Establishing a diverse, high-quality link portfolio is crucial to increasing your organic rankings. Between July 2013 and July 2014, more than 80 percent of companies increased their spending on tactics that earn links.
When launching a campaign, you must be acutely aware of where your campaign Read more
Yesterday, I came across Gideon Lichfield’s post Dear PR person who just sent me a robo-pitch. The senior editor at Quartz gets bombarded with pitches so frequently that he set up a series of email filters automatically deleting the worst offenders. Lichfield realizes he might miss the occasional Read more
If you know that all caps is like online shouting, excessive exclamation points are unprofessional, and emojis are content marketing mistakes, then you have passed Content Promotion 101. With your grammar basics mastered, the next step in good publisher relations is understanding the more nuanced pet Read more
Social shares are what amplify your message beyond a publisher’s landing page. The more shares you earn, the more eyes see your brand and the wider your pool of prospective customers becomes. But which influencers earn traction on which social networks – and in which verticals?
Understanding how Read more
Should you pitch an editor for a tech publication the same way you’d pitch a publisher in the food vertical? Absolutely not. Pitches for education columns ought to look different than those for automotive features, too. You see where we’re going with this: your outreach strategy and pitching approach Read more
In a survey of 500 top-tier publishers, Fractl discovered that 81% of editors prefer email pitches over other channels like social media, contact forms, and phone calls. We also found that 85% of editors open pitches based on your subject line. With subject lines being the ultimate gatekeeper for your Read more
Every marketer dreams of creating the next viral hit; however, you don’t need to reinvent the wheel to go viral. In fact, some of the most successful campaigns simply ride the wave of the social phenomenons sweeping the web.
Let’s use #selfies as an example. While self-taken Read more