You Can Now Send Emails in Bulk

Personalized outreach is the most effective kind of outreach. (Though you already know that.) But what if you're sending a press release to a publication list? Maybe relaying a general announcement to contacts you know well? Or just plain following-up on a personalized outreach campaign you Read more

How to Write the Perfect Blog Post Introduction (Step-by-Step)

Crafting the perfect blog post introduction can be the difference between being average, and being above-average. Yawn. Let’s try that again. Blow your intro and no-one will read your post. Nail it and they will. Better, right? The average blog post doesn’t get read, shared, or liked, Read more

The Guide to Finding Content Ideas That Will Naturally Earn Links

I'm going to tell you something I probably shouldn't. You can earn links with your content...without doing any outreach. I know. This is a strange message to get from someone who works at BuzzStream. (We'll see for how much longer. Have mercy, Paul!) But it's true. And now, you’re about to Read more

Can You Tie Your Guest Blogs Back to Sales?

We’ve seen time and time again that high quality guest content can have enormous benefits as part of a digital marketing campaign. Yet when it comes to reporting on their contribution on sales, their impact has traditionally been much harder to measure. The purpose of this article is to demonstrate Read more

3 Powerful B2B Influencer Marketing Strategies for 2017 (with Examples)

When most people think about what influencer marketing includes they tend to think of B2C tactics: “product reviews,” “endorsements,” “sponsored social posts” and other paid promotion approaches. While, those are all tactics in the influencer marketing suite, influencer marketing doesn’t Read more