Successful outreach is all about reaching the right people. Sometimes you need to follow-up. Sometimes more than once...
But following up on so many campaigns, all requiring different templates and tactics, can be a huge drain on your time and mental energy.
That's why we're proud to Read more
Did you know that, if you add a certain secret ingredient to your marketing efforts, you can:
Earn tons of local links
Build solid relationships in a specific locale
Genuinely benefit local community members
All in one fell swoop?
I didn't either. Thankfully, Megan Hannay and Garrett Read more
Gone are the days where you could just find semi-relevant people, ask them to promote you, and call it a day.
Need proof? Look no further than the experiment Josh Hardwick posted at the ahrefs blog. He used the traditional spray and pray approach to ask people to tweet his content, and ended up with Read more
You probably know what HARO is. You may have even responded to a few of the emails.
But here's the real question:
Is responding to HARO queries worth your time today?
And if it is, how do maximize your efforts?
In 2008, PR guru Peter Shankman would regularly receive requests from the press Read more