When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively.
But when creating content for your site, your goal is to create something newsworthy, interesting, and original.
Then, the thought Read more
Does this sound familiar?
You reach out through a contact form or you send your outreach to a generic email at a website or publication - something like email@example.com or firstname.lastname@example.org.
And then you wait, and wait, and finally...success! You got a response!
The only thing is, you got that Read more
You researched the right websites, the right contacts, wrote an exciting e-mail and now you're waiting for a story to pick up. This is the moment where a lot of us get anxious because the outcome is out of our control. Some journalists will get in touch right away, some will open your emails over and Read more
Video can elevate your digital marketing presence. So far, so obvious. But beyond the fact that we're visual beings, you'd be surprised just how many ways you can leverage video to enhance your marketing efforts.
Videos build an emotional connection. They get stuck in your audience's head, leading Read more