material-discovery

5 Ways One Startup Is Using BuzzStream to Maximize Their Potential

Nothing comes easy for a new company, especially social outreach. From networking in person to cold emailing to just getting someone to open a LinkedIn message, the growing pains for gaining visibility and developing a brand are very real. A few months ago I became the Head of Partner Marketing for Read more

4 Ways to Tie Influencer Marketing Campaigns to Revenue

“Working with influencers is so expensive. Are you sure they’re worth it?” If you’ve encountered this question before, you’re not alone. Influencer marketing’s popularity has skyrocketed, but not every person in every agency or company has seen the cold, hard numbers of how much revenue Read more

3 Short & Memorable Mindhacks for Better HARO Pitches

In addition to writing content for BuzzStream, I also publish articles in places like The Next Web and Entrepreneur. Help a Reporter Out (HARO) is my go-to-resource for finding sources and meeting wonderful PR professionals. Through the platform, I’ve surfaced my best stories and have made hundreds Read more

5 Steps to Getting Your Team Organized for Cohesive Outreach in BuzzStream

Introducing new tools or concepts to your team takes time, energy and patience. We’ve been using BuzzStream at Poki Playground for almost three years now, but when we first started using it, we had a couple of assumptions about how our team would use it and how quickly they would adapt. Turns out Read more

5 Mastermind Resources to Optimize Your Pitching and Media Outreach Strategy

When you’re pitching bloggers and the media to tell a story about your company, you have a split second to make an impact. The person receiving your email is likely overloaded with requests just like yours. Even if you have a compelling subject line and value proposition, how do you stay memorable Read more