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5 Dos and Don’ts of PR Stunts

Was #TheDress blue and black, or was it white and gold? Last year, this simple question broke the internet. It resulted in a social media frenzy that finally ended when the U.K.-based retail brand Roman Originals revealed that the dress was, in fact, blue and black. While this is a great example Read more

Product Update: BuzzStream Discovery is Out of Beta

Since we launched our BuzzStream Discovery beta in December of last year we’ve been hard at work gathering feedback and making product improvements. Since then we’ve been able to expand our database to include 1.1 million influencers parsed from over 200 million blog posts while simultaneously improving Read more

How to Turn Your Headlines from Meh to Awesome

Headlines are the bane of every marketer’s existence. Think about how much you rely on them: from writing high-converting landing page copy to crafting compelling blog concepts, headlines are your lifeline. In just 60 to 100 or so characters, you can make or break the success of your marketing campaigns. As Read more

Introducing the BuzzStream Reporting Module

As a marketing professional, you're familiar with the complexity of managing influencer relationships and tracking their direct benefit to your business. When you're managing (or part of) a team trying to work quickly and cohesively, gaining visibility into everyone's  effectiveness has been an incredibly Read more

3 Mastermind Marketing Systems that Anyone Can Replicate

Spending too much money on marketing promises that aren’t delivering? Following the motions of an awesome campaign you found but realizing that it just doesn’t work for you? Almost every marketer has experienced what feels like ‘the mid afternoon slump’ in that we engorge ourselves on empty Read more