In order to be the best at your craft you must learn from the best. But “the best” doesn’t have to be limited to fellow marketers; recently I’ve picked up some valuable, if seemingly unlikely, insights from TED, an organization that hosts seminars around the world to discuss “ideas worth spreading.”
In this post, I’ll share what I’ve learned about using storytelling, seduction, ideas, and perception to make your content stand out.
The Importance of Storytelling
“Maybe some of you have tried to convey your idea, and it wasn’t adopted and some other mediocre idea was adopted. The only difference between the two was the way it was communicated.” So says Nancy Durante, speaking on storytelling structure. But how do you tell a story through your pitches? Durante says that communicators (like Steve Jobs) use a specific shape to tell a story, and it looks like this: (more…)
Hiring for an outreach position can be fairly difficult, because no matter how impressive an applicant’s hard skillset may look on paper, soft skills are much more critical to success in this role. By learning to recognize the applicant’s key skills and to read between the lines during the vetting process, you can be sure that your new outreach hires will be well on their way to becoming outreach all-stars!
Because you’re building a team that will impact both your company performance and culture, your vetting process should be very comprehensive (if not rigorous). I would suggest including several steps between the traditional resume → interview process. (more…)
Today, we’re excited to announce three new BuzzStream features: email signatures, unsubscribe options, and advanced metrics filtering.
Target the Right Websites for Your Campaign
Being able to quickly segment a set of influencers or publishers based on their authority is one of the keys to successful outreach. For example, in a lot of outreach campaigns you’re going to be most successful if you reach out the mid-tier influencers.
Normally, finding these kinds of sites is a tedious, time-consuming process. Now, BuzzStream has made it a whole lot easier by adding two new filtering capabilities – range filtering and “any/all” filtering. Let’s take a look at how these capabilities work. (more…)
The holidays can be an excellent time to create fun, engaging, and caring content that shows your audience who you are. When you successfully capture the spirit of the season, you can really connect and create a fireplace-like warmth around your brand. It’s also a great opportunity to connect with influencers over shared Yuletide experiences.
But it’s also a sensitive time to pitch, with a unique timeline and some additional best practices. Make the best of this season with these ways to win (and fail) when promoting holiday content.
How to Win When Promoting Holiday Content
1. Solve a problem
The holidays can be an extra-stressful time, and many people turn to social media and the web to vent or ask for help. Writers and publishers are no exception.
When pitching content around the holidays, scour their social media accounts and recent articles for a holiday-related pain point. Offering advice or sending along a resource is not only a fantastic way to make a personal connection, it’s a nice thing to do this time of year. Bonus points if your content is what helps them solve their problem.
2. Tailor your social messages
When promoting your great content on social media, don’t put all of your efforts into one channel. It’s crucial to tailor your holiday messages and online promotions to each platform – don’t blast the same message out to all of them at once. (more…)
While there are several aspects of outreach that aren’t necessarily easy, finding the correct email address for a writer you want to contact can sometimes prove particularly difficult, especially for those new to the game. Wouldn’t it be nice if there were one centralized resource that housed every email address you’d ever need? Never fear – we’ll walk through this process and after you’ve finished reading this post, I dare say you’ll have everything you’ll need at your disposal.
After finding an appropriate journalist you’d like to contact, the first thing you should do is go to their bio page on the publisher website. (If you’re using BuzzStream, you can hit the BuzzMarker to let BuzzStream check for you.) (more…)
In a survey of 500 top-tier publishers, Fractl discovered that 81% of editors prefer email pitches over other channels like social media, contact forms, and phone calls. We also found that 85% of editors open pitches based on your subject line. With subject lines being the ultimate gatekeeper for your open rates, Fractl and BuzzStream decided to collaborate on a new publisher survey to discover how they would improve your subject lines.
1. Lifestyle, Entertainment and Technology writers take the brunt of your pitches
In our study, we found Lifestyle, Entertainment and Technology writers account for 60% of the verticals getting pitched over 300x/day. Knowing that these verticals suffer the most news release fatigue, you should trim down your pitches to the preferred 100-200 word count. In comparison, there is significantly less competition in verticals such as Jobs, Animals, and Climate, each of which receive an average of 10 pitches/day. (more…)
Every marketer dreams of creating the next viral hit; however, you don’t need to reinvent the wheel to go viral. In fact, some of the most successful campaigns simply ride the wave of the social phenomenons sweeping the web.
Let’s use #selfies as an example. While self-taken photographs have existed since the 1800s, Google trends reveals that the term “selfie” went mainstream in late 2012:
We recently hosted a webinar with the super talented Joel Klettke of Business Casual Copywriting. If you missed out on the webinar, check out the video recording and recap of 8 Easy Steps to Writing Kick-Ass Landing Page Copy!
This is a guest post from Adrienne Erin. Find her on Twitter.
If you don’t change with the times, you get left behind.
That’s true in any industry, but it’s especially true in SEO, where a tiny tweak to Google’s algorithm can turn last week’s surefire search strategy into this week’s surefire way to get penalized. Things change quickly in SEO, and one thing that underscores the constant churning is the recent evolution of link building.
Once upon a time, you stuck links wherever you could squeeze them. You blasted the pages you wanted to promote with inbound links, and you could put those links on low-quality sites where it was easy to get mentions. You begged and pleaded people to accept links elsewhere, too, and back in those days not as many people saw the danger of giving in.
Today’s guest post comes from Brad Shorr, the B2B Marketing Director of Straight North, a SEO agency headquartered near Chicago. Brad writes frequently on content marketing, SEO and social media.
Publishers are inundated with spammy content pitches 24/7/365. Thanks to the plethora of pitiful pitch slingers, a good pitch from a serious SEO is no longer good enough; it takes a great pitch to get the attention of busy, successful publishers.
Being a writer, a publisher and part of our agency’s SEO group, I see content pitches from all sides. Based on that experience, here are several suggestions to transform your good pitches into great ones.