Does this sound familiar? You reach out through a contact form or you send your outreach to a generic email at a website or publication - something like info@abc.com or editor@xyz.com.  And then you wait, and wait, and finally...success! You got a response!  The only thing is, you got that Read more

You researched the right websites, the right contacts, wrote an exciting e-mail and now you're waiting for a story to pick up. This is the moment where a lot of us get anxious because the outcome is out of our control. Some journalists will get in touch right away, some will open your emails over and Read more

Video can elevate your digital marketing presence. So far, so obvious. But beyond the fact that we're visual beings, you'd be surprised just how many ways you can leverage video to enhance your marketing efforts. Videos build an emotional connection. They get stuck in your audience's head, leading Read more

The original version of this post was written by the ridiculously talented Stephanie Briggs. Although it has been updated heavily it’s incredible how much of the original information still rings true. To keep up to date with her current goings-on, head over to Briggsby. Many content marketers Read more