Truliant brought on Inseev Interactive as their link building provider in October, 2020. They came to Inseev with a goal of building links to their auto loans, mortgage loans, and checking pages. They also wanted to focus on two of their Learn hub pages. The target hub pages Read more
They may comprise a mere 10 to 12 words, but these words hold plenty of power. As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch.
As a journalist, I’ve seen and deleted thousands of PR emails over Read more
Ever since I began my career in Digital PR, newsjacking has been my all time favourite strategy to use for every day link building. That’s right, this activity can drive links consistently without quiet spells waiting for assets to be designed or built.
Google’s looking Read more
That Digital PR Campaign has been done before - can you do it again?
Thoughts on why remakes and remixes fail, and how we might alter our approach to these types of campaigns.
This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier Read more