Paddy is co-founder of Aira, a digital marketing agency based in the UK specialising in SEO, Paid Media, Content Marketing and Digital PR. He has been working in digital since 2004 when he got bored studying for his Law degree and decided to try to make money online instead. Since then, he has worked with brands around the world to help them grow their business online.
Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. Despite my heart being firmly in the world of link building, I understood why. It was the classic process with SEOs - we find a technique that works very well to help us meet our objectives, we then scale it to hell and Read more