Paddy is co-founder of Aira, a digital marketing agency based in the UK who specialise in SEO, Paid Media, Content Marketing and Digital PR. He has worked in SEO since around 2004 when he got bored studying for his Law degree at University. Paddy has worked with brands of all shapes and sizes around the world to help them grow their business online via digital marketing channels.

How Guest Posting Should Be Done In 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. Despite my heart being firmly in the world of link building, I understood why. It was the classic process with SEOs - we find a technique that works very well to help us meet our objectives, we then scale it to hell and Read more