Authenticate your domain with SPF, DKIM, and DMARC. Use an established sending domain whenever possible. Build and protect your sender reputation over time. Keep spam complaints as close to zero as possible. Enable one-click unsubscribe to reduce spam reports. Verify and clean your Read more

1–2-year-old domains averaged 21.6% open rates 5–6 year old domains averaged 34.9% Established agencies performed no better than brand-new solo senders on young domains A young custom domain (under 3 years) actually opens worse than Gmail Even with identical, fully-configured authentication, Read more

SPF tells inbox providers which servers are allowed to send email on your behalf. DKIM adds a cryptographic signature to every email you send so providers can verify it's genuinely from you. DMARC tells providers what to do when SPF or DKIM fail. Incorrectly set up domains can reduce open Read more

Link insertions are sold on just 14.9% of sites in the database. Guest posts were available on effectively all of them. The average insertion costs $179. 97.5% of sites selling insertions are low quality. Only 143 sites in the entire database — 0.34% — are genuinely high quality and Read more

Reddit is rapidly becoming one of the most influential sources shaping AI-generated buying recommendations. Reddit performs especially well for long, detailed, high-intent searches where buyers want real user opinions. Most brands underestimate Reddit because its visibility extends far beyond Read more

Focus on earning a few high-quality links rather than chasing volume. Use tightly targeted outreach instead of mass emailing journalists. Lead every pitch with a clear, compelling story—not a link request. Tie campaigns to timely trends, news, or seasonal angles. Create original, data-driven Read more

Backlinks and referring domains still strongly correlate with top SERP rankings, per Ahrefs and Backlinko 2025 studies. Digital PR now outperforms traditional link tactics, earning authoritative links and unlinked mentions from trusted publications. Top 10 Google rankings heavily influence Read more

The average price for a guest post from a typical vendor is $461. The average cost for a Top-Tier guest post is $7,209. 96.2% of guest post sites are Low Quality. 39.6% of sites have an average monthly organic traffic of 0. Only 1.37% of guest post sites are High Quality or Top Tier. A Read more

In September 2024, Google took a rare manual action against Forbes Advisor, wiping out nearly 20 million monthly visits. Forbes Advisor's digital PR team drove over 70,000 referring domains before the penalty. As of May 2025, the site had regained nearly 4 million in traffic (~17%) Read more

Take effect May 5, 2025 Impact bulk senders, aka sending 5,000+ emails/day to Microsoft consumer email addresses Must pass SPF and DKIM Must publish a DMARC record (at least p=none) Must align the “From” domain with SPF/DKIM Must use valid reply-to/from addresses Must include Read more