Recently, we analyzed over 200,000 pieces of content in five verticals (Health, Finance, Tech, Entertainment, and Travel) in order to determine how the PR landscape will look in 2020. A big part of that research involved reviewing the different ways that journalists communicate, not just in terms of Read more
Although PR professionals know they need a mutually beneficial relationship with journalists to be successful, figuring out exactly what they’re looking for is often frustratingly unclear.
We wanted to demystify the landscape by using data to give us substantial insight into exactly what will Read more
When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively.
But when creating content for your site, your goal is to create something newsworthy, interesting, and original.
Then, the thought Read more
Does this sound familiar?
You reach out through a contact form or you send your outreach to a generic email at a website or publication - something like firstname.lastname@example.org or email@example.com.
And then you wait, and wait, and finally...success! You got a response!
The only thing is, you got that Read more