Gracelyn Tan Ladd is BuzzStream's Marketing Manager. When she's not reading and writing about content marketing, influencer marketing, or SEO, she's probably tweeting about her pets.

The Comprehensive Guide to Pitching HARO Successfully in 2017

You probably know what HARO is. You may have even responded to a few of the emails. But here's the real question: Is responding to HARO queries worth your time today? And if it is, how do maximize your efforts? In 2008, PR guru Peter Shankman would regularly receive requests from the press Read more
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Track Opens and Clicks from Your Custom Domain

Today, we’re proud to showcase a new capability that gives you more control over your emails, and can potentially improve your deliverability. Introducing the ability to use your own custom domain when tracking email opens and clicks. ...Yeah. I didn't get what that phrase meant the first Read more
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You Can Now Send Emails in Bulk

Personalized outreach is the most effective kind of outreach. (Though you already know that.) But what if you're sending a press release to a publication list? Maybe relaying a general announcement to contacts you know well? Or just plain following-up on a personalized outreach campaign you Read more
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The Guide to Finding Content Ideas That Will Naturally Earn Links

I'm going to tell you something I probably shouldn't. You can earn links with your content...without doing any outreach. I know. This is a strange message to get from someone who works at BuzzStream. (We'll see for how much longer. Have mercy, Paul!) But it's true. And now, you’re about to Read more
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[Webinar] 5 Steps To Find Content Topics That Will Actually Earn Links

  Register Now We’re excited to announce that Dan Shure of Evolving SEO and Experts on the Wire will be joining us to host a webinar on 5 Steps to Find Content Ideas That Will Rank and Naturally Earn Links on Wednesday, May 10 at 1:00 EST. What's this webinar about? While a lot of link Read more
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10 Questions About Outreach Personalization with Answers from Experts

There was a lot of great discussion during our masterclass on outreach personalization with Siege Media. We got a lot of questions about the right and wrong ways to personalize outreach, as well as some about the nuances of the outreach process. We've compiled 10 of those questions below, along with Read more
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The Guide to Outreach Personalization with Siege Media and BuzzStream

During our webinar on outreach personalization with Ross Hudgens, Founder and CEO of Siege Media, we covered a lot of best practices and received a ton of great questions. Here's our summary of the key takeaways from the webinar, and a link to the recording, complete with outreach template examples and Read more
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Sign Up for Our Outreach Personalization Masterclass with Ross Hudgens

  Register Now We’re excited to announce that Ross Hudgens of Siege Media will be joining us to host an Outreach Personalization Masterclass: The 4 Step Framework to Dramatically Increasing Replies, Links, and Buzz on Wednesday, March 22 at 1:00 EST. Why a class on outreach personalization? If Read more
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Introducing A New and Improved BuzzStream University

  If you have a question about BuzzStream or need a refresher on a certain feature, you now have a new, self-service resource to leverage. Today, we’re excited to introduced a revamped BuzzStream University that covers all of the basics of the product, helps you easily find the answers to Read more
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Open and Click Through Tracking

  In this lesson, you'll learn how to use BuzzStream’s open and click through tracking. Say I’m sending outreach for my campaign, and I’m including links to a blog post, a webinar sign up page, and to my website. To be able to see who’s opened my email, and to see which links they Read more
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