End-to-end outreach workflow
Hannah Smith
Worderist
@hannah_bo_banna
Hannah offers creative content consultancy, content strategy, and training to both agencies and in-house marketing teams.
Her creative work has won multiple awards, and she's worked with a vast array of companies including the BBC, Dyson, Expedia, GoCompare, MailChimp, Podio, and Zoopla.
She has spoken at numerous conferences across Europe and the US, interviewed Google's John Mueller live on stage in front of an audience of 3,000, and acted as a guest lecturer at the University of Greenwich.
Segment media pitches by journalist beat; relevance is crucial for securing coverage.
Use compelling subject lines and lead with key stats to grab a journalist's attention fast.
Structure pitches with a lede, three takeaways, supporting context, and methodology (where applicable).
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