Gracelyn Tan Ladd is BuzzStream's Marketing Manager. When she's not reading and writing about content marketing, influencer marketing, or SEO, she's probably tweeting about her pets.

Introducing Sequences: Intelligent Follow-Ups for Increased Links & Buzz

Successful outreach is all about reaching the right people. Sometimes you need to follow-up. Sometimes more than once... But following up on so many campaigns, all requiring different templates and tactics, can be a huge drain on your time and mental energy. That's why we're proud to Read more
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The Essential Guide to Building Local Relationships and Goodwill, Nationwide

Did you know that, if you add a certain secret ingredient to your marketing efforts, you can: Earn tons of local links Build solid relationships in a specific locale Genuinely benefit local community members All in one fell swoop? I didn't either. Thankfully, Megan Hannay and Garrett Read more
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The Advanced Guide to Multichannel Influencer Research

Gone are the days where you could just find semi-relevant people, ask them to promote you, and call it a day. Need proof? Look no further than the experiment Josh Hardwick posted at the ahrefs blog. He used the traditional spray and pray approach to ask people to tweet his content, and ended up with Read more
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The Comprehensive Guide to Pitching HARO Successfully in 2017

You probably know what HARO is. You may have even responded to a few of the emails. But here's the real question: Is responding to HARO queries worth your time today? And if it is, how do maximize your efforts? In 2008, PR guru Peter Shankman would regularly receive requests from the press Read more
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Track Opens and Clicks from Your Custom Domain

Today, we’re proud to showcase a new capability that gives you more control over your emails, and can potentially improve your deliverability. Introducing the ability to use your own custom domain when tracking email opens and clicks. ...Yeah. I didn't get what that phrase meant the first Read more
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You Can Now Send Emails in Bulk

Personalized outreach is the most effective kind of outreach. (Though you already know that.) But what if you're sending a press release to a publication list? Maybe relaying a general announcement to contacts you know well? Or just plain following-up on a personalized outreach campaign you Read more
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The Guide to Finding Content Ideas That Will Naturally Earn Links

I'm going to tell you something I probably shouldn't. You can earn links with your content...without doing any outreach. I know. This is a strange message to get from someone who works at BuzzStream. (We'll see for how much longer. Have mercy, Paul!) But it's true. And now, you’re about to Read more
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[Webinar] 5 Steps To Find Content Topics That Will Actually Earn Links

  Register Now We’re excited to announce that Dan Shure of Evolving SEO and Experts on the Wire will be joining us to host a webinar on 5 Steps to Find Content Ideas That Will Rank and Naturally Earn Links on Wednesday, May 10 at 1:00 EST. What's this webinar about? While a lot of link Read more
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10 Questions About Outreach Personalization with Answers from Experts

There was a lot of great discussion during our masterclass on outreach personalization with Siege Media. We got a lot of questions about the right and wrong ways to personalize outreach, as well as some about the nuances of the outreach process. We've compiled 10 of those questions below, along with Read more
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The Guide to Outreach Personalization with Siege Media and BuzzStream

During our webinar on outreach personalization with Ross Hudgens, Founder and CEO of Siege Media, we covered a lot of best practices and received a ton of great questions. Here's our summary of the key takeaways from the webinar, and a link to the recording, complete with outreach template examples and Read more
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