7 Essential TED Talks for Every Publicist to Watch

As a publicist, you know that communication is an art form. No matter how strong your value proposition is, the success of what you say comes down to the nuances. Whether you’re looking to make a connection over email, phone, or in person at a conference , every moment needs to make an impact—especially Read more

What 26,000 Pitches Can Teach You About Effective Subject Lines and Intros

For PR professionals like myself, it’s painful to receive a harsh rejection from a journalist we’ve pitched. Even worse? No response at all. We share a common recurring nightmare of ending up featured in a “the worst pitch I ever got” story, but who would blame us? When you invest time researching Read more

Introducing a More Actionable Dashboard and Customizable Unsubscribe Text

Ideally, every aspect of doing outreach campaigns should be a breeze. You should be able to easily find the emails that need your attention and you should be be able to take action on them quickly. Every aspect of your email outreach should be customizable to help you better target your audience. We Read more

5 Ways One Startup Is Using BuzzStream to Maximize Their Potential

Nothing comes easy for a new company, especially social outreach. From networking in person to cold emailing to just getting someone to open a LinkedIn message, the growing pains for gaining visibility and developing a brand are very real. A few months ago I became the Head of Partner Marketing for Read more

4 Ways to Tie Influencer Marketing Campaigns to Revenue

“Working with influencers is so expensive. Are you sure they’re worth it?” If you’ve encountered this question before, you’re not alone. Influencer marketing’s popularity has skyrocketed, but not every person in every agency or company has seen the cold, hard numbers of how much revenue Read more