How to Ideate a Successful Survey Campaign

I set out trying to write a post about creating a successful survey campaign from start to finish. After bouncing a few drafts back and forth, I realized that I was putting the most time and effort into the ideation phase. So, I decided to slash two-thirds of my original post and focus solely on Read more

Improved Workflow for Sending to Contact Forms

Ah, contact forms. To some, they are a necessary evil. To some, they are just necessary. Presumably to some, they are just evil. But no matter what, sometimes the best way to get the right message to the right contact is to send through the trusty old contact form. The problem is, dealing with contact Read more

Why Your Methodology Can Make or Break Your Digital PR Campaign

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. However, Read more

How to Implement a Project Management Workflow for a Link Building Team

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. I was also aware that my success in the new role Read more

Surviving the Covid News Agenda & How to Futureproof Digital PR and Link Building

On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. Our lives as we knew them changed. Our industry as we knew it changed. For many agencies, this was a time of significant growth Read more