Last Updated: August 24, 2011
We may also use personal information about you to improve our marketing and promotional efforts, to analyze Site usage, to improve our content and product offerings, and to customize the Site’s content, layout, and services. These uses improve the Site and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience while using the Site.
Our primary purpose in collecting personal information from you is to provide you with a safe, smooth, efficient, and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our service to make your experience safer and easier. We only collect personal information about you that we consider necessary for achieving this purpose.
In general, you can browse the Site without telling us who you are or revealing any personal information about yourself. Once you become a User, we require you to provide various contact and identity information, billing information, and other personal information as indicated on the relevant forms on the Site (which vary, depending on what kind of User you are), and you are no longer anonymous to us, this extends to areas of the site where you may have formerly been anonymous prior to registration. Where possible, on these forms we indicate which fields are required and which fields are optional.
In addition, as you use the Site, you can from time to time enter or send to us personal information. For example, if you are a Subscriber, you can store notes, statistics, and various other information related to your activities with Contacts, and if you are a Contact you may also submit information about your profile, “beat” preferences, and alternative contact methods. As you use the Site you can also from time to time enter personal information about third parties. For example, if you are a Subscriber, you can enter personal information about your Contacts or your staff.
You always have the option to not provide information by choosing not to become a User or by not using the particular feature of the Site for which the information is being collected.
If you are a Subscriber, we collect your credit card information for billing purposes. And if you are a Contact who wishes to pay amounts to a Subscriber on a recurring basis, we collect and store your credit card information for payment purposes.
We also automatically track certain information about you based upon your behavior on our Site. We use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve you and our community. This information may include the URL that you just came from (whether this URL is on our Site or not), which URL you next go to (whether this URL is on our Site or not), your computer browser information, and your IP address.
Following your registration on the Site, you can review and change your information in your account area. If you disclose personal information in any posting in our forum or blog and wish to have it removed, please contact us at the support contact information posted on the Site.
We will not sell or rent your personally identifiable information to third parties without your explicit consent. The following describes some of the ways that your information may be disclosed in the normal scope of business to provide our services:
In general, information you enter on the Site is available to the other persons – whether they are Contacts, Subscribers, staff members or others – to whom you give access to your account or to whom you give access to the information through the normal operation of the Site.
We use credit card and other payment information (such as PayPal email addresses) you submit to us on the Site to process payments you make through the Site. We do not store credit card or other payment method information that you provide to us for recurring payment of your account; financial institutions (like PayPal and Authorize.net) have the sole and complete responsibility for the storage of credit card and payment information.
We may aggregate information to provide benchmarking and other comparison information regarding, for example, the relative success of a Subscribers’ outreach campaign relative to companies in the same or different industries. If we do so, it will be in a manner that does NOT personally identify or connect Subscribers with reporters and bloggers. Your notes, communications, and any information linking your Subscriber account to a Contact will be kept private. We do not disclose any information that could be used to identify Subscribers personally.
If you post on our forum or blog your username and other information you include is displayed in your postings or comments, and is therefore available to the public. All of your activities in the public areas of the forum will be identifiable to your User ID, and other people can see your published content.
We may from time to time use the services of affiliates, subsidiaries and unrelated service providers in the operation of the Site, and may disclose personal information to them in the course of our use of their services. For example, we may use the services of third-party hosting companies to host the operation of the Site. This may involve the hosting of data, including personal information, on servers operated by those hosting companies. We take care to use only service providers that we believe are reputable and able to live up to our and your expectations, including about the handling of confidential information.
We cooperate with law enforcement inquiries and demands for information that are made under force of law. Therefore, we may provide personal information to law enforcement agencies in what we believe to be emergency situations, we may provide personal information where required by statute, court order, legal process or lawful authority, and we may provide it to our legal counsel in connection with the foregoing. In some cases, personal information that we collect may be stored or processed outside of the United States of America, and may therefore be subject to the legal jurisdiction of those countries.
It is our goal to make our privacy practices easy to understand. If you have questions, concerns or if you would like more detailed information, please email our privacy officer at privacy[at]BuzzStream.com