Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

I was clueless about the world of Digital PR and what it entailed - until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. However, Read more

The 8 Digital PR Tools You Need in 2021 (According to the Experts)

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. However, they can completely transform the success of your campaigns and add value to the quality of work that is being produced.

During my three years in the industry, I worked with a range of Read more

Faster and More Flexible Prospect Research

Earlier this year, we released a complete overhaul of BuzzStream, introducing a new UI as well as brand new features all geared towards making your outreach faster, more efficient, and more scaleable across teams. Since then, we’ve been listening to your feedback and honing in on those areas of the Read more

Exact Match Keywords & Their Shifting Importance: Everything You Need to Know

If your pay-per-click (PPC) advertising budget is tight, you might want to look into bidding on exact match keywords. These keywords help you reach users searching for specific keywords or their very close matches. Going for exact match keywords can give you a better ROI on your ad budget by giving you Read more

How To Write A Pitch For Digital PR In 2021: A Complete Guide

Pitches can make or break a PR campaign. It’s as simple as that. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage.

As a magazine journalist, I received up to Read more