Do You Need To Build Links? Here’s A Framework To Find Out.

There’s no doubting that links are a staple of any SEO diet. In fact, it’s widely known that it’s one of the most influential ranking factors search engines take into consideration when ranking URLs (domain and page level). However, I want to pose a question many people may not be asking themselves Read more

The Criteria Pros Use to Qualify High Authority Link Opportunities

Great outreach starts with a great list. Indeed, you can have the most excellent content and writers who can craft fantastic personalized emails. However, if you get your list wrong, none of that will matter and you will be wasting your time. Getting to that right list involves two processes: Read more

What Google Says About Email Outreach Campaign Deliverability

The Internet is flooded with articles covering every topic related to email deliverability. Many of these are quite valuable, but for marketing outreach professionals, the problem with this information is two-fold: Most of these articles are focused on traditional email marketing, rather than Read more

3 Types of Content That Earned Prime Publishing Their Best Links in 2017 (and 2018)

My team admittedly has a distinct advantage when it comes to link building and making connections. Our company has worked with bloggers in our niches (cooking and crafting) for years, making it easy for us to reach out often for a shout out or small promotion from our trusted blogger network. Surprisingly Read more

4 reasons influencers ignore your emails, and what you can do about it

As an entrepreneur, you often send out emails to influential members of your industry. Maybe with the intention of getting a backlink from their blog, or maybe collaborating with them for marketing purposes. In an ideal scenario, you hear back from them, work together on something, and there’s a Read more