How Taylor & Hart Segmented Their Outreach to Increase Social Engagement, Replies, and Links

When I first started using BuzzStream for Taylor & Hart’s internal outreach 6 months ago, I was completely unfamiliar with its functionalities and, needless to say, too proud to admit that an online platform could outdo my personal efforts in PR. Coming from a country where endless phone calls Read more

Introducing Sequences: Intelligent Follow-Ups for Increased Links & Buzz

Successful outreach is all about reaching the right people. Sometimes you need to follow-up. Sometimes more than once... But following up on so many campaigns, all requiring different templates and tactics, can be a huge drain on your time and mental energy. That's why we're proud to Read more

The Essential Guide to Building Local Relationships and Goodwill, Nationwide

Did you know that, if you add a certain secret ingredient to your marketing efforts, you can: Earn tons of local links Build solid relationships in a specific locale Genuinely benefit local community members All in one fell swoop? I didn't either. Thankfully, Megan Hannay and Garrett Read more

The Advanced Guide to Multichannel Influencer Research

Gone are the days where you could just find semi-relevant people, ask them to promote you, and call it a day. Need proof? Look no further than the experiment Josh Hardwick posted at the ahrefs blog. He used the traditional spray and pray approach to ask people to tweet his content, and ended up with Read more

The Comprehensive Guide to Pitching HARO Successfully in 2017

You probably know what HARO is. You may have even responded to a few of the emails. But here's the real question: Is responding to HARO queries worth your time today? And if it is, how do maximize your efforts? In 2008, PR guru Peter Shankman would regularly receive requests from the press Read more