Sites You Already Have a Relationship With

When you’re looking at a competitor’s backlinks, it can be helpful to determine how many of the websites you already have relationships with. The BuzzMarker’s list highlighter can help. To access it, right click and navigate to “Highlight Contacts in BuzzStream.” BuzzStream will compare the links on the page to the ones in your BuzzStream account. A dark green highlight means the site is in your account and in the current project. A light green highlight means it’s in your account but in a different project. No highlight means it’s a new prospect.


Use the BuzzMarker to “Highlight Contacts in BuzzStream” and see which sites are already in your BuzzStream account. Great for analyzing competitor backlinks in Moz’s Open Site Explorer.


Navigating Through the Backlinks that Open Site Explorer Found

When you’re ready to evaluate whether the backlinks you’ve found in OSE are a good fit for your site, use the BuzzMarker to “Create a Prospecting List.” The BuzzMarker will pull the sites from OSE and take you to them, one at a time.


To navigate to all of the sites in that Open Site Explorer finds, use BuzzStream to Create a Prospecting List. Right click and choose the option from the menu, then approve or filter the contacts BuzzStream finds. Hit “Start Prospecting” and the BuzzMarker will take you to each site, one at a time.


Exporting Sites from OSE and Importing into BuzzStream

Enter the domain you want information about into Open Site Explorer. Use the filters to refine your query. When you’re content with the final list, choose “Request CSV.”


In Open Site Explorer, choose “Request CSV” to generate the report.


Now it’s time to open up BuzzStream. Under the Websites tab (formerly “Link Partners”), choose “Add Websites” and then “Import from Existing File.” Select Moz and then specify the type of document you’re importing.

In BuzzStream, select “Add Websites” and then “Import from Existing File.” Choose SEOMoz and then the report type.

BuzzStream will import the websites and begin collecting metrics and finding contact information. When you’re ready to send outreach, the contacts will be ready and waiting for you.


More Moz Tools

Once you’ve mastered using BuzzStream with one Moz tool, you’ll be able to use BuzzStream with almost all of them. For example, you can use the contact highlighter with Fresh Web Explorer to see if anyone new has covered you. You can also use the MozBar in conjunction with the BuzzMarker to get site metrics as you browse.


Ready for More?

Jump to another BuzzStream University lesson or check out the Moz blog for more ideas.