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Let’s Talk Attention Spans: Content Marketing’s Overload Problem

Content is, hands-down, the biggest opportunity in marketing today. The formula seems simple: write awesome, informative, and educational content, sync it up with your company’s other marketing channels (i.e. email), and watch your audience grow. In theory, all of this sounds great, but in practice, Read more

13 Handpicked Podcasts to Rock Your Marketing Brain

Back to school season means that you’re probably bored with your long commute. With an endless loop of downtime, you’re probably stuck listening to the same radio songs on repeat. Why not exercise your brain by listening to an awesome podcast instead? As a content consumption medium, podcasting Read more

The Most Social Publishers

Your campaign is out of production and off to promotion. Your team begins to build a list of targeted publishers, but they might be overlooking a crucial step: identifying a publisher’s level of social engagement. This metric has revolutionized publishing, and a strong social presence is what Read more

The Future of Outreach as Business Development: How CLEARLINK Uses BuzzStream

Today's post comes from Elli Bishop of CLEARLINK. Elli leads the Outreach team at CLEARLINK, where she designs and executes SEO strategy, strategic content creation, and digital PR for Fortune 500 brands like DISH Network, CenturyLink, Verizon, and AT&T. CLEARLINK partners with the world’s Read more

Scaling Relationship Building for Local Visibility Using BuzzStream

If you’re a national business whose digital marketing strategy depends on local SEO, you know how challenging it can be to build a presence in hundreds of different local markets. And with recent updates to Google’s location page guidelines, local SEO just got a little harder. Earning links in Read more

How Strategy Digital Streamlines Their Outreach with BuzzStream

Here at Strategy Digital, we’ve been working with bloggers for years. The old ways of ‘SEO guest posting’ died a very public death a while back now, but there are absolutely ways that you can still incorporate bloggers into a Google-friendly digital marketing strategy. Over time, as the Read more

Connect, Promote & Engage: How 2U Uses BuzzStream

At 2U, we have reimagined the delivery of higher education. Our Platform, a fusion of cloud-based software-as-a-service technology and technology-enabled services, provides leading colleges and universities with the comprehensive operating infrastructure they need to attract, enroll, support and Read more

Inbound PR: Why It’s All About Strong Relationships

There are a lot of differences between “traditional” and “inbound” PR, but at the end of the day they’re both built on the same foundation: relationships. Throw any adjective you want in front of PR, but relationships will always be there. First, let’s talk about inbound PR in general. Read more

How to Kick the Habit of Reporting Like a Link Builder

Today's post comes from Trung Ngo, SEO Strategist at Red Door Interactive. Find him on Twitter @trungvngo or his personal blog,, where he writes about outreach marketing, SEO, and productivity. The TL;DR Version Outreach marketing aligns the client’s brand with people who have the Read more
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Worfklow Improvements to BuzzStream: BuzzBar Defaults, Bulk Monitored Link Editing, and More

Today we’re excited to announce some new features that make it easier to accomplish your workflow in BuzzStream.  With these improvements, BuzzStream should map to your process in a more natural way, saving you some clicks and enabling you to spend time on the important parts of outreach. Default Read more