Hannah Smith
Worderist
@hannah_bo_banna
Hannah offers creative content consultancy, content strategy, and training to both agencies and in-house marketing teams.
Her creative work has won multiple awards, and she's worked with a vast array of companies including the BBC, Dyson, Expedia, GoCompare, MailChimp, Podio, and Zoopla.
She has spoken at numerous conferences across Europe and the US, interviewed Google's John Mueller live on stage in front of an audience of 3,000, and acted as a guest lecturer at the University of Greenwich.
Segment media pitches by journalist beat; relevance is crucial for securing coverage.
Use compelling subject lines and lead with key stats to grab a journalist's attention fast.
Structure pitches with a lede, three takeaways, supporting context, and methodology (where applicable).
Tailor Read more
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That Digital PR Campaign has been done before - can you do it again?
Thoughts on why remakes and remixes fail, and how we might alter our approach to these types of campaigns.
This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier Read more
