Need some quick link building inspiration? We’ve refined the expert advice from Linking Outside the Box into 52 tasty morsels that are bound to get you going:
How a Partnership Led to a Viral Video with a Million Video Views
Tips from Gregory Ciotti, @GregoryCiotti, Marketing Director at HelpScout
1. Partnerships begin with solid research. Look for an audience size that makes collaboration worthwhile.
2. Always reach out to interesting folk when you come across their work, if nothing more than just to say “Hey!”.
3. Make your proposal beneficial to the receiving party. People don’t really want to help you, they want to help you help them.
4. Partnering with another company on a comprehensive email course is one of the best ways to utilize your free content.
5. If you know any folks putting together a new course or guide, contribute a video interview and you’ll be put in front of a highly engaged audience.
6. Follow Matt’s 3P’s of great outreach emails – personalized, positioned and persuasive.
7. In partnerships, make yourself as useful as possible, everywhere you can.
Build Content Like BuzzFeed: Target Micro-segments and Play to Emotions
Tips from Matt Gratt, @MattGratt, Marketer at BuzzStream
8. Marketers should look to publishing upstarts like BuzzFeed for innovation in editorial, business and distribution models.
9. Like the long tail of search, there’s a ‘long tail of social segments’ that offer rich opportunities for marketers.
10. Emotional cues prompt sharing and discussion – BuzzFeed hits them all, as hard and as often as possible.
11. Mild debates like ‘extroverts vs. introverts’ trigger more discussion than serious debates about politics.
12. People often share not because they think ‘this is great’, but because ‘this shows you who I am’.
13. To encourage sharing, tailor your content to appeal to social micro-segments.
Link Building with Infographics
Tips from Paddy Moogan, @paddymoogan, Senior Consultant at Distilled and Author of the Link Building Book
14. Had a brilliant idea for an infographic? Can you find 10 sites that might link to it in 10 minutes? If not, get a better idea.
15. Choose a graph that helps people understand an idea quickly, without having to work out what the data means.
16. Don’t restrict your designer – let them design.
17. To find more prospects, look at your initial top 10 sites and check who they link to in their resources, blog rolls and posts.
18. Consider offering high quality sites like newspapers and magazines an exclusive so they can launch your infographic first.
19. Basic templates are OK but make sure you take time to customize it to each person you’re approaching.
High Quality (and Creative) Guest Posting
Tips from Ann Smarty, @seosmarty, Community/Brand Manager at Internet Marketing Ninjas and Founder of My Blog Guest
20. There is a difference between pumping out guest posts (avoid) and writing high quality and creative posts.
21. Guest posting for the sake of links is doomed – you need to think about relationships and building influence.
22. The more connections you build, the less you’ll have to worry about links at all. When you’re well connected, links flow in naturally.
23. You can’t fake authenticity.
24. Good, in-depth research gives you multiple, unique and informative articles you can target at different blogs.
25. Learn how to repackage content in new and creative ways.
26. Guest blogging is successful when you provide a constant stream of high quality content while engaging with your readers.
Creative Link Bait
Tips from Lyndon Antcliff, @lyndoman, Founder at LinkBaitCoaching.com
27. Your link bait has to be exceptional, else it just isn’t link bait.
28. It doesn’t matter what Google thinks is quality. It’s the crowd, the audience, the readership that decides what is and isn’t quality.
29. Create a profile of each individual you’re targeting – and you may decide to target only one individual in your niche.
30. Don’t worry about failure – every failure is a learning experience and nobody remembers link bait that didn’t work.
31. To get someone to link, you’ve got to generate the emotional response that will compel them to link.
32. Write headlines to attract the primal brain, ‘body content’ to generate an emotional response and a ‘rational framework’ to persuade the conscious brain.
Building Your Brand and Driving Traffic with Product Reviews and Giveaways
Tips from Alisa Scharf, @alisa _scharf, SEO Associate at SEER Interactive
33. Use product review campaigns to give you deep contextually rich links to product and category pages.
34. Use product review campaigns to get your products in front of a welcoming and engaging audience.
35. Give a blogger a product to review and you’ll probably have to wait – but give a blogger a product to give away and they’ll post ASAP.
36. If you have customizable products, include seasonal or holiday-orientated elements in your link building campaign.
37. Engage your target bloggers. Rather than give them a few movie tickets, challenge them to see a movie a month for a year.
38. In outreach consider three key components: be brief, be likeable and be clear.
39. Vaguely asking what a blogger wants is never a good idea. Tell people upfront what exactly you’re offering them.
Data-Driven Content for Links, Mentions, and Mindshare
Tips from Matt Gratt, @MattGratt, Marketer at BuzzStream
40. Data-driven stories are credible, shareable and linkable in ways that conventional narratives rarely achieve.
41. Many businesses underestimate the fascinating detail they could extract from their own data.
42. ‘Other People’s Data’ can often be mashed up to give you fantastically linkworthy content.
43. When visualizing data you must start with a question or an angle – otherwise all you produce is fog.
44. Brainstorm multiple headlines from your data – if you get a great headline, it will likely make a great visualization.
45. In a world hungry for content, data-driven content stands out from the stodge of ‘top blog posts’ and other quick hits.
Spinning Your Online PR Plan Into Action
Tips from Lisa Buyer, @lisabuyer, Founder and CEO of the Buyer Group
46. Write news announcements with more than just journalists in mind. Publish news geared for bloggers, search engines, social media, news networks – and for customers.
47. This is the time for ‘shorter but quicker’ journalism and public relations pros need to step up to the plate and grab the opportunity for greater prominence.
48. Create shorter social media versions of the press release, front-loaded with the most important information and keywords first.
49. Make sure your media lists include the Twitter handles of all your targeted journalists and interact with them online – in between your pitching.
50. Nobody clicks on boring! Make sure you publish newsworthy content that is relevant, exciting and easy to read.
51. If you’re looking to stand out to journalists, your first step is to add strong visuals to ALL your blog posts, press releases and social media messaging.
52. 80% of journalists say images are important, yet 45% of PR pros surveyed thought they were not.
You can get these tips and much, much more on:
Building Your Brand with Online PR and Product Reviews
Getting Great Links with Infographics, Guest Posting, and Link Bait
Better Content By Using Data and Stealing BuzzFeed’s Strategy
And, an intro to modern link building for new outreach professionals, along with all the resources you need to stay updated on link building for 2014 and beyond.
In our most recent ebook, Linking Outside the Box, a guide to creative link building for 2014 and beyond.