Start with real customer language — pull prompts from support logs or sales interviews to understand what actual buyers are asking. Don't chase the big lists — top cited domains shift dramatically by prompt type, platform, and funnel stage. Think beyond citations — track mentions and Read more

Think in markets, not continents. Build campaigns at the city level. A strong dataset means nothing if it doesn't reflect the real, lived experiences of the specific community you're targeting. Front-load your stat in the subject line. Journalists will often copy-paste it as their headline, Read more

Create newsworthy, data-driven stories—AI rewards original insights it can’t generate itself. Focus on entity authority, not just links—get your brand mentioned across many relevant platforms. Build topical dominance with fewer, stronger pages (10x content), not lots of thin content. Read more

This is a transcription of my perfect pitch webinar, where I used data from millions of pitches and insights from top performers in the space. Special thanks to Fractl, Incubeta (Shout Bravo), Rise at Seven, Propellernet, Journey Further, Aira, and Go Fish Digital, for contributing screenshots. Jump Read more

Over 50% of journalists rarely receive relevant pitches — hyper-targeted outreach is essential for digital PR success. Use layered Google search tactics (e.g., allintitle:, site:, date filters) to find journalist-written content by format and topic. AI tools like ChatGPT work well for finding Read more

Mass email blasts trigger penalties and underperform — Gmail, Outlook, and Yahoo now penalize bulk, untargeted PR outreach. Smaller, hyper-targeted campaigns earn 17x more links — Based on analysis of 31M emails and 80K digital PR campaigns. Relevance now includes topic, geography, timing, Read more