I originally planned to separate this year’s top posts into three categories: PR, SEO, and Content Marketing. However, after checking Google Analytics, I realized that all of our top posts are about the places where PR, SEO, and Content Marketing intersect. In case you missed any of them, or because a re-read is always nice, here they are for your reading pleasure:
Many content marketers view “promotion” as a phase that begins once content goes live. The truth is, promotion should begin much earlier than that, running parallel to production, and most of the promotion work should be completed before launch. This posts includes a framework you can use for your next content campaign.
For this post, Kevin Raposo interviewed journalists from publishers like The Verge, TIME, and TechCrunch to find out what makes a great pitch.
A lot of people ask me how we’ve been able to consistently deliver such high quality content across all of our content channels for such a long period of time. The majority of the credit for this belongs to Matt Gratt. Until this spring, virtually every piece of our content was created, edited or conceived by Matt. In that time, we’ve seen traffic to our website explode and subscribers to our twitter feed increase dramatically…and because content is our biggest driver of sign-ups and revenue, we’ve seen trials and revenue more than triple in the last two years.
Matt has now decided to move on to another great Austin company. It’s an exciting opportunity that makes a lot of sense for him. Nevertheless, I’ll miss working side-by-side with him. He’s had a big impact on our growth, our strategy and our culture, and it’s been a lot of fun working with him. I’m incredibly grateful for what he’s done and I know he’s going to kick some serious butt in his new role.
So what now for BuzzStream?
Well this is where you come in. We need someone who is unfathomably awesome to step in and lead BuzzStream’s content efforts.
Update: The video and slide deck from this webinar can be viewed at http://www.buzzstream.com/blog/how-to-pitch-for-pr.html
Kelsey Libert and the Frac.tl team surveyed more than 500 editors, bloggers, and journalists at major news publications and sites about what makes a perfect pitch. On Wednesday, July 9th at 1:30 EST, they’ll be sharing this research with the BuzzStream community in an exclusive webinar. You can sign up here.
Update 7/18: The Webinar Video, Slides, and Recap are available here.
Today’s post on keeping track of disavowed and blacklisted domains comes from BuzzStream customer and friend, Martin Woods of salt.agency.
It’s blindingly obvious that you shouldn’t make the same mistakes twice, especially when it comes to a Google penalty. According to Matt Cutts, the consequences for the second breach of their terms & conditions are even more severe than the first.
But how do you keep a track of all the websites and contacts which you don’t want to work with? It’s especially hard when you are a large outreach team working on multiple campaigns at the same time, as it’s vital to keep everyone working holistically. (more…)
BuzzStream is (mainly) a CRM tool for outreach teams, but it can also be used to keep track of your professional contacts. Whether you’re looking to nurture leads or grow your personal brand, it’s a handy tool to have on your side. Take a look:
Here are just a few of the things that BuzzStream can help you do:
- Keep track of names, faces, bios, and contact information
- Send emails and set follow-up reminders
- Filter contacts by location to see who’s located where
- Highlight content and people from websites in your account
Content marketing is a customer acquisition powertool. The concept is simple — inspire, engage, and delight audiences through great storytelling. Write compelling, heartfelt blog posts. Create beautiful infographics. Produce never-before-seen e-books and guides. Delight your audiences, and pour your humanity into your brand.
It sounds simple, right? Produce great content, and you’re set.
Not quite. (more…)
Journalists and marketers are in strong positions to help each other succeed. Marketers strive to build brand awareness by telling powerful stories. Journalists look to educate and entertain audiences about trending topics.
The challenge, however, is that the media landscape is flooded — and that these core connections can sometimes slip through the cracks. (more…)
You can find opportunities to claim links for your content (like ebooks and infographics) similarly to how you find unlinked mentions and links to reclaim for your brand. Acquiring all the links you deserve can move the needle on search and traffic. Here are three common missed opportunities and fixes for each.
Image via Lel4nd on Flickr
Missed Opportunity #1: Only Searching for Your Content’s Title
Fix: Also look for the titles that other sites give your content.
When sites like Mashable and HuffPo pick up your content, they’ll usually change the headline to suit their audiences. Then, when smaller sites pick up stories from those big players, they use the same wording. (more…)
LinkLove London, the link building conference, is coming up fast, and today we have a discount code for attendees.
What is LinkLove?
LinkLove is (to our knowledge) the only conference solely devoted to link building and link analysis. The conference takes place on Friday the 15th of March at The Brewery in London.
You can hear from industry leaders like:
This week, we’ve checked off two more features that many BuzzStream power users and team accounts have been clamoring for. We’ve added more flexible ways to filter your contacts and better ways to manage tags.
In BuzzStream, tags are one of the primary ways you classify your contacts so that you can quickly create lists. The great thing about tags is that they’re flexible and they’re super-easy to create. The not-so-great thing about them?…well, they’re flexible and they’re super-easy to create. If you’re not careful, you can end up with multiple tags for the same category, tags that are no longer used, overly granular tags, etc. For those of you that operate in a team, things can get particularly messy, since you have to wade through the tags that you and everyone else has created.
To help with this, we’ve added a ‘Manage Tags’ page in you settings. From this page, you can control which tags are shown to you and you can delete unwanted tags.