Content marketing takes time and effort.
And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!).
By working together with other guest bloggers on content creation and helping each other get Read more
In September 2017, we identified a problem. Despite being a high-growth company for nearly five years, our website traffic (overall and organic) at G2 Crowd had become stagnant, even dropping, and new content wasn’t helping our cause. We couldn’t beat certain brands – particularly, our important Read more
What do Halloween, the winter holidays, and the Fourth of July have in common? For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape.
There are few things in the PR world worse than going to pitch to Read more
If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult.
In fact, once you’ve built up a decently sized content catalog it may feel like you’ve already covered all the ground possible. Combine that with Read more