Success in link building and digital PR comes from personalization.
When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other Read more
Recently, we analyzed over 200,000 pieces of content in five verticals (Health, Finance, Tech, Entertainment, and Travel) in order to determine how the PR landscape will look in 2020. A big part of that research involved reviewing the different ways that journalists communicate, not just in terms of Read more
Although PR professionals know they need a mutually beneficial relationship with journalists to be successful, figuring out exactly what they’re looking for is often frustratingly unclear.
We wanted to demystify the landscape by using data to give us substantial insight into exactly what will Read more
When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively.
But when creating content for your site, your goal is to create something newsworthy, interesting, and original.
Then, the thought Read more