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Financial Relief for U.S. Agencies During The Coronavirus Crisis

The Coronavirus Aid, Relief, and Economic Security (CARES) Act was formally enacted on March 29, 2020. This act provides over $350 billion in financial relief for U.S. based small to medium sized businesses in the form of a collection of programs that can significantly mitigate the impact of the current Read more
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How Guest Posting Should Be Done In 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. Despite my heart being firmly in the world of link building, I understood why. It was the classic process with SEOs - we find a technique that works very well to help us meet our objectives, we then scale it to hell and Read more
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Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, Read more
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Podcast Guesting – Why it Should be Part of Your Content Marketing Mix and How to Setup Your Pitch

The question, “What’s your favorite podcast?” has become as popular of an ice breaker as “What’s your favorite TV show?” This is because podcasting awareness has exploded in recent years, so it’s a perfectly normal question to ask while making small talk. To really bring the podcasting Read more
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Data Sources to Take Your Campaigns to the Next Level

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data.  When we think about how journalists and writers work in the industry today, they are squeezed tighter than ever. With a huge amount of redundancies Read more
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The New BuzzStream User Interface Beta is Open

Every now and then, you’ve got to shake things up a bit. That’s why we’re extremely excited to announce that BuzzStream is starting the open beta for our new navigation and UI! This update introduces several changes and a complete refresh of the BuzzStream interface that makes it more modern, Read more
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New Data: We Analyzed 200,000 Blog Posts to Learn What Resonates With Journalists

Although PR professionals know they need a mutually beneficial relationship with journalists to be successful, figuring out exactly what they’re looking for is often frustratingly unclear.  We wanted to demystify the landscape by using data to give us substantial insight into exactly what will Read more
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6 Types of Newsworthy Content (That Aren’t Survey-Based)

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively.  But when creating content for your site, your goal is to create something newsworthy, interesting, and original.  Then, the thought Read more
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How Video Can Help Your SEO Strategy

Video can elevate your digital marketing presence. So far, so obvious. But beyond the fact that we're visual beings, you'd be surprised just how many ways you can leverage video to enhance your marketing efforts. Videos build an emotional connection. They get stuck in your audience's head, leading Read more
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3 Lessons Fractl Learned From Creating and Promoting Holiday Content

What do Halloween, the winter holidays, and the Fourth of July have in common? For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. There are few things in the PR world worse than going to pitch to Read more
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