I didn't actually meet Abi Bennetts until this podcast, but I had been aware of her even back in my Siege Media days. She used to have a content newsletter called Work in PRgress, where she curated great content from around the web. (Unfortunately, as you'll see, it's on a bit of hiatus.) Abi comes Read more

I met Digitaloft's founder, James Brockbank, at their Digital PR Summit in Manchester. James immediately struck me as not only an approachable guy but someone who really, really knew his stuff. With his deep SEO background, he can explain technical aspects like Google's patents while still naturally Read more

In 2020, I left my job at Siege Media and was on the hunt for something new. I had a few freelance clients, but we had a baby on the way, so I wasn't sure if freelance was what I wanted to do. After mindlessly scrolling through LinkedIn job boards and applying to jobs I never heard from again, I saw Read more

I met Reboot Online's Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran. So, I wanted to know more. Oliver told me I needed Read more

I came across Mark Rofe on X after announcing he was starting a newsletter named DigitalPRNewsletter.com. I dug in a bit more to find that Mark has had a prolific career in digital PR. He's been involved in some of the most clever campaigns I've seen, including one where he took out a billboard ad Read more

We talk a lot about link building strategies on our blog. With the Helpful Content algorithm update, AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson, who owns and operates a link building agency, Linkpitch.io, that is deep in the trenches building Read more

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional, on LinkedIn before its launch. I saw an extremely Read more

When John Mueller tweeted that he liked digital PR, there seemed to be a mad scramble for U.S. agencies to add it as a service. However, I've always felt that the US had much to learn from the UK. From creative ideas to strategic workflow, they seemed to be years ahead of the U.S. So, I set out Read more

I first met Hannah Smith online when I was asking for feedback about working with journalists. She was the first to reply and wanted to be a part of whatever it was I was working on. This tenacity and interest in the craft is what makes her one of the best around. She's been in the digital PR game Read more

This was a very special podcast for me. I first came across Brian Dean via his Backlinko site around 2014. I ended up taking his course, SEO That Works, and I credit what I learned in that course with helping me get my first real content marketing job with Siege Media. Since then, I've been an Read more