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6 Types of Newsworthy Content (That Aren’t Survey-Based)

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively.  But when creating content for your site, your goal is to create something newsworthy, interesting, and original.  Then, the thought Read more
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How Video Can Help Your SEO Strategy

Video can elevate your digital marketing presence. So far, so obvious. But beyond the fact that we're visual beings, you'd be surprised just how many ways you can leverage video to enhance your marketing efforts. Videos build an emotional connection. They get stuck in your audience's head, leading Read more
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3 Lessons Fractl Learned From Creating and Promoting Holiday Content

What do Halloween, the winter holidays, and the Fourth of July have in common? For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. There are few things in the PR world worse than going to pitch to Read more
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What Google Says About Email Outreach Campaign Deliverability

The Internet is flooded with articles covering every topic related to email deliverability. Many of these are quite valuable, but for marketing outreach professionals, the problem with this information is two-fold: Most of these articles are focused on traditional email marketing, rather than Read more
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How BuzzStream Discovery Helped NikSto.com Target Influencers and Improve Business

I’ve been dating BuzzStream Outreach for quite some time now. However, unlike classic love stories, our relationship wasn’t so romantic at the beginning. I am the first to admit; I wasn’t attracted to BuzzStream Outreach functionality, its intelligent options or advanced communication. Furthermore, Read more
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Timeless, Priceless PR Tips to Remember in 2016

Let’s pretend that we’re taking a time machine back to 1999, just before Y2K (if you can remember that far). If you’re younger, think back to your earliest memory of the Internet. Could you imagine that the world that you’re seeing today is what your ‘every day’ was back then? To further Read more
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Let’s Talk Attention Spans: Content Marketing’s Overload Problem

Content is, hands-down, the biggest opportunity in marketing today. The formula seems simple: write awesome, informative, and educational content, sync it up with your company’s other marketing channels (i.e. email), and watch your audience grow. In theory, all of this sounds great, but in practice, Read more
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13 Handpicked Podcasts to Rock Your Marketing Brain

Back to school season means that you’re probably bored with your long commute. With an endless loop of downtime, you’re probably stuck listening to the same radio songs on repeat. Why not exercise your brain by listening to an awesome podcast instead? As a content consumption medium, podcasting Read more
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The Most Social Publishers

Your campaign is out of production and off to promotion. Your team begins to build a list of targeted publishers, but they might be overlooking a crucial step: identifying a publisher’s level of social engagement. This metric has revolutionized publishing, and a strong social presence is what Read more
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The Future of Outreach as Business Development: How CLEARLINK Uses BuzzStream

Today's post comes from Elli Bishop of CLEARLINK. Elli leads the Outreach team at CLEARLINK, where she designs and executes SEO strategy, strategic content creation, and digital PR for Fortune 500 brands like DISH Network, CenturyLink, Verizon, and AT&T. CLEARLINK partners with the world’s Read more
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