Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. Despite my heart being firmly in the world of link building, I understood why. It was the classic process with SEOs - we find a technique that works very well to help us meet our objectives, we then scale it to hell and Read more
Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd.
Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, Read more
The question, “What’s your favorite podcast?” has become as popular of an ice breaker as “What’s your favorite TV show?” This is because podcasting awareness has exploded in recent years, so it’s a perfectly normal question to ask while making small talk.
To really bring the podcasting Read more
In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data.
When we think about how journalists and writers work in the industry today, they are squeezed tighter than ever. With a huge amount of redundancies Read more