Why Your Methodology Can Make or Break Your Digital PR Campaign

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. However, Read more

How to Implement a Project Management Workflow for a Link Building Team

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. I was also aware that my success in the new role Read more

Surviving the Covid News Agenda & How to Futureproof Digital PR and Link Building

On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. Our lives as we knew them changed. Our industry as we knew it changed. For many agencies, this was a time of significant growth Read more

The #1 Tip To Running A Successful Influencer Outreach Campaign

It can be challenging to find a marketing article that doesn’t mention influencer marketing lately. Influencer marketing has become the rising star in the world of marketing. The catalyst of this rise is the growing trend of consumers connecting with and trusting influencers over brands.  Influencer Read more

Case Study: Linking Strategies for Page Authority Growth Featuring Inseev x Truliant FCU

The situation Truliant brought on Inseev Interactive as their link building provider in October, 2020. They came to Inseev with a goal of building links to their auto loans, mortgage loans, and checking pages. They also wanted to focus on two of their Learn hub pages. The target hub pages Read more