Domenica D'Ottavio is the Brand Relationship Manager at Fractl, a boutique growth agency based in Delray Beach, FL. When she’s not musing over the latest developments in content and PR, you can find her planning her next international trip, likely over a bowl of risotto.

The 3 Traits Public Relations Professionals Need to Succeed

We’ve all read the statistics. There are now six PR professionals for every journalist. For every campaign, project, or announcement you send to a journalist, six others have done the same that day. At the least—some journalists who excel with engagement and reach receive far more pitches from PR Read more
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3 Lessons Fractl Learned From Creating and Promoting Holiday Content

What do Halloween, the winter holidays, and the Fourth of July have in common? For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. There are few things in the PR world worse than going to pitch to Read more
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