To be successful, marketing campaigns need to follow a clear and measurable process. Establish your goals, form a hypothesis, run tests, measure your outcomes, and scale your results. It’s this simple idea that allows marketers to grow their email lists, improve conversion rates on lead generation Read more
Influencer marketing isn’t a new concept: it’s a known, timeless marketing force of nature. But digital ecosystems can sometimes make processes feel overcomplicated. Should you tweet or email influencers when you write about them? How aggressive should you be when asking someone to share a blog post Read more
The best marketing strategies emerge from iteration and experimentation. But often, we’re stuck in the dark: when we’re trying something new for the first time, we can’t predict whether it’s going to work. And when something goes wrong, it’s often tough to tell why.
It goes without saying Read more
Leads are the bane of every B2B marketer’s existence. In an age where buyer attention spans are spread thin, it’s getting harder to convince audiences to stay engaged with your company for the long-haul. Your conversion funnel risks becoming a leaky bucket as a result. So how do you run a tighter Read more